Marketing Director, Blackbird

• 10+ years in consumer marketing, with a proven track record in product marketing, product growth, and brand building
• Experience leading and scaling small teams in fast-paced, early-stage and high-growth tech companies
• Ability to balance strategy with hands-on execution and deliver results
• Expertise in multichannel marketing, segmentation, and product launches
• Resourceful, with a scrappy approach to maximize impact
• Data-driven, with strong quantitative skills
• Proven ability to collaborate across teams
• Based in NYC; working in office 5 days a week

Desirable

• Blackbird Labs is looking for a Marketing Director to build and lead a high impact marketing function
• You’ll develop and execute strategies to drive consumer awareness, education, acquisition, and engagement of the Blackbird brand and product
• Leading a small team, you’ll oversee cross-channel marketing and roll up your sleeves to ensure flawless execution
• Your mission: create a flywheel effect that drives sustained growth and long-term success
• The ideal candidate has 10+ years of experience in consumer and B2B marketing, with expertise in product marketing, growth tactics, and cross-channel brand building
• Develop and lead marketing strategies aligned with Blackbird’s mission
• Build and scale a high-performing marketing team
• Lead product launches in diverse markets with scalable and tailored strategies
• Drive resource-efficient marketing with maximum impact
• Operate at both strategic and tactical levels to execute campaigns and optimize funnels
• Collaborate cross-functionally to align marketing with business goals
• Manage cross-channel marketing, including content, digital, social, and paid media
• Leverage data to optimize tactics and report on KPIs
• Manage marketing budgets for maximum ROI