Senior Demand Generation Manager, Adyen
$145-195k
More information about location
Payments platform built to grow businesses
Open for applications
Payments platform built to grow businesses
1001+ employees
Open for applications
$145-195k
More information about location
1001+ employees
Company mission
Adyen's mission is to make payments choices easy for merchants.
Role
Who you are
- 10+ years of marketing experience, with at least 3 years launching and managing integrated campaigns for an enterprise buying audience
- Expert in leading cross-functional teams to develop campaign briefs, creative concepts, channel strategies, and assets
- Track record of launching campaign on time, and delivering on pipeline goals
- Broad experience executing campaigns across a variety of channels including ads, email, web, social, and events. Have expertise in at least one channel
- Knowledge of marketing trends, tools, and best practices; you seek innovative ideas and push for creative solutions
- Ability to measure and optimize campaign performance. You like to launch fast and iterate based on the data
- Self-starter who excels at prioritizing, moving fast, building relationships, bringing stakeholders along in the process
What the job involves
- At Adyen, we are at the forefront of financial technology, driving innovation in payment solutions for enterprise businesses globally
- We are seeking a strategic and results-driven Senior Demand Generation Manager to launch multi-channel marketing campaigns that win the hearts, minds, and wallets of merchants in North America
- Depending on your strengths, you may bring deep expertise in account-based marketing, or a strong track record of defining positioning, shaping narratives, and translating audience understanding into high-performing demand programs
- What matters most is your ability to connect strategy to execution and elevate how demand is built across the funnel
- This hybrid role will be based in either our San Francisco or New York office and report directly to the Head of Marketing, Unified Commerce and Digital, North America
- Define and execute demand generation strategies in North America aligned to revenue and pipeline goals
- Translate business priorities into clear campaign strategies across the full funnel, from awareness to conversion
- Develop deep understanding of target audiences, buying committees, and priority accounts to inform messaging and campaign design
- Partner with product marketing, content, and creative teams to shape compelling narratives and campaign briefs
- Contribute to the evolution of Adyen’s account-based marketing approach across 1:many, 1:few, and 1:1 motions
- Work closely with Sales, SDRs, Partnerships, and Account Management to align on account strategy and execution
- Own campaign measurement and optimization, using data and insights to iterate, scale, and improve performance
- Share learnings and best practices to raise the bar for demand generation across the team and region
Application process
- Ensuring a smooth and enjoyable candidate experience is critical for us
- We aim to get back to you regarding your application within 5 business days
- Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role
Our take
Adyen has been one of the most successful businesses in Europe over the last decade. When it went public in 2018 at a valuation of €7bn, it raised over €1bn and its share price popped on the first day, resulting in a valuation of €14bn. Its valuation has continued to climb by the billions.
Adyen competes with large players like PayPal, as well as outsized startups like Stripe, to power payments and provide other infrastructure to conduct digital transactions. Disrupters in the field have been buoyed by a strong rise in eCommerce activity, where some or all of a transaction by a customer is made either online or by mobile.
Adyen has been one of the companies riding the wave by helping to reduce the friction between a company choosing to take payments online, and actually being able to do it. That can take multiple steps and agreements across numerous countries — Adyen’s pitch is that it essentially handles all of it in the backend as a service for its users. Notable partners have included Autocanteen, a touchless self-checkout solution for the hospitality industry, and BILL, a small business-focused fintech platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
36% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Sep 2015
$57.8m
GROWTH EQUITY VC
Dec 2014
$250m
SERIES B
Total funding: $326.3m
Company benefits
- Global exchange program
- Weekly happy hour
- Delicious healthy lunches
- Phantom share package
- Yearly trip to Amsterdam
- Paid holidays
- Work from home opportunities
Company HQ
Nieuwmarkt en Lastage, Amsterdam, Netherlands
Leadership
Pieter Van Der Does
(Co-Founder & CEO)Previously Chief Commercial Officer at Bibit (payments company) before co-founding Adyen in 2006.
Salary benchmarks
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