Senior Events Marketing Manager, Dealpath
$140-160k
OTE
More information about location
4 days a week in office
Deal management platform for commercial real estate
Be an early applicant
Deal management platform for commercial real estate
21-100 employees
Be an early applicant
$140-160k
OTE
More information about location
4 days a week in office
21-100 employees
Company mission
To empower real estate investment and capital markets with data and collaboration through purpose-built software.
Role
Who you are
- This role requires deep knowledge of B2B event and partnership marketing, with a strong grasp of the commercial real estate (CRE) ecosystem
- 8+ years of B2B marketing experience, including hands-on event and partnership marketing in SaaS, real estate, or enterprise tech; CRE/proptech experience strongly preferred
- Bachelor’s degree in Marketing, Communications, Business, Event Management, or a related field
- Proven track record of driving results through events and co-marketing initiatives with external partners
- Deep understanding of the commercial real estate ecosystem and relationship-driven sales cycles
- Comfort and polish working with senior executives, industry influencers, and external organizations
- Strategic thinker with a builder’s mindset—able to identify opportunities, pitch ideas, and bring them to life with precision
- Excellent project management, communication, and cross-functional coordination skills
What the job involves
- As the Senior Events Marketing Manager, you will own the strategy, planning, and execution of all event-related programs—including owned, sponsored, and partner events—while also developing strategic partnerships that drive co-marketing opportunities, pipeline growth, and brand leadership
- You’ll work closely with senior executives, sales, and external partners to create meaningful industry touchpoints and accelerate business impact
- Build and manage Dealpath’s annual events calendar, prioritizing opportunities that align with business goals and our ICP
- Lead execution of industry sponsorships, executive roundtables, speaking opportunities, and webinars
- Define KPIs and track performance across all event initiatives for ROI and pipeline influence
- Manage logistics, budgets, vendors, and internal stakeholders to ensure seamless delivery and consistent brand presence
- Design and execute curated, high-touch events—such as executive roundtables, private dinners, and invite-only experiences—aligned with Account-Based Marketing (ABM) strategies targeting top-tier enterprise accounts
- Collaborate with Sales and Demand Generation to identify high-priority accounts and tailor event formats, messaging, and follow-up strategies to drive engagement and pipeline acceleration
- Create bespoke pre- and post-event experiences (e.g., personalized outreach, content kits, gifting) to deepen connections with key decision-makers at target accounts
- Monitor performance metrics such as attendance from ICP accounts, influenced pipeline, and conversion to opportunities to evaluate event impact within the ABM motion
- Identify and cultivate relationships with CRE industry organizations, associations, and other technology partners
- Co-develop and execute joint marketing initiatives, including sponsored events, content collaborations, webinars, and co-branded campaigns
- Evaluate partnership opportunities based on brand alignment, audience fit, and lead-generation potential
- Serve as the marketing point of contact for strategic partnerships, ensuring visibility, consistency, and execution across all channels
- Align closely with Sales, Product Marketing, Demand Generation, and Customer Success to ensure events and partnerships support GTM priorities
- Partner with senior executives to secure and prepare for speaking engagements, panel opportunities, and strategic appearances
- Coordinate with Marketing Ops to ensure lead capture, CRM integration, and follow-up workflows are in place
- Work with Product Marketing and Sales to develop compelling narratives and content for event programming and partner campaigns that highlight Dealpath’s leadership and innovation
Our take
The PropTech market has had an up-and-down time over the last few years, with investment reaching record levels in 2021 before taking a dip the following year. The prospect of bringing a $217 trillion global industry into the 21st century is as challenging as it is appealing, due to a whole range of factors including unreliable data, as well as a complex and volatile market.
However, Dealpath is simplifying things by focusing solely on commercial real estate with its cloud-based deal management platform. Investment and development firms, as well as lenders, use the platform as a single point of reference for distributed deal information, while also getting access to real-time market data.
The success of Dealpath can be attributed to its partnership with CompStak in 2018, which provided the up-to-date data that has fueled the platform's rapid growth. This data-driven approach has earned Dealpath a strong reputation, attracting major real estate investment firms like AEW, Blackstone, and Oxford Properties. After expanding into Canada, Dealpath is now preparing for further international growth, bolstered by significant investments.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2022
$43m
SERIES C
Sep 2018
$10m
EARLY VC
Total funding: $65m
Company benefits
- Equity grant
- 401k plan
- Medical, vision, & dental
- Flexible vacation plan
- Health & wellness stipend
- Fully-stocked kitchen
- Commuter reimbursement
- Hybrid work policy
- Customized workstation
Company HQ
Financial District, San Francisco, CA
Leadership
Mike Sroka
(Co-Founder & CEO)Forbes Real Estate Council Member & Contributor. Previously spent more than 10 years growing venture-backed software companies including Fanhood (acqquired by 21st Century FOX), Zynga (NASDAQ: ZNGA) and OneSeason (acquired by Cantor Fitzgerald).
Kenter Wu
(Co-Founder & CTO)Has also served as Dealpath's VP of Engineering and Head of Product. Previously worked as a Senior Software Engineer at Zynga, after interning in Software Development Engineering at Redfin
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