Director of Demand Generation Marketing, Modsquad
More information about location
Global customer experience service provider
Job no longer available
Global customer experience service provider
1001+ employees
Job no longer available
More information about location
1001+ employees
Company mission
To reinventing the Customer Experience Services industry.
Role
Who you are
- Experience in a demand generation leadership role, preferably in the B2B enterprise software space or a complex technical market with longer sales cycles
- Excellent understanding of how to analyze and optimize conversion rates across the sales and marketing funnel
- Technology skills in marketing technology and automation systems
- Demonstrable success delivering earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), and owned channels (web, webinar, podcast) demand generation programs
- Direct experience managing an SDR team or proven success in working closely with SDR teams
- Data acquisition and management knowledge to support lead nurturing and outbound programs
- Highly quantitative with a very strong understanding of data
- A desire to work both at a strategic level and tactically on projects and campaigns
- Excellent decision-making skills in regard to allocating marketing spend
- Self-motivated and results-driven
- Degree educated
What the job involves
- The Director of Demand Generation Marketing will plan, build, and run inbound and outbound marketing programs to drive and accelerate pipeline growth
- You will help us to define, execute, measure, and refine a creative, compelling, and effective marketing revenue strategy for our growing enterprise services business
- You will own delivery of pipeline through MQL, MQAs, and SQLs goals, and have responsibility for conversion rates into revenue
- Reporting to the CRO, you'll have direct reports from leaders of marketing demand generation managers, SDRs, customer expansion, and website development
- Create and execute multi-channel demand generation strategies that are aligned to persona's/audiences and our sales objectives to support pipeline and revenue goals
- You will have expertise in executing integrated ABX campaigns throughout the customer lifecycle
- Help construct and bring to life marketing programs, and successfully create and roll out highly targeted and broad demand generation programs that engage and advance interest across the prospect and customer lifecycle
- Be able to understand the minds of our buyers to partner with content creators to create authentic conversations and promotions that move them through the funnel and help speed up sales velocity
- Own objectives across the marketing funnel - Inquiry to SQL - track and optimize performance at each stage in the funnel and create a predictable demand generation engine
- And continually optimize online and offline programs to ensure CAC is in line with ROI goals
- Collaborate with a variety of stakeholders - C-level, sales, marketing, technical consulting, and product marketing
- Always be strengthening best practices while evaluating the latest B2B marketing strategies, and marketing technologies, experimenting and optimizing different tactics, and consistently meet or exceed sales pipeline and revenue goals
- Analyze marketing program outcomes in detail, drawing insights and presenting results clearly to inform decision-making
- Understand lead scoring and enterprise B2B sales revenue lifecycle including MQLs, MQAs, and SQLs, and know marketing automation platforms (HubSpot) and CRM systems (SFDC) and be prepared to integrate with our BI solution (future)
- Lead, nurture, and develop a team of marketing program managers
- Build high-performance team
- Be responsible for the budget and report on key performance metrics aligned with ROI goals
Our take
Founded in 2007, ModSquad reinvented customer support systems within content moderation, community management, and social media. Initially known as Metaverse Mod Squad (it still is in the UK), the company was even one of the first to venture into the metaverse.
The company’s remote network of Mods (customer engagement professionals) provides omnichannel support through its platform, enabling companies including the NFL, Zendesk, and EA to confidently outsource their CX services on a global scale.
The company’s unique approach to providing enhanced customer experiences on behalf of its clients has garnered numerous high-profile international awards over the years. And ModSquad’s sustainable growth trajectory and continued expansion have it well set to remain the leading CX Service provider.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Company HQ
Newton Booth, Sacramento, CA
Leadership
Amy Pritchard
(CEO)Former Partner at Hughes & Pritchard, and Associate at Winterbotham Law.
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