Head of Lifecycle Marketing, Booksy
Appointment booking software
Posted today
Appointment booking software
501-1000 employees
Posted today
501-1000 employees
Company mission
To help keep businesses on pace with their passion.
Role
Who you are
- Demonstrable breadth and depth of success in lifecycle marketing ideally within a SaaS or marketplace environment
- Deep understanding of CRM platforms (e.g., Salesforce, HubSpot, Marketo, Iterable) and experience managing a CRM tech stack and Customer Data Platform (CDP)
- Excellent communication, leadership, and project management skills
- Strong cross-functional collaboration skills, with the ability to work effectively with product, data, and engineering teams
- Expertise in customer segmentation, data-driven marketing strategies, and personalization techniques
- Experience in driving customer acquisition, onboarding, retention, and reactivation strategies with measurable results
- Familiarity with marketing attribution models and ability to optimize the marketing funnel
What the job involves
- Your career as Head of Lifecycle Marketing at Booksy will provide you with the opportunity to own the end-to-end customer journey for both providers and customers on one of the leading beauty, health and wellness marketplace platforms in the world
- Reporting to the Director of Growth Marketing and working closely with your colleagues in Martech, Data, and Product, you’ll lead a team of 4-5 CRM specialists in the planning and delivery of CRM campaigns whilst ensuring seamless CRM stack integration
- Much of your motivation and satisfaction from this business-critical position will come from knowing the responsibility you’ll have, the freedom you’ll experience, and the role you’ll play in successfully building and scaling segmented lifecycle programs that drive sustained engagement, improve long-term retention and increase customer lifetime value (LTV)
Our take
Appointment-based businesses are turning more and more to digital products to help them work better, and Booksy is one of them. This mobile app and appointment marketplace enables beauty and wellness businesses to automate scheduling, calendar management and payments, while providing consumers a way to find exactly the service they need.
Born out of Poland but now based in the US, Booksy's platform now boasts over 13M active users. By cutting out phone call tag and business-hour guesswork, it's saving time for everyone involed. And with strong investor backing its gearing up for its next chapter of growing its user base, expanding its marketplace, and enhancing its platform to meet the rising demand for smarter, smoother appointment management.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Jan 2021
$70m
SERIES C
Nov 2020
$43.5m
LATE VC
Total funding: $164.2m
Company benefits
- Medical, dental, and vision benefits
- Unlimited paid time off
- 401(k) retirement savings and match
- Paid parental leave
- Monthly beauty service stipend
- Fully remote work
- Monthly work-from-home reimbursement
- And more!
Company HQ
Near North, Chicago, IL
Leadership
Stefan Batory
(Co-Founder & CEO)Previously CEO at iTaxi.pl, Sensi Soft and eo Networks. Was the Director of Technology at The Mother Ship Poland.
Konrad Howard
(Co-Founder & CIO)Previously Supervisory Board Member at iTaxi.pl. Head of Product at Inter Cars SA and Managing Director at Sensi Soft Ltd.
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