Marketing Analytics & Reporting Manager, Salesforce

• 5+ years of experience in marketing operations, marketing analytics, or a related field — ideally within a B2B SaaS or enterprise technology environment
• Deep familiarity with marketing data infrastructure: tagging taxonomies, UTM frameworks, tracking implementation, and data hygiene best practices
• Hands-on experience with marketing technology platforms such as Marketo, Salesforce, and Google Analytics, as well as data integration or ETL tools
• Working proficiency with SQL and data querying tools; experience with automation or workflow tooling is a plus
• Strong project management and documentation skills — able to build and maintain systems that scale
• Demonstrated ability to influence standards and behaviour across teams without direct authority
• Degree or equivalent relevant experience required. Experience will be evaluated based on the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.)

Desirable

• Salesforce is looking for a systems-minded Manager, Marketing Analytics & Reporting – Data Infrastructure & Operational Excellence to own the upstream data work that makes all marketing reporting possible
• Based in Dublin and embedded in our global Marketing Analytics organisation, you'll be the person who ensures data is accurate and trustworthy before it ever reaches a dashboard or an analyst
• From tagging governance and tracking setup to campaign taxonomy and cross-platform data hygiene, you'll build and maintain the measurement foundation that scales with Salesforce's marketing ambitions
• Own and enforce tagging standards, tracking setup, and campaign taxonomy governance across all marketing reporting sources — including paid media, email, web, and CRM
• Define how marketing data should be structured and maintained to support reliable, scalable measurement across the organisation
• Ensure data hygiene and consistency across platforms, reducing the risk of inaccurate reporting and enabling confident decision-making at every level of the marketing org
• Develop and maintain repeatable reporting processes and documentation that teams can rely on and contribute to
• Partner with campaign operations to ensure consistent data collection and proper tracking setup across all campaigns and channels
• Lead the evaluation, onboarding, and integration of new measurement tools and platforms as marketing needs evolve
• Identify and build automation opportunities across data ingestion, transformation, and reporting distribution — reducing manual overhead and improving accuracy
• Build and maintain integrations that keep data in sync across systems, minimising drift and operational risk
• Support the evolution of marketing measurement practices as tools, channels, and strategies grow
• Collaborate with MarTech, campaign operations, and data teams to align on standards and resolve tracking issues quickly
• Translate technical data decisions into clear, actionable guidance for non-technical marketing stakeholders
• Partner across the marketing organisation to ensure data infrastructure supports evolving measurement needs