Director of Product Marketing & Pricing, Brightwheel
$135-215k
+ Equity
Online platform for early education management
Be an early applicant
Online platform for early education management
201-500 employees
Be an early applicant
$135-215k
+ Equity
201-500 employees
Company mission
To improve education for young children, given the vital importance of early education for later life.
Role
Who you are
- You bring a unique mix of expertise in product marketing, market insights, and pricing strategy, coupled with a proven ability to lead high-performing teams and deliver results
- You are an expert at turning customer and market insights into highly effective strategies that drive adoption, retention and growth across product lines and channels
- 8+ years of experience in product marketing roles, preferably within a fast-paced B2B SaaS environment serving SMBs
- A strong track record of driving adoption, retention, and revenue growth through innovative marketing strategies
- Experience in pricing strategy and rollouts
- Demonstrated success in building, leading, and mentoring high-performing teams
- Exceptional ability to translate complex data and market insights into actionable initiatives and strategies
- Proven experience working closely with Product, Sales, and Marketing teams to align goals and deliver results
- Mastery in crafting clear, compelling, and differentiated messaging tailored to customer needs
What the job involves
- Brightwheel is seeking a strategic and data-driven Director of Product Marketing & Pricing to shape the future of how we serve early childhood education (ECE) programs.
- Lead Go-To-Market Excellence: Craft and implement messaging, positioning, and go-to-market strategies that drive adoption, retention, and revenue growth across new and expanding product lines
- Discover Market Insights: Lead efforts to deeply understand customer needs, market trends, and competitive dynamics, turning data into actionable insights
- Position in the Market: Create and refine compelling product positioning and messaging frameworks that resonate with ECE programs and differentiate Brightwheel in the market
- Build a Top-Tier Team: Hire, mentor, and lead a high-performing product marketing team, fostering a culture of creativity, collaboration, and data-driven decision-making
- Shape Pricing Strategy: Refine and develop pricing strategies and plans, in collaboration with Finance, ensuring business and market alignment
- Drive Enablement: Partner closely with Sales to provide the tools, training, and insights needed to win in competitive markets, including battle cards, playbooks, and messaging resources
- Collaborate for Results: Work cross-functionally with Product, Demand Generation, and Sales teams to align go-to-market strategies, ensure seamless execution and delivery of world-class results across channels
Our take
Childcare and teaching is a profession fraught with pressures and paperwork and yet it remains relatively ill attended to by advances in tech and software. Brightwheel want to revolutionize this, focusing on facilitating the administrative and communicative relationship between schools, carers and parents or guardians.
As tech enters the classrooms there are various apps focusing on the education itself with fewer actually handling the communications for schools. Its platform helps increase parental and teacher engagement with students everyday, while helping small education businesses save money, time, and to grow.
Brightwheel is carving out a name for itself as a service valuable for its exciting and useful new updates. They were quick to adapt to school closures by offering distance learning capabilities and health testing. They also cater to childcare in lower-income areas with their freemium model. Since their $55 million funding round, if it remains on this course of steady, popular development and wide uptake, Brightwheel will likely achieve its goal of going public in a few years time.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-15% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2021
$55m
SERIES C
Oct 2018
$21m
SERIES B
Total funding: $88.8m
Company benefits
- Work from home opportunities
Company values
- Deliver Value for Customers
- Take Ownership
- Get Better Every Day
- Think Critically, Move Fast
- Dive Deep
- Trust, and Challenge
- Make it Happen
- Achieve Extraordinary Results
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Dave Vasen
(CEO)Dave started his career at Morgan Stanley, before spending a year at Cisco and 3 years as a Bain Consultant. He worked at Amazon for 2 years, and after taking on several Advisory roles he founded Brightwheel in 2014.
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