Performance Marketing & CRM Manager, Residently
£35-50k
Home rental company
Job no longer available
Home rental company
21-100 employees
Job no longer available
£35-50k
21-100 employees
Company mission
To make renting as easy as pressing play.
Role
Who you are
- You have at least 5 years experience in a similar role
- You're able to work collaboratively across functions
- You have experience using Salesforce Marketing automation
- You have experience in both B2B and B2C settings
- You have an excellent understanding of performance marketing channels including AdWords, LinkedIn, Paid social and Google display network
What the job involves
- The Performance Marketing & CRM manager at Residently will own digital optimisation, performance and email marketing across the business. Working cross functionally you will sit within the marketing team and liaise regularly with our product, partner and community teams to ensure that customer comms across the business are consistent in design and TOV and drive action, optimising where necessary. You also own the optimisation of our B2B performance marketing, working closely with our Enterprise sales team to develop collateral and campaigns that are memorable and drive the sales funnel.
- Own the briefing and copywriting of all email comms, working closely with the marketing designer.
- Have an excellent knowledge of marketing automation and CRM systems (Hubspot, Salesforce, Marketo)
- Set up, monitor and optimised triggered email programmes (including Welcome, Nurture, Retention & loyalty programmes)
- Set up and continually optimise paid marketing activity across B2B and B2C channels
- Manage the budget for performance marketing activity, ensuring that all spend meets set KPI’s
- Optimise ad copy and creative continuously, and implement a robust testing strategy
- Work with our data analytics team to identify high-value customers and keep them engaged with us
- Model customer lifetime value for all of our segments and understand patterns of behaviour driving high LTV
- Create and manage our customer loyalty programmes
- Be the voice of the customer in all marketing and cross-functional meetings
Salary benchmarks
Our take
Residently has built a solution that makes it easier for tenants, agents and owners to navigate the rental market. The rental process can be cumbersome, with potential tenants speaking to landlords via estate agents in an inefficient way. There's often considerable frustration around this process: even organising a viewing can be difficult in a crowded marketplace, and the logistics of legal processes can often slow a difficult operation down even more.
Residently has built a solution for all parties, where viewings, permissions, requests, documentation and so on are centralised onto one platform. After the company's expansion, tenants can even access cleaning services (and even ironing) through the app. Similarly, the platform helps landlords keep up with their renters' payments and requests.
After raising funds in 2019, the company has expanded - the funds were used to grow its engineering and product teams, grow its rental portfolio and add extra services to its platform. The company's headquarters is based in London and has an office in New York.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2022
$6.1m
EARLY VC
May 2022
$2.8m
CONVERTIBLE
Total funding: $21.6m
Company HQ
London, UK
Leadership
Tom Allason
(CEO)Serial marketplace entrepreneur. Previously founded ReHaus and Shutl which they successfully sold to eBay.
Sam Phillips
(CTO)They have extensive experience in engineering having held many senior roles of engineering in various companies like Co-Op and eBay.
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