Product Analyst, Persona
Fraud
$80-100k
+ Equity packages
Identity verification infrastructure solution
Open for applications
Identity verification infrastructure solution
201-500 employees
Open for applications
$80-100k
+ Equity packages
201-500 employees
Company mission
To create the ideal identity verification experience for your business and customers.
Role
Who you are
- Problem-solver: You love finding innovative solutions by connecting the dots in unexpected ways, while still maintaining a clear, logical approach to breaking down problems
- Proactive mindset: You're a self-starter who takes initiative and thrives in dynamic environments
- Data-driven approach: You bring basic SQL knowledge or a strong willingness to learn, paired with expertise in data analysis using Excel or Google Sheets
- Sharp eye for detail: You prioritize accuracy and maintain a high standard of quality in your work
- Clear communication: You’ve been told you’re a great communicator, and know how to tailor how you communicate based on your audience
- Fast learner: You can learn a new concept or technology quickly
- Team player: You collaborate effectively with colleagues - people enjoy working with you
- Nice to have: Experience presenting findings and recommendations to clients or customers in live settings
What the job involves
- As a Product Analyst, you will be the bridge between our Product teams and our Customer-facing Teams (Sales, Customer Success, Technical Services) when it comes to fraud investigation, insights and recommendations.
- You’ll also act as a trusted advisor to Persona customers, proactively conducting fraud investigations, identifying fraud vectors, analyzing data, and advising on solutions towards the ultimate goal of helping Persona customers combat fraud effectively using a wide range of Persona solutions.
- The ideal candidate is a self starter who is eager to tackle tricky challenges through creative problem-solving, is curious and unafraid to work with new technologies, and is resourceful and determined in finding new ways to outsmart fraudsters.
- This is an unique opportunity to kickstart or level-up your career at a high-growth technology company
- Fraud Investigation and Audits: Investigate complex fraud scenarios through proactive and reactive fraud audits, identifying trends and vulnerabilities
- Reports and Presentations: Synthesize findings into clear and concise written deliverables, summarize actionable recommendations for mitigation strategies, and present them to customer leadership
- End-to-End User Journey and Architecture Review: Review customers’ templates, workflows, and decision-making processes to assess vulnerabilities and recommend improvements from a fraud prevention perspective, both prior to launch and over time
- Liaison to Product: Partner with the Product team to inform the Product roadmap, ensuring Persona’s tools evolve to address emerging fraud trends
- Customer Fraud Discovery and Education: Join customer calls to ask relevant questions that shape your recommendations, and educate new stakeholders on Persona’s approach to fraud and how to best leverage Persona’s fraud tools
Our take
Persona enables businesses to verify customer identities, fostering trust in online interactions and aiding in age verification, fraud prevention, and account recovery. It offers a comprehensive suite of automated identity verification components with worldwide coverage that can be configured, branded, and themed to create custom-tailored flows for any use case
Businesses and governmental organizations can access Persona’s platform via an API, which supports various documents from government-issued IDs to biometrics, ensuring customers are who they claim to be. Persona’s platform also collects passive signals such as a user’s device, location, and behavioral patterns to provide a more holistic risk profile, beneficial in financial and insurance contexts
Recently, Persona partnered with Member Driven Technologies (MDT) to enhance identity verification for credit unions. This partnership enables credit unions to adjust their identity verification flows in real-time based on risk signals, improving user conversion and fraud deterrence. The collaboration aims to streamline operations and strengthen fraud prevention, both digitally and in branches. Since founding, Persona has been scaling its offerings and now boasts a worldwide presence, serving clients in nearly every country and supporting 20 languages.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2025
$200m
SERIES D
Sep 2021
$150m
SERIES C
Total funding: $417.6m
Company benefits
- Professional Development
- Catered meals
- Wellness benefit
- 401(k)
- Unlimited time off
- Parental benefits
- Mental health
- Health and wellness
- Bevsday (free drink on Wednesday)
- Family planning
Company HQ
SoMa, San Francisco, CA
Leadership
Rick Song
(CEO)Bachelor's in Computer Science, Maths, Economics at Rice University. KPCB Engineering Fellow, then Engineer at Square.
Charles Yeh
(CTO)Studied Computer Science at Brown. Software Engineer at Zynga, and Technical Lead at Dropbox.
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