Product Marketing Manager, Kinsta

• Bachelor’s degree in business, marketing or related field, MBA preferred
• 4–6+ years of experience in product marketing, ideally at a B2B SaaS company
• Strong strategic thinking and storytelling skills
• Experience launching products or features with measurable business impact
• Proven ability to translate complex technology into compelling, customer-facing narratives
• Excellent collaboration and communication skills across cross-functional teams
• Comfortable working in a fast-paced, growth-stage environment
• Experience with CRM and marketing tools (e.g., HubSpot, Salesforce, Google Analytics, etc.)

Desirable

• We’re looking for a results-driven Product Marketing Manager to take our go-to-market strategy to the next level
• This role is perfect for someone who loves crafting compelling narratives, enabling sales and translating technical features into business value
• As Product Marketing Manager, you’ll own the positioning, messaging and launch strategy for our products
• You’ll be the critical bridge between product, marketing and sales—ensuring we deeply understand our buyers and deliver the right story to the right audience at the right time
• Define and maintain ideal customer profiles (ICPs) and buyer personas across segments and use cases
• Develop and refine product positioning, messaging and competitive differentiation based on customer insights, market trends and product capabilities
• Own go-to-market (GTM) strategy and execution for new features and product launches
• Develop and maintain compelling product narratives and collateral that clearly communicate the value proposition of our offerings
• Support the execution of global and regional go-to-market (GTM) initiativesCollaborate with Product, Sales, and Customer Success to create compelling sales enablement materials (pitch decks, battle cards, one-pagers)
• Partner with Demand Gen and Content to fuel campaigns and content with product-specific messaging that drives pipeline
• Conduct customer research, win/loss analysis and competitor analysis to inform strategy and messaging
• Enable internal teams with training, messaging briefs and regular updates on product/market insights