Growth Marketing Manager, Viber

• At least 3 years ASO experience on a global scale, with a proven track record of implementing ASO strategies and partnering with the stores to grow mobile audiences
• Agency or client-side, we don’t mind as long as you have experience growing organic installs and improving conversion for all traffic sources — not just doing ASO or improving keyword ranks without real impact. We don’t set goals or measure success by keyword ranks
• Experience with working with App Store Connect and Google Play Developer Console is a must. Along with App Store Optimisation tools like AppAnnie and AppTweak
• Proven understanding of how app stores operate and what drives performance. And we want to see a passion for ASO!
• Passionate about cultural localization and the role it plays in the way we approach online marketing. Experience with ASO across different markets is a must
• Clear, concise, and persuasive verbal and written communication
• Collect and analyze data to pull insights for conversion rate tests and to drive further iterations

Desirable

• Viber is looking for an Organic Growth Manager in the Growth team. The Organic Growth Manager will own the global ASO activities alongside complementary paid activities, including research, ideation, execution, analysis, and optimization of marketing initiatives
• Undertake continuous app store optimization (ASO) using keyword research, app store screenshots, video, and creative ideation. The goal is to rank well for specific keywords and to optimize a visit to install conversion for all traffic sources
• Manage our entire ASO stack, including monitoring and optimizing off-store traffic
• Own analytics in the app stores, such as conversion optimization, promotion effectiveness, and overall signups. Forge strong relationships with stakeholders at each of the key stores. You will advise these individuals on new features releases and pitch both seasonal or event-based promotions and feature ideas on an ongoing basis, and inform Product Managers on what needs to be implemented to take advantage of app store opportunities
• Increase quality traffic to Viber using legitimate growth efforts. We are not looking at adopting any malpractices to grow user numbers and want to ensure our commitment to quality and integrity which is critical to Viber success
• Use insights tools (e.g. AppAnnie) to find new demand on the app stores for product features
• Work closely with ASO agency to ensure that they make all possible efforts to improve Viber position