Vice President of Enterprise Business Development, TripleLift
$145-170k
Omnichannel advertisement marketplace
Open for applications
Omnichannel advertisement marketplace
501-1000 employees
Open for applications
$145-170k
501-1000 employees
Company mission
To elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting.
Role
Who you are
- Over 10 years of experience in Business Development and sales, with at least 5+ years of people management experience
- Demonstrated ability to leverage insights to develop a strategic direction for TripleLift's publisher, retail, social, and commerce media initiatives
- Proven expertise in business development related to emerging media technologies
- Analytical and strategic mindset with a flair for creative problem-solving
- Proven ability to use insights to develop a strategic direction for TripleLift's publisher, retail, social, and commerce media initiatives
- People management experience
What the job involves
- The Vice President, Enterprise Business Development is a pivotal role at TripleLift, responsible for driving new strategic relationships with top-tier digital media companies, including social and commerce platforms
- This role will set the strategic vision to acquire and grow new enterprise accounts, primarily in the USA but also in international markets
- Develop and execute comprehensive business development strategies to identify, attract, and cultivate relationships with key partners in the digital advertising ecosystem, including traditional publishers, marketplaces, social platforms, and commerce platforms
- Manage and optimize the business development pipeline, ensuring efficient lead generation, qualification, and nurturing
- Lead acquisition and negotiation efforts for large-scale media company prospects
- Be responsible for achieving quarterly and annual revenue and customer acquisition goals aligned with the Business Development team's objectives
- Drive revenue by prioritizing high-potential opportunities while planning for longer-term initiatives
- Negotiate and close partnerships that align with company objectives and offer mutually beneficial terms
- Collaborate with cross-functional teams to develop and execute integrated marketing and sales campaigns
- Coordinate global account discussions with counterparts in APAC and EMEA regions
- Stay abreast of industry trends and emerging technologies to identify new opportunities and maintain a competitive edge
- Work closely with the marketing team to design and participate in impactful programs
- Utilize exceptional communication skills to inspire team members and foster strong external relationships
- Conduct regular team meetings focused on pipeline review and strategy alignment
- Maintain a strong understanding of the product roadmap and platform functionality. Collect customer feedback and advocate for new technical advancements to expand market share
Our take
In order to survive in the digital age, businesses must now market their brand through omnichannel digital advertisement formats. However, building the technological infrastructure for omnichannel advertisement can be a convoluted process, with businesses having to liaise with multiple DSPs and publishers, and work with different software integrations across multiple platforms.
TripleLift is an omnichannel advertisement marketplace that aims to help businesses build advertisement campaigns across online video, CTV, display, branded content, and native formats within a single marketplace. The company partners with digital media publishers, DSPs, brands, and software companies to provide everything businesses need from analytic and engagement tools to the advertisement content itself.
There are many tech startups aiming to tackle the challenges of omnichannel advertising, and TripleLift has recognized that businesses seek operations from many of these providers, helping to reduce the complexity of marketing campaigns by connecting all parties within a single marketplace. Ultimately, this approach helps the company not only serve businesses and their marketing campaigns but also match the service providers with clients.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jun 2015
$10.5m
SERIES B
Mar 2014
$4m
SERIES A
Total funding: $18.7m
Company benefits
- Medical, Dental & Vision Plans
- Unlimited PTO
- 401k w/ employer match
Company values
- Win As A Team: We are a team of great people that like who they work with and want to make everyone around them better. This means being positive, collaborative, and compassionate. We embrace diversity and create equitable opportunities to help our teammates
- Embrace and Drive Change: We are in a dynamic and competitive ecosystem. This means we need to move quickly, react to change and embrace it. We continuously innovate, which means plans and processes are never static. TripleLifters are comfortable with discomfort
- Learn and Grow: We commit to self-improvement in both knowledge and performance. This means taking extra steps to learn about your craft and our industry. It means seeking feedback and growing from it, and proactively taking steps to improve. It also means learning about our customers, how they view the market, and how we drive their success
- Take Initiative: We step up whenever there’s an opportunity. When we see an issue, we take ownership. This means improving what we touch, proposing solutions, and seizing every opportunity
- Crush It Daily: We work harder and are hungrier than the competition. Hustle is magnified by working smarter and making sure that your efforts maximize output for yourself and those around you
Company HQ
Flatiron District, New York, NY
Articles
Leadership
Eric Berry
(Co-Founder)Associate of Simpson Thacher & Bartlett LLP from 2008 to 2010. Worked on Product Architecture and Client Services for AppNexus from 2010 to 2012.
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