Data Scientist, Etsy
Marketing Analytics
$119-155k
+ Equity package & annual performance bonus
More information about location
1-2 days a week in office (Brooklyn, NY)
eCommerce platform for handcrafted goods
Be an early applicant
eCommerce platform for handcrafted goods
1001+ employees
Be an early applicant
$119-155k
+ Equity package & annual performance bonus
More information about location
1-2 days a week in office (Brooklyn, NY)
1001+ employees
Company mission
To keep human connection at the heart of commerce.
Role
Who you are
- 2+ years of proven experience as a data scientist/analyst or in a quantitative role in which you extracted meaning from big data sets with little engineering support
- Experience with performance/digital marketing operations, channel attribution, churn and lifetime value models, analytical tools and infrastructure, and finding efficient growth strategies a plus
- Experience working on marketing measurement projects, such as building and deploying models (MTA, LTV, etc.) and running experiments (geoX, CLS, etc.), is a plus
- Proficient in SQL and either R or Python
- Proven ability to communicate your insights verbally, visually, and in writing with teammates and business partners
- Comfortable guiding others, recommending tools and standard methodologies to improve the efficiency of the teams work
- Strong, independent, analytical problem solver who enjoys thinking about and solving complex and nuanced problems
- Passionate about subjects such as experimental design, data visualization, and statistical analysis techniques
- Experience with Looker, Tableau, or other data visualization software a plus
What the job involves
- We are looking for a Data Scientist to join our Marketing Analytics team in Brooklyn! Learning new skills and techniques is not only a requirement but a perk of the job. We are always looking for opportunities to improve
- Our mission is to demystify marketing with insights grounded in data, telling the story of how we attract and retain our users to teams, to senior management, and to the community
- This is a full-time position reporting to the Manager of Analytics
- The Marketing Analytics team is responsible for helping drive the success of marketing efforts at Etsy by providing meaningful insights, industry-leading measurement techniques, and access to the metrics, data, and tools needed for decision-making and optimization
- We partner with our peers in marketing, analytics, research, product, engineering, and finance through all stages of development: identifying initial opportunities, refining the user experience, analyzing the impact of our efforts, and highlighting improvement areas. Ultimately, the team’s work strengthens Etsy and helps continuously improve the Etsy experience
- Develop, implement, and refine core marketing measurement frameworks and models, including attribution, CLV, return on investment, experiment methodology, and segmentation
- Drive forward strategy for performance marketing partners by transforming raw data into meaningful and impactful analyses characterized by strong data governance, technique clarity, and clear documentation
- Play a foundational role in deciding how we can best engage and grow Etsy users by determining and helping prioritize opportunities for growth through analysis of behavioral and transactional data
- Identify key metrics that drive the performance of marketing channels and marketing products, make these accessible to partners through dashboards and reports, and drive these metrics through statistical analyses of experiments
- Continually evaluate and refine your technical toolkit, sharing what you learn with the team
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law
Our take
Created as an alternative to more corporate eCommerce sites, Etsy is a peer-to-peer (P2P) website where users buy and sell handmade crafts, vintage items, art, and photography. The online marketplace works similarly to Amazon and eBay, only with an emphasis on unique items rather than mass-produced merchandise.
Since its IPO in 2015, it has managed to hold its own in an increasingly competitive eCommerce industry, including from Amazon's handmade section that launched in 2015. Further, by providing sellers with ownership over pricing and branding, the site is attractive for those wanting to set up a business on an established platform.
However, the seller-side of Etsy is not without problems. The recent hike in transaction fees and the introduction of mandatory marketing fees for artists with high turnovers has created significant discontent amongst sellers. Etsy must reconcile these issues to ensure artists continue to operate on the same scale within the platform. It plans to attract shoppers with its message of extraordinary, handmade and affordable products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2012
$40m
LATE VC
Aug 2010
$20m
SERIES E
Total funding: $91.7m
Company benefits
- Equity (offers vary by country)
- Performance bonuses
- Paid gender neutral parental leave
- Adoption and family planning
- Back-up care
- Volunteer time off
- Donation matching
- Employee resource groups
- Global virtual events
- Employer paid health benefits
- Fitness benefits
- Wellness programming
- Mental health benefits
- 401K matching/Pension contributions
Company HQ
Downtown Brooklyn, NY
Leadership
Josh Silverman
(CEO)Previously senior executive at eBay, CEO of Shopping.com, CEO of Skype and President of Consumer Products & Services at American Express.
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