Senior Manager of Growth Marketing, Misfits Market
Paid Social
$125-140k
+ Employee stock options
Online marketplace for fresh organic produce
Be an early applicant
Online marketplace for fresh organic produce
201-500 employees
Be an early applicant
$125-140k
+ Employee stock options
201-500 employees
Company mission
To democratise access to high-quality, affordable organic food, while reducing food waste.
Role
Who you are
- Qualified candidates are expected to have extensive experience in the Meta advertising platform, knowledge of digital advertising best practices, and exceptional creative development skills
- Successful candidates will be self-starters capable of using critical thinking and analytical skills to identify opportunities to improve performance
- 4+ years of experience managing paid social media marketing campaigns
- Full mastery of Meta Ads platform, including ad management, reporting, and conversion tracking
- Experience with growth / performance marketing objectives including new customer acquisition and/or sales
- Experience managing creative development
- Strong communication skills, including the ability to express quantitative data & insights clearly and concisely
What the job involves
- We’re looking for a Senior Marketing Manager (Paid Social) to join the Misfits Market Growth Marketing team and manage our paid social program
- This position will play a key role in our customer acquisition efforts and will be responsible for strategy, management, optimization, and reporting of our paid social program
- This role reports to the Sr Director of Growth Marketing and works alongside a paid search marketing manager and offline channels marketing manager
- Own the strategy and execution of customer acquisition campaigns on paid social media channels including Meta (Facebook & Instagram), TikTok, and Pinterest
- Drive paid social’s creative strategy including ideation, brief writing, post-launch performance analysis, and iteration
- Collaborate with brand team members including videographers, copywriters, designers to develop creative
- Collaborate with produce and grocery category managers to identify creative storytelling opportunities within the Misfits Market product catalog
- Perform and communicate performance updates and creative insights
- Perform A/B testing to find insights and optimizations
- Stay up-to-date on social media marketing, competitor, and grocery industry trends to identify opportunities and optimizations
Our take
Quality control within the grocery industry has often assumed that people do not want to buy misshapen food, resulting in huge waste levels. Thing is, many consumers are happy to purchase 'ugly' produce if it is tasty and cost-saving, which is where Misfits Market comes in.
The company offers subscription boxes of 'ugly' fruit and vegetables, allowing users to choose which products they want within their package. Memberships are free and, because Misfits Markets is sourcing produce that would otherwise be wasted, it saves retailers money at no additional cost to the consumer.
Several platforms for the sale of 'ugly' produce have arisen over the last few years, but Misfits Market remains a competitive option. The company has also expanded to provide meat, seafood, and other packaged goods - expanding its capabilities through smart acquisitions and partnerships, and becoming a $500 million revenue business in the process.
Freddie
Company Specialist at Welcome to the Jungle
Insights
33% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2021
$225m
SERIES C
Apr 2021
$200m
SERIES C
Total funding: $526.5m
Company benefits
- Unlimited PTO
- Flexible work location with remote availability
- Free Misfits Market subscription
- Multiple health, dental, and vision plan options
- Life Insurance
- 401k plan
- Commuter benefits
Company HQ
Bensalem Township, Delanco, NJ
Leadership
Abhi Ramesh
(Founder & CEO)Started their career as an Operation HOPE Consultant, before studying at the University of Pennsylvania and co-founding Altair Prep and StoreTok. They started the Horizons School of Technology in 2015 before founding Misfits Market.
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