Senior Lead of Partner Marketing, Klaviyo
Acquisition & Ecosystem Activation
$155.2-232.8k
1+ day a week in office
Intelligent marketing automation powered by customer data
Be an early applicant
Intelligent marketing automation powered by customer data
1001+ employees
Be an early applicant
$155.2-232.8k
1+ day a week in office
1001+ employees
Company mission
To give online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale.
Role
Who you are
- Leadership Experience: 8+ years in partner marketing with at least 4 years of experience leading and managing global partner marketing initiatives
- Proven Track Record: Demonstrated success in executing partner marketing strategies that drive acquisition, engagement, and measurable results
- Excellent Communicator: Strong verbal and written communication skills, with the ability to simplify complex concepts, tailor messaging for different audiences, and build strong relationships with partners and cross-functional teams
- Collaborator: Experienced in working with cross-functional teams to align strategies and achieve business goals
- Automation & Data-Driven: Proficient in leveraging automation tools and analyzing communication metrics to optimize efforts, scale marketing initiatives, and achieve KPIs efficiently across global partner ecosystems
- Global Perspective: Proven ability to manage partner initiatives across regions and tailor strategies to different markets
- Detail-Oriented & Organized: Capable of managing multiple priorities, ensuring alignment and consistency in communications
What the job involves
- As the Partner Marketing Senior Lead, you will lead and manage a global team to drive Partner Acquisition and Ecosystem Activation, with a focus on delivering measurable business outcomes, including new partner recruitment, partner reactivation, and increased transactions from ecosystem partners
- Your responsibilities will include creating and executing scalable communication strategies, enhancing partner journey engagement, and driving demand generation initiatives across a diverse partner ecosystem
- In this role, you will collaborate closely with teams including Partner Programs, Partner Enablement, Partner Development and Onboarding, Partner Regional Marketing Leads, Product Marketing, and Corporate Communications to ensure alignment and consistency in messaging and partner engagement
- You will also work with Technology Partners to co-market initiatives that promote the adoption of Klaviyo’s platform, reaching new customers and activating dormant partners
- By leading these efforts, you will play a pivotal role in scaling Klaviyo’s global presence
- The success of your work will be felt in the growth of our partner ecosystem, driving deeper engagement and creating opportunities for partners to succeed and thrive
- Together, your leadership will help shape the future of Klaviyo’s partner strategy, fueling innovation and empowering partners to achieve more with Klaviyo
- Lead & Manage a Team: Lead a global team to execute partner marketing initiatives, aligning with Klaviyo’s objectives to drive partner acquisition and ecosystem activation, resulting in increased new partner transactions and reactivations
- Drive Communication Strategy: Develop and implement communication strategies segmented by partner type and persona, driving targeted engagement that leads to new partner recruits and activation of partners
- Partner Journey & Engagement: Design and execute engagement strategies across the partner lifecycle, from acquisition to retention, to boost activation of new partners and increase transactions with new and dormant partners
- Messaging Development & Calendar: Ensure consistent, persona-based messaging across all partner communications, managing a calendar that strengthens engagement and drives partner activation and activation globally
- Collaborate with Technology Partners: Drive Klaviyo platform adoption through co-marketing initiatives with technology partners, targeting new customer acquisition, engaging prospective partners, and activating dormant partners within the ecosystem
- Metrics & Optimization: Track and optimize KPIs, including new partner recruits, new unique partners transacting, pipeline creation through ecosystem partners, campaign activation, and partner engagement metrics (open and click-through rates)
- Partner Acquisition Marketing Plans: Lead your team in developing marketing plans to drive new partner recruitment and early engagement, partner activation, initial transactions with partners
- Partner Journey & Activation of Ecosystem Partners: Ensure consistent messaging and drive demand generation adoption via Klaviyo’s Partner Portal and partner marketing automation platform, focusing on expanding the community of active Klaviyo partners
- Collaborate Across Teams: Work closely with Partner Programs, Partner Enablement, Product Marketing, and Corporate Communications to optimize the partner experience and drive joint success
Our take
Klaviyo is a marketing firm helping growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing campaigns. From personalised newsletters to automated emails when customers abandon their shopping carts, the marketing automation platform makes it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes.
Klaviyo's CEO, Bialecki, believes that the main problem with e-mail marketing today is that there is a divide between two kinds of tools: analytics tools that help you understand what people are doing on a website, such as what products they are considering, and messaging tools that send them a marketing e-mail. Operating primarily within the retail and eCommerce industry, Klaviyo aims to solve this by offering a tool that brings together analytics and messaging. This allows companies to bring all of their first-party data into a single platform to get a deep understanding of their customers and then activate that data to deliver highly-targeted, personalised communications through email and SMS. In the process, Klaviyo's customers get a deep understanding of their consumers.
Klaviyo is a fast-growing company mainly due to its business model - the firm offers a concrete ROI for Klaviyo’s clients if the software persuades customers to make purchases by treating different types of customers differently. An IPO in 2023 has led to Klaviyo's release of Klaviyo AI, which empowers businesses to unlock revenue-driving opportunities and deliver exceptional customer experiences across channels. Still in its early days of public listing, it will be interesting to see how Klaviyo fares in the years to come.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
46% female employees
4% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"Not only we have a good stipend to spend on learning but we also have development days every quarter, where we can switch off and focus on the areas..."
Funding (last 2 of 6 rounds)
Aug 2022
$100m
LATE VC
May 2021
$320m
SERIES D
Total funding: $778.5m
Company benefits
- Private health care cover
- All full time employees receive equity
- Commuting allowance for when you do travel to the office,
- A very generous education allowance every year for you to spend on learning and development.
- Free books policy - if you’re better off for having read it (or listened to it—audiobooks are covered too!) we’ll pay for it.
- Generous and flexible PTO policy
- Participation in Klaviyo ESPP
Company values
- We always put our customers first.
- We are owners.
- We strive to make the world more equitable.
- We are ambitious.
- We are always learning.
- We collaborate radically.
- We are remarkable.
Company HQ
Financial District, Boston, MA
Articles
Leadership
Andrew Bialecki
(CEO)Previously CTO at RockTech, Senior Engineer at Performable, Lead Engineer at Applied Predictive Technologies and an SDET Intern at Microsoft
Ed Hallen
(Chief Product Officer)Currently an Advisor at Team Engine. Previously worked in Enterprise Business Development at Google, Summer Associate at Accel-KKR and Principal at Applied Predictive Technologies.
Salary benchmarks
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Diversity, Equity & Inclusion at Klaviyo
Katelyn Nnake (Director of Diversity, Equity & Inclusion)
- At Klaviyo one of our key values is "we strive to make the world more equitable"
- In 2023 over 75% of Klaviyos participated in a Klaviyo Resource Group
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