Insights Marketing Manager, Zappi
$80-85k
Consumer insights enterprise platform
Job no longer available
Consumer insights enterprise platform
201-500 employees
Job no longer available
$80-85k
201-500 employees
Company mission
To drive better ways of working resulting in stronger brands and smarter growth by inspiring, optimizing and validating products and ads.
Role
Who you are
- This hands-on role is perfect for someone who thrives on fast deadlines and is naturally detail-oriented
- You will need to have a strong background in running insight projects and a keen interest in consumer behaviour and market trends
- Experience with self-serve research platforms and familiarity with advertising and innovation research will be advantageous
- Minimum of 3 years of experience in marketing, preferably with a focus on research-driven campaigns and content creation
- Strong understanding of market research techniques and how to translate data into actionable insights for marketing strategy
- Proven experience in designing, running, and interpreting research projects, with a strong ability to generate actionable insights
- Experience in a consumer insights or marketing analytics role, preferably within a SaaS environment
- Experience in applying insights to support demand generation, customer retention, and product marketing strategies
- Excellent analytical skills, with a knack for interpreting complex data and translating findings into compelling narratives
- Ability to work collaboratively with cross-functional teams, including product marketing, demand generation, sales, content & social media
- Strong communication and presentation skills, with the ability to convey insights in a clear and engaging manner
- A self-starter with a detail-oriented approach and the ability to manage multiple projects simultaneously under tight deadlines
- Familiarity with consumer behaviour, market trends, and experience with advertising or innovation research
What the job involves
- At Zappi, you’ll be joining a passionate team of marketers who are on a mission to help our own world-class customers, some of the best-known B2C brands on the planet, to evolve their own marketing, advertising, and innovation
- We have a distinctive, highly differentiated brand, known for our quirky and fun energy, and for building incredible relationships with our customers
- Our customers love us, promote us, and love to get on stage with us
- Probably because we love them too!
- This comes through in our marketing, and in the way we work every day
- We are looking for a motivated and analytical Insights Marketing Manager to join our marketing team
- In this role, you will be responsible for creating, running, and analyzing surveys using the Zappi platform to support our marketing strategies
- Your insights will play a crucial role in shaping our marketing strategy in 2024 and beyond, leveraging Zappi’s data assets to boost our credibility, increase our share of voice, and elevate our profile among key target personas
- As the Insights Marketing Manager, you will lead all research initiatives, working collaboratively with demand generation and content marketers, as well as our sales teams, to build engaging, data-driven narratives
- Develop and execute marketing campaigns based on insights derived from research, customer data, and market trends
- You will play a critical role in providing data that supports our marketing narratives and drives commercial success
- Conduct extensive research studies using the Zappi platform to support product marketing strategies & sales initiatives
- Develop and manage a mix of ongoing and reactive research programs to provide timely insights
- Become a subject matter expert in the Zappi platform, guiding the marketing team on best practices for data utilization
- Analyze consumer data, industry trends, customer behavior, and competitor activities to identify opportunities to create content marketing campaigns
- Create clear and concise reports on research findings to inform marketing strategies and campaigns
- Identify new opportunities to leverage Zappi data in various marketing channels, including topical conversations and thought leadership
- Conduct meta-analysis across customer data to uncover broader market trends and insights
- Integrate publicly available data to enrich insights and provide a comprehensive view of market dynamics
- Contribute to thought leadership by sharing insights through webinars, presentations, and customer narratives
Our take
Zappi was founded in 2012 as a market research company that helps brands and advertisers find new ways to engage with their customer base. Working in data science, strategy consultation, and product innovation, Zappi creates solutions for brands as varied as Pepsi, Haleon, and Vodafone to maximise their audience engagement.
In 2022, Zappi moved into a solely software-as-a-service business model and created Zappi Amplify TV, an insight tool for TV-advertising effectiveness measurement. This plus investment in new talent exemplifies how, like the demographics-focused industry they serve, Zappi is always prepared for change.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Dec 2022
$170m
GROWTH EQUITY VC
Feb 2019
$8m
EARLY VC
Total funding: $194.3m
Company HQ
South Boston Waterfront, Boston, MA
Leadership
Steve Phillips
(Founder, Chair & Chief Innovation Officer)Previously partner at Tuned In Research and Chairman at Tonic Insight.
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