International Campaign Marketing Manager, AlphaSense
6 Month Contract, Maternity Cover
Market intelligence and search platform
Be an early applicant
Market intelligence and search platform
1001+ employees
Be an early applicant
1001+ employees
Company mission
AlphaSense's mission is to organize the world’s business information and leverage technology to enable companies to make smarter, faster, and more confident decisions.
Role
Who you are
- 5+ years in marketing related roles preferably in B2B SaaS
- Experience creating and executing demand generation campaigns
- Experience producing content for specific delivery channels (email, blog, website, newsletter)
- Ability to thrive in a fast-paced environment, within a high growth company
- Strong project management and collaboration skills with the ability to multitask, prioritize and communicate within the team and with key stakeholders
- Demonstrated ability to build collaborative relationships with sales organizations to create alignment and accountability to jointly achieve goals and targets
- A strong understanding of the marketing and sales funnel both from a lead to pipeline generation perspective and a pipeline to close perspective
- Familiarity with marketing technologies a plus (Marketo, Salesforce, Outreach, ON24, etc)
- Excellent verbal and written communication skills
- Proficiency with the GSuite and Zoom
- Understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
- Well-organized and detail-oriented
- BA/BS degree or higher
What the job involves
- AlphaSense is looking for a smart, agile marketer to drive awareness, interest and adoption in key industry verticals in the EMEA and APAC regions. As a Marketing Manager you will oversee the creation of the demand generation strategy and manage campaign execution to drive sales revenue
- You are skilled in many marketing disciplines such as integrated campaign management, developing third party marketing channel partnerships, building and executing a regional event strategy and creating response oriented copy and content
- You will work cross-functionally to bring a variety of campaigns to market and be a key cross-functional partner to our teams in the region. This role will be located in London and report to the International Marketing Director
- Partner with regional sales teams to ensure alignment of regional marketing and sales goals, enable sales success and maximize pipeline contribution
- Support demand generation campaigns in international markets, working with global marketing counterparts to ensure alignment with global objectives and best practices
- Work with global marketing teams to ensure campaigns assets are localized and relevant for international markets.This includes content, messaging and creative
- Manage integrated campaign execution and planning. This will include identification of appropriate marketing channels and potential marketing partnerships in the region
- Support development of regional field marketing strategy and execution of conferences, tradeshows and customer events
- Manage regional webinars from strategy to execution, leveraging global processes and best practices
- Measure, track and report the effectiveness of activities and provide recommendations for future campaigns/programs/events
- Partner with the Strategic Marketing team to identify and engage with relevant, regional-specific influencers to drive awareness, leads, and pipeline
- Participate in various company initiatives and projects as requested
- Undertake individual tasks of a marketing plan as assigned
Salary benchmarks
Our take
Manual research can be a serious pain : financial analysts spend hours every week searching through PDFs one keyword at a time, just to find a single usable insight. To remedy this, AlphaSense has built a smart search engine that slashes research time for analysts, using thousands of sources and a semantic indexing layer that can effectively query finance-specific language.
As a disruptor and market leader in this field AlphaSense has few direct competitors, being most closely compared to Wolfram Alpha or LexisNexis. It helps that its tools are undoubtedly effective and valued by knowledge professionals: the company counts about 85% of the S&P 100 as customers and is trusted by J.P.Morgan, Microsoft, Credit Suisse and Google, among other major enterprises.
Having raised a large amount of funding over 2022 and 2023, AlphaSense has moved quickly to double down on its expansion in European markets, opening an office in Berlin to support this. With 2024 seeing investment from Singaporean EDBI, it is now setting its sights on the Asia-Pacific region. As business intelligence will remain key for enterprises as they compete for market share, AlphaSense is well-placed for additional future growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Jun 2024
$650m
LATE VC
Sep 2023
$150m
SERIES E
Total funding: $1.3bn
Company benefits
- Work from home opportunities
Company values
- Customer obsession - We measure ourselves against a simple yardstick: do our clients rave about us?
- Passion for product - Building a powerful yet simple and beautiful product is in our DNA
- Results - We value execution and outcomes over appearance and office politics. It’s that simple
- Diversity of perspective - Great ideas come from everywhere and anywhere
- Think big - We believe AlphaSense can change the game, and possibly the world
- Ownership - As owners of AlphaSense, it’s everyone’s job to ensure we do great work - and to always look for opportunities to do better
- Acceleration - We’re a fast-growing and fast-moving company. Do it, iterate, and try again
- Trust - We trust our colleagues to do what’s right and what’s best for the company
- Teamwork - Helping our colleagues succeed always comes first. We are serious about our work - and have fun too
Company HQ
Union Square, New York, NY
Articles
Leadership
Jaakko Kokko
(CEO)Co-founder of Silecs (materials used in the microelectronics industry).
Raj Neervannan
(CTO)Experienced executive. Previously CTO at Mastek and ChoicePoint, and CEO at Framesoft. Has an MBA from Wharton.
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