Field Marketing Manager, The Adaptavist Group
DACH
Digital transformation technology provider
Posted today
Digital transformation technology provider
1001+ employees
Posted today
1001+ employees
Company mission
To deliver innovative software, tailored solutions, and quality services across some of the world’s most trusted technology ecosystems.
Role
Who you are
- Proven B2B field marketing leadership experience, ideally within the Tech industry, with a strong focus on multi-channel, integrated marketing and event execution
- Exceptional ability to understand and respond to the needs of a diverse range of customers and stakeholders
- Data-driven approach with strong expertise in marketing metrics, web analytics, tracking, and reporting—ensuring all marketing activities are measurable and aligned to B2B KPIs
- Experienced in managing agencies, suppliers, contractors, and direct reports, with excellent influencing skills to build positive relationships across teams
- Strong organisational and prioritisation skills, capable of leading multiple complex projects with attention to detail while thinking creatively and innovatively
- Proven track record of designing and delivering campaigns that achieve objectives on time, within budget, and to a high standard
- Solid understanding of regional demand generation strategies, including account segmentation, content localisation, and personalisation
- Analytical and problem-solving skills with a collaborative mindset
- Fluent in German and English, with excellent written and verbal communication skills
- Willingness and ability to travel as needed to support key initiatives
Desirable
- Knowledge of the Atlassian partner ecosystem or similar technology partner ecosystems is a strong advantage
- Experience within a fast-paced, fast-growth software/technology consulting environment
- Experience with Atlassian Jira, Confluence, Trello, Slack, Hubspot and monday.com is desirable
- Additional European languages are a bonus
What the job involves
- As a Field Marketing Manager for the DACH region, this role is critical in aligning regional marketing initiatives with the goals of the sales organisation
- You'll be the key marketing partner for the regional sales team, developing and executing marketing programs that build pipeline, accelerate deals, and drive revenue
- You will be responsible for understanding the regional sales strategy, identifying opportunities to support pipeline growth, and managing marketing performance with clear attribution and influence on sales outcomes
- This is a highly collaborative role that bridges strategic planning and hands-on execution
- Act as the regional marketing partner to the sales team, translating territory plans into marketing strategies that drive pipeline, support key accounts, and help progress opportunities through the funnel
- Collaborate with sales leadership to identify priorities, align marketing activity to deal stages, and accelerate late-stage deals where possible
- Plan and execute integrated, multi-channel campaigns across digital, events, ABM, and email, working closely with internal teams and suppliers to ensure successful delivery
- Localise campaigns, messaging, and content to reflect regional needs, including website updates and implementing SEO best practices aligned with global guidelines
- Lead regional partner marketing efforts by developing and executing joint go-to-market plans, co-branded content, and partner-led events
- Report on campaign performance and marketing impact, using data to inform decision-making and continuously optimise programmes
- Support sales enablement through campaign outreach, lead follow-up, and ensuring the sales team is equipped with the right tools and insights
- Build strong relationships with cross-functional teams and contribute to broader business initiatives that support growth and continuous improvement
Our take
The Adaptavist Group is a leading player in the Atlassian ecosystem, which provides software for software developers. Adaptavist helps companies develop modern, adaptive approaches to development, deployment, and application lifecycle management to augment the Atlassian experience.
Back in the mid-noughties, The Adaptavist Group firmly established itself as a key player in helping companies utilise Atlassian's industry-leading tools. Adaptavist has subsequently developed similar optimisation products and tools for Amazon Web Services, GitHub and Monday, as well as consultancy services for companies wanting to maximise their use of these platforms. Adaptavist’s reach is global, and it was named Atlassian's Partner of the Year 2024. It services over 75% of the Fortune 500.
The Adaptavist Group is leveraging the global boom in software development. Its strategic expansion into the growing DevSecOps market, for example, through partnering with Sonatype, sees it unlock involvement in an industry that reached a $6.5 billion valuation by 2025. With this expansionist approach, The Adaptavist Group has aligned many leading brands under its umbrella and has been consistent in its launch of tools. Its reputation as a leading industry player propels a dynamic and hugely lucrative upward trajectory.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Autonomy
"Autonomy is one of the core Adaptavist values. We are all treated as responsible adults from day one and continuously demonstrate that placing trust..."
Company benefits
- Flexible working, suit your personal needs while maintaining your job responsibilities
- Enhanced parental leave - 26 weeks at full pay for birthing partners, and 13 weeks at full pay for non-birthing partners
- Employee donation scheme with AdaptaKind, making an impactful change in the world through company-matched charitable giving, fundraising and volunteering
- Online streaming service - Whether you're a Disney fanatic, an Audible enthusiast or a Netflix nut, there should be something for all!
- Calm app subscription. Calm is the number 1 app for sleep, meditation and relaxation
- Extended leave for adoption, IVF, surrogacy, elective egg freezing, and women's health needs such as menopause, menstruation, endometriosis, and PCOS
Company values
- Trust from day one - At The Adaptavist Group, trust is at the core of everything we do. We believe in our team's ability to work flexibly from anywhere, and we deeply value the trust that forms the foundation of our relationships with clients. Our commitment to privacy and security is unwavering, ensuring that we create a safe and supportive environment for everyone
- Teamwork - We admire individual talent, but we believe it’s even more powerful when combined with teamwork. With a global team of over 1,000 people, we know that every single person at The Adaptavist Group plays a vital role, and that nothing we accomplish happens in isolation
- Pragmatism - We value being practical, confident, and flexible over being rigid or stuck in our ways. Trust is key to how we work—we don't rely on strict rules or processes, but focus on what matters: achieving great results and getting the job done well
- Humility - We’re proud of what we do, but we stay grounded and let our work speak for itself. We approach everything with quiet confidence and, when we make mistakes, we own them and see them as chances to learn and grow
- Curiosity - We know we don’t have all the answers, and we understand there’s more than one way to get things done. We’re always open to fresh ideas and welcome the changes they might bring. Curiosity and a passion for innovation have fuelled our growth
Company HQ
London, UK
Leadership
Worked as a Senior Security Consultant for Barclaycard, and was Director of WTG. First joined Adaptavist as a Board Advisor, and was made CEO in 2010.
People progressing
Reece joined TAG as an Associate Software Engineer in May 2019. Within 5 months, they advanced to Software Engineer, then to Senior in under two years, and by September 2024, became Staff Engineer.
Sarah joined TAG as a Project Manager in 2017 in the Toronto office. They found their true calling in Sales and made an internal move a couple of years later and have since advanced to become a Strategic Sales Executive.
Rodrigo initially worked with TAG as a Contractor before joining the UK team permanently as a Commercial Operations Analyst. Since then, they moved to the Madrid office as a Business Operations Manager.
Diversity, Equity & Inclusion at The Adaptavist Group
Emma Weston (Head of People Experience)
- We know that, historically, the tech sector has felt out of reach or even unwelcoming to many people. At The Adaptavist Group, we're committed to changing that. It's our people who make our success, and we believe that a diverse community—one where everyone feels respected, included, and valued—makes us stronger, more innovative, and more creative as a whole.
- We have created an environment that accommodates and supports people from all backgrounds, offering flexible ways of working and workplace benefits that are genuinely helpful, as well as keeping an open dialogue and welcoming feedback on these topics.
- Whether you've worked in tech for your whole career or this is a brand new direction for you, your experience and skills are valuable to us. We need fresh perspectives, forward thinkers, and problem solvers. We see the whole person, and we hire people who we believe will make a positive contribution to our community.
- We welcome applications from people of all backgrounds, and particularly those who are often underrepresented in our industry, such as women and people of colour.
- We want to level the playing field for all those that interview with us. That's why we have created guidance on our careers page on what to expect as part of our interview process, typical questions we may ask you, and when and where to use AI as part of your application.
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