Sales Director, Echobox

Instead of simply displaying an abundance of analytics, Echobox looks at a site’s visitor data and, using its own algorithms and machine learning, recommends actions to take, including editorial, to drive additional traffic. Crucially, those recommendations are written in plain English (rather than complex charts or rows of data). It’s that simplicity and emphasis on actionable insights and its potential to put data-driven news publishing in the hands of everybody, not just the larger, better-financed, or more tech-savvy online news operations is Echobox's differentiating factor.

Today, thousands of publishers around the globe rely on the company's automation, including some of the world’s most prestigious publishers. Its technology currently publishes over 10 million pieces of content and reaches billions of readers for their customers each year.