B2C Acquisition Marketing Coordinator, Betterment
$65-75k
Plus equity
3 days a week in office
Automated investing & financial planning
Job no longer available
Automated investing & financial planning
501-1000 employees
Job no longer available
$65-75k
Plus equity
3 days a week in office
501-1000 employees
Company mission
To empower people to build wealth with confidence and ease.
Role
Who you are
- 2+ years experience managing paid social or programmatic buys for a data-driven, high growth brand
- Collaborative team player who excels at building relationships and has a desire to learn new channels
- Experience developing, negotiating and executing paid media buys across platforms
- Robust understanding of quantitative concepts around driving and measuring ROI
- Keen business sense and an ability to critically assess all facets of a media plan
- Passion for disrupting an industry and being part of a team directly responsible for growing the customer base
- Demonstrated self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
- Performance marketing experience a plus
- This position is a great opportunity for someone who has developed deep expertise in a single digital channel and is interested in expanding their knowledge base and skill set
What the job involves
- Betterment’s B2C Acquisition Marketing team is responsible for introducing prospective customers to the financial products that make their lives better. Guided by our passion for this mission, we get excited about working together -- across marketing channels -- on new, innovative ways to do so
- Immediate responsibilities will include executing paid social buys, managing our search/programmatic agency and running mobile search campaigns. Additional channel management responsibilities will be added based on the candidate’s interests and skill set
- Develop and lead budget allocation and plan recommendations for paid social and search channels
- Lead relationship with the Paid Search/Programmatic agency
- Work with cross-functional partners (specifically the creative and compliance teams) to ensure that creative delivers on the goals set out in the brief and meets all compliance guidelines
- Assist in launching campaigns across display partners
- Manage and maintain a record of paid media assets for internal compliance audits
- Establish a “Test and Learn” agenda and implement key learnings
- Explore new partners and opportunities across all paid marketing channels
Application process
- We’ll take a few weeks to review all applications. If we’d like to spend more time with you, we’ll reach out to arrange next steps, which will include 3-4 sets of meetings with your future colleagues
- In the interview process, we’ll look to learn more about your skills, experiences, capabilities, and motivators. Many of our questions will be aimed at understanding how you might operate here at Betterment
- Depending on the role, we may ask you to complete a case study exercise or technical assessments, as we want to collect a robust set of data points to better inform our decisions
- On average, it takes us around 3-5 weeks to make a hiring decision, depending on your availability and sense of urgency
- As a best practice, we aim to interview at least 2-3 final round candidates before making a hiring decision
Our take
Betterment is an app-based investment platform that provides personal finance data and guidance to retail users through a range of real-world data and AI analytics to deliver investment advice to customers.
The company has become the largest independent digital investment advisor in the U.S. Having expanded its 401k business, Betterment has entered the world of Crypto, partnering with Gemini to offer customized crypto portfolios and its "Crypto Investing by Betterment" platform.
Betterment has a wealth of competition in this increasingly crowded space. Other robo advisors offering similar services include Moneyfarm, Wealth Simple, M1 Finance and Personal Capital. Going forward, Betterment hopes to further distance itself from rivals as it further innovates its platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2021
$60m
SERIES F
Jul 2017
$70m
SERIES E
Total funding: $335m
Company benefits
- Get comprehensive medical, dental, and vision, plus a free subscription to One Medical.
- We encourage you to take time off (seriously) and get the rest you need to do your best work.
- Employees welcoming little ones are eligible for our robust parental leave policy after six months of employment.
- We offer a 401(k) match and a match on qualified student loan payments.
- Gain a stake in Betterment’s success with company equity grants.
- Snacks, beverages, and catered lunches at our NYC HQ.
- We provide LGBTQIA+ transition and fertility support.
- Make connections through seven employee affinity groups and a social calendar of hybrid events.
Company HQ
Chelsea, New York, NY
Leadership
Sarah Kirshbaum Levy
(CEO)Prior to joining Betterment in 2020, Sarah served as the COO for Viacom Media Networks.
Salary benchmarks
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