Marketing Director, Blackbird

$225-275k

This range does not include the equity component of the overall compensation package

Expert level
New York
Blackbird

Restaurant-to-customer rewards app

Open for applications

Blackbird

Restaurant-to-customer rewards app

21-100 employees

B2CHospitalityB2BAnalyticsMobileWeb 3.0

Open for applications

$225-275k

This range does not include the equity component of the overall compensation package

Expert level
New York

21-100 employees

B2CHospitalityB2BAnalyticsMobileWeb 3.0

Company mission

To bridge the gap between restaurants and customers in meaningful and ongoing ways.

Role

Who you are

  • 10+ years in consumer marketing, with a proven track record in product marketing, product growth, and brand building
  • Experience leading and scaling small teams in fast-paced, early-stage and high-growth tech companies
  • Ability to balance strategy with hands-on execution and deliver results
  • Expertise in multichannel marketing, segmentation, and product launches
  • Resourceful, with a scrappy approach to maximize impact
  • Data-driven, with strong quantitative skills
  • Proven ability to collaborate across teams
  • Based in NYC; working in office 5 days a week

Desirable

  • Experience launching disruptive products that require user education for adoption

What the job involves

  • Blackbird Labs is looking for a Marketing Director to build and lead a high impact marketing function
  • You’ll develop and execute strategies to drive consumer awareness, education, acquisition, and engagement of the Blackbird brand and product
  • Leading a small team, you’ll oversee cross-channel marketing and roll up your sleeves to ensure flawless execution
  • Your mission: create a flywheel effect that drives sustained growth and long-term success
  • The ideal candidate has 10+ years of experience in consumer and B2B marketing, with expertise in product marketing, growth tactics, and cross-channel brand building
  • Develop and lead marketing strategies aligned with Blackbird’s mission
  • Build and scale a high-performing marketing team
  • Lead product launches in diverse markets with scalable and tailored strategies
  • Drive resource-efficient marketing with maximum impact
  • Operate at both strategic and tactical levels to execute campaigns and optimize funnels
  • Collaborate cross-functionally to align marketing with business goals
  • Manage cross-channel marketing, including content, digital, social, and paid media
  • Leverage data to optimize tactics and report on KPIs
  • Manage marketing budgets for maximum ROI

Our take

Reward and customer loyalty programs are a brilliant way to incentivise repeat customers for hospitality venues, with the majority of diners likely to spend more at a restaurant if it offers some sort of reward scheme. Blackbird is an app designed to foster the relationship between businesses and their customers with access to rewards and perks.

Alongside rewards, Blackbird's Web 3.0 platform supports membership options for consumers, and analytics for restaurants to know their best customers and understand their preferences such as where they like to sit. It has also partnered with Privy to embed a wallet within the app, whilst 2023 funding is helping the company build out new projects including a referral program and a payments and rewards platform.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

Few candidates hear
back within 2 weeks

Company

Funding (2 rounds)

Oct 2023

$24m

SERIES A

Oct 2022

$11m

SEED

Total funding: $35m

Company benefits

  • Stock options
  • Medical, dental, vision, life and disability coverages
  • Flexible vacation
  • Parental leave program
  • We also offer some not-so-standard, extra-fun benefits

Company HQ

SoHo, New York, NY

Leadership

Ben Leventhal

(CEO & Founder)

Previously Co-founder and CEO at Resy where they are now a Strategic Advisor. Also a Strategic Advisor for Cookin.

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