Product Marketing Director, Fireblocks
Banking
$180-230k
More information about location
Digital asset infrastructure company
Open for applications
Digital asset infrastructure company
501-1000 employees
Open for applications
$180-230k
More information about location
501-1000 employees
Company mission
To enable every business to easily and securely support digital assets and cryptocurrencies.
Role
Who you are
- Do you love the tech in tech product marketing? Are you a natural storytellers who happens to be passionate about the role digital assets play in the global financial markets?
- 10+ years of Product Marketing experience with a focus on fintech or blockchain-related technologies
- Industry Storytelling: exceptional ability to simplify and elevate messaging for complex platforms within a highly dynamic ecosystem
- Market Knowledge: experience and interest in cryptocurrency, digital assets, and the blockchains powering global financial transformation
- Strategic & Tactical Agility: entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution
- Cross-Functional Influence: proven ability to align Product, Sales, and Customer Success to deliver GTM excellence
- Content Development: strong writing, storytelling, and content creation skills to support marketing and enablement initiatives
- Analytical Mindset: ability to define success metrics and translate data into actionable insights
What the job involves
- As part of the Fireblocks product marketing team, you'll define positioning, lead go-to-market strategy, and collaborate cross-functionally to demonstrate the value of Fireblocks’ solutions to a customer base equally excited about the market opportunity
- Drive Go-to-Market Strategy: Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue
- Become an Expert: Maintain competitive and market trend expertise for your dedicated verticals and product areas. To do this you will work closely with the competitive and research team, maintain an always-learning mentality, and attend events as needed and desired
- Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions that speak to organizations across the financial ecosystem
- Lead Product Launches: Develop strategies to bring new products and capabilities to market with precision and impact
- Create Best-in-Class Content: Produce solution briefs, case studies, presentations, videos, and whitepapers that elevate awareness and educate the market
- Enable Global Sales Teams: Develop nuanced content and enablement strategies tailored for regions, buyer personas, and use cases
- Measure & Optimize Performance: Define KPIs, monitor adoption metrics, and refine strategies for continuous market impact
- Influence the Product Roadmap: Refine customer insights, track competitive trends, and engage closely with Product teams to influence innovation
- Thought Leadership: Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements
Our take
The derivatives market has always been attractive for larger investors, but some of the hurdles to overcome are capital efficiency, custody and security. Fireblocks allows for the trading of derivatives on any asset, using any form of collateral while receiving cross-margin benefits across counterparties. Essentially, it enables institutional traders to move digital assets without the operational or security headache.
Fireblocks is banking on assets like cryptocurrencies becoming a new part of the mainstream trade of financial institutions. Although cryptocurrencies are known for being notoriously unstable, when traded properly they can be hugely profitable. So, in a safer landscape, there is a lot of incentive for new participants.
Basically, by raising security standards, a new crop of institutional entities is able to set up shop in the crypto world. This means more business for Fireblocks, and a stabler market which then attracts even more interested parties. The company continues to develop its offering, for example through the recent acquisition of TRES which enables it to deliver the first complete operating system for digital assets.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
20% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2022
$550m
SERIES E
Jul 2021
$310m
SERIES D
Total funding: $1.0bn
Company benefits
- Flexible vacation policy
Company HQ
Garment District, New York, NY
Leadership
Michael Shaulov
(CEO & Co-founder)Prior to Fireblocks, they co-founded Lacoon Mobile Security, which was acquired by Check Point, and was then appointed the Head of Products, Mobile and Cloud Security for Check Point. Previously a seed investor in Armis Security and Orca Security.
Paul Berengoltz
(CTO & Co-founder)Previously director of research at Lacoon Mobile Security.
Idan Ofrat
(CPO & Co-founder)Ex software consultant and previous VP Product at Orbs - a blockchain company.
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