Creative Analytics Director, Croud
+ Discretionary annual performance based incentive + Sales Commission
3+ days a week in office (The Bard Building, London)
Performance marketing agency
Open for applications
Performance marketing agency
501-1000 employees
Open for applications
+ Discretionary annual performance based incentive + Sales Commission
3+ days a week in office (The Bard Building, London)
501-1000 employees
Company mission
To drive business performance and growth for ambitious brands through reinvention.
Role
Who you are
- Senior Analytics Expertise: You have extensive experience (8+ years) in analytics, insights, or measurement roles, ideally within an agency environment, with a deep understanding of social media analytics, marketing effectiveness, and creative impact
- Thought Leader: Proven ability to establish thought leadership in analytics and measurement, including speaking engagements, published content, or industry recognition
- Strategic Mindset: Highly skilled in developing and implementing measurement frameworks, capable of translating complex data into clear, actionable insights
- Collaborative Connector: Adept at building relationships across internal teams and external client stakeholders, aligning objectives, and delivering impactful solutions
- Technical Proficiency: Familiarity with advanced analytics techniques, tools (e.g., Datorama, Tableau), and methods such as Marketing Mix Modelling, attribution modelling, and A/B testing
- Coding experience (Python, SQL) is advantageous but not essential
- Experience with social analytics tools (Sprinklr preferred) and familiar with social platform metrics (eg. Meta, TikTok, Pinterest, Snap)
- Growth-Oriented Leader: Ambitious and driven to continually elevate our analytics offering, inspire your team, and deliver measurable client impact
What the job involves
- We’re looking for a Creative Analytics Director to elevate our approach to data and analytics and prove the value of social-first creativity for our clients
- A successful candidate has an entrepreneurial spirit, can engage clients in creative insights, and can drive strategic thinking into client solutions
- This role will build the bridge between Croud (media) and Born Social (creative)
- Define and evolve our approach to measuring creative effectiveness, positioning Born Social as a leader in social-first analytics
- Act as the internal and external voice of creative analytics, elevating Born Social & Croud’s profile through innovative thinking, industry contributions, client workshops, and thought leadership publications
- Develop, implement, and oversee measurement frameworks that clearly demonstrate the impact and effectiveness of our creative output across client campaigns
- Provide senior-level strategic consultation to clients, helping them understand, adopt, and leverage best-in-class measurement solutions
- Act as the primary connection point for Born Social to the wider Croud analytics practice, ensuring alignment, collaboration, and the adoption of best practices across the group
- Lead and mentor the Creative Analytics team, developing talent, growing expertise, and fostering a culture of curiosity and continuous improvement
- Proactively explore and introduce new analytics methodologies, tools, and technologies to continuously enhance our offering
- Contribute actively to new business initiatives, representing the analytics practice in pitches, proposals, and client engagements
Salary benchmarks
Our take
Marketing teams are often under-resourced and over-stretched, and the 24/7 nature of the field only amplifies these difficulties. Yet, digital marketing continues to be a vital part of businesses marketing strategy as the opportunities for business success online continue to grow.
Croud has a unique approach to assisting digital marketers. It's propriety technology supports planning, automation and delivery of digital marketing campaigns. Croud's capability to deliver this at scale is supported by their "Croud Control" platform, a digital platform that links over 2,300 on-demand digital experts known as "Croudies" to clients.
Croud continues to expand its network of "Croudies" and the digital products available to clients. For example, its in-house "Croud Creative" team provides instant creative resources to media teams allowing them to create world-class campaigns. It also continues to make acquisitions to strengthen its position, and remains well regarded in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Nov 2019
$40.5m
LATE VC
Total funding: $40.5m
Company benefits
- Work from home opportunities
- 25 days holiday a year
- Annual performance bonus
- Sale commission
- Recruitment referrals bonus
- Gym membership contributions
- Ride to Work scheme
- Rail card
- Season Ticket loan
- Free fruit, breakfast cereals and tea & coffee
- Free home office chair
- Life and income protection
- Medical cash plan
- Share option scheme
- Agile Working Policy
- Summer Fridays
Company HQ
London, UK
Leadership
Ben Knight
(Founder)Ben worked within search for over ten years, and realised there was a gap in the market to deliver a more innovative way of working, so founded Croud, to cater to clients' 24/7/365 demands
Luke Smith
(CEO)Luke started his career at News International and The Economist, then turned his hand to agency relationship management at Google, where his belief that the agency model was broken grew.
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