Head of Marketing, Live Nation
Soundcrash
1-5 days a week in office (Farringdon, London)
Entertainment events promoter and producer
Job no longer available
Entertainment events promoter and producer
1001+ employees
Job no longer available
1-5 days a week in office (Farringdon, London)
1001+ employees
Company mission
To help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Knowledge and enthusiasm for UK festival markets and events
- Significant marketing experience
- Strong understanding of marketing live music events and festivals, particularly in digital
- Must have worked on advertising campaigns and understand how budgets are split and tracked for ROI/CPC/CPM and value of spend towards sales
- Strong organisational skills and the ability to manage a number of projects at one time
- Must have line managed at least 2 people at once
- Must have dealt with 5 figure marketing budgets, managing them effectively and reporting on them
- Must have done work/research on customer audience profiling and targeting
- Must have experience in collecting and utilising customer data
- Excellent communication and inter-personal skills
- Strong IT literay and ability to use Microsoft Office software packages
- Understanding of online tracking and reporting tools
- Must have been to and enjoy going to festivals and music events
- Can act as a leader and make decisions
- An ideas person with a creative flair
- Ability to stay calm under pressure and respond to changing priorities
- Take onboard and implement feedback
- Drive and hunger to get results
- Collaborative attitude
- Able to identify areas of growth and development within team and processes
What the job involves
- Understand the market for each event through market analysis, customer profiling and competitor awareness
- Devise and implement marketing strategies with objectives that include increasing brand awareness, expanding customer base and of course selling tickets
- Managing and developing databases, websites, socials and digital assets
- Line managing 3 members of staff and likely to grow further in 2024
- Oversee all Advertising, PR and Digital, applying marketing campaigns across all strands of the team
- Working with the ad agencies, create schedules for advertising campaigns, using a media mix of print and digital advertising, radio campaigns, mail outs, e-shots, flyer and poster distribution, video content, website activity and social networking
- Manage budgets for each of event reporting internally and to Finance department regularly
- Manage co-promotional marketing with co-promoters / local partners, liaising our ticketing agencies, sponsors, artist channels and other external partners
- Establishing reciprocal marketing opportunities with mutually beneficial organisations and events
- Direct, oversee and sign off creative for artwork, including branding and brand development throughout the campaign
- Overseeing onsite marketing of events and booking content creators across events
- Create innovative marketing materials and online formats to engage with press, past purchasers and generate new customer bases
- Implement team reporting methods and processes to ensure everything is cared out correctly by the team
- Monitor advertising practises within the industry and adapt to changes
- Corporate branding; awareness and development is required throughout the season
- Manage alongside Managing Director the administration for direct reports (holidays, payroll amendments, sickness, recruitment etc)
Application process
- APPLICATION DEADLINE: Monday 10th July 2023. We reserve the right to close applications at any time so encourage early application
Salary benchmarks
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2005, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Beverly Hills, CA
Leadership
Michael Rapino
(CEO & President)Michael joined Live Nation Entertainment in 2005 as CEO and President. Previously, he spent 10 years in various Marketing and Entertainment roles at Labatt's Breweries of Canada. He also held several roles at Clear Channel Communications, including CEO and President of Global Music.
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