Director of Product Management, Webflow

Develop

$206.1-344.3k

Salary applicable to candidates in the US and may vary in further locations. Salary dependent on location in the US. Canadian annual salary: 226,400 – 391,500 CAD. + Bonus Program + RSUs

Figma

Webflow

Git

Expert level

Remote from Canada, US

More information about location

No-code web design and hosting platform

Be an early applicant

No-code web design and hosting platform

1001+ employees

B2BSaaSNo-CodeWeb Design

Be an early applicant

$206.1-344.3k

Salary applicable to candidates in the US and may vary in further locations. Salary dependent on location in the US. Canadian annual salary: 226,400 – 391,500 CAD. + Bonus Program + RSUs

Figma

Webflow

Git

Expert level

Remote from Canada, US

More information about location

1001+ employees

B2BSaaSNo-CodeWeb Design

Company mission

To give creative designers the tools they need to create powerful and beautiful websites, all without having to code.

Job

Company

Role

Who you are

10+ years in product management, including 4+ years in leadership roles owning multi-surface developer platforms
Prior experience as a software engineer
Strong technical fluency with developer platforms, cloud hosting, edge/serverless infrastructure, or AI-assisted coding
Proven track record of shipping developer products (CLI, SDKs, cloud deploys, codegen tools, or design-to-code workflows)
Experience partnering closely with Engineering leadership and making build-vs-buy tradeoffs
Exceptional written and verbal communication; able to craft crisp product strategies and rally cross-functional teams
Love 0→1 platform building, thrive in ambiguity, and excel at shaping new product pillars
Balance AI innovation with pragmatic execution, including cost and latency tradeoffs
Have deep developer empathy — understanding CLI UX, onboarding, error states, and long-tail workflows
Think in terms of ecosystems and partnerships (frameworks, design tools, infrastructure providers)
Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact

What the job involves

We’re looking for a Director of Product Management to lead the Develop pillar — setting the vision, strategy, and execution that will expand WXP into the full developer lifecycle and define the future of building for the web
The Develop pillar is Webflow’s investment in bringing code and infrastructure directly into the WXP — spanning AI-assisted code generation, seamless code sync with design artifacts, robust CLI workflows for local development, and Webflow Cloud for global-scale hosting and databases
Together, these initiatives ensure that developers can move fluidly between visual creation and production-grade code, while benefiting from the reliability, scalability, and speed of a unified platform
Reporting to the Sr Director of Product Management for Growth and Develop pillars at Webflow
Define and drive the long-term strategy and roadmap across CodeGen, CodeSync, Frameworks, and Webflow Cloud
Partner with Engineering Directors to deliver native AI-powered codegen and editing workflows, ensuring scientific rigor and scalable evaluations
Own CodeSync: bridging Webflow projects with Git and design systems (e.g., Figma → Webflow), CLI workflows, and DevLink exports
Differentiate Webflow Cloud through seamless deploys, reverse proxies, database integration, and edge infrastructure
Establish product frameworks for developer experience — balancing CLI ergonomics, local dev flows, cloud deployment speed, and AI-assisted tooling
Lead and grow a team of PMs while collaborating cross-functionally with Design, Engineering, Developer Relations, and Marketing
Develop packaging and monetization models (usage-based, seat-based, AI credits, bandwidth)
Act as a visible thought leader internally and externally on AI dev tools and next-gen developer platforms
In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role

Our take

No-code development systems allow users to create and publish the kind of output that was once only possible with the help of a team of developers. Webflow is one such platform that allows non-developers to create professional websites without knowing any code. It joins others such as Pantheon, Weebly, Squarespace, and Wix in a hotly-contested low-code development market. While competition is high, so too is demand, with low-code platforms accounting for more than 65% of application development activity in 2024.

The popularity of platforms such as Webflow is perhaps not surprising, as low-code development is usually cheaper for companies to implement and reduces time to market. Webflow has been used by over 3.5 million designers and teams to create sites for companies including enterprise brands such as Dell, Rakuten, UpWork, and Petal. It raised a large amount of funding in a Series C round in 2022. This is being used to further develop its platform, with a longer-term goal of pivoting to providing a no-code tool not only for websites, but software development as well.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

34% employee growth in 12 months

Glassdoor (4.1)

Company

Funding (last 2 of 4 rounds)

Mar 2022

$120m

SERIES C

Jan 2021

$140m

SERIES B

Total funding: $334.9m

Company benefits

100% insurance coverage
401K and financial planning
Paid time off
Annual retreat and offsites
10% time - Take up to 4 hours per week to focus on building skills, working on projects, or learning new Webflow-related things outside of your daily to-do’s.
Commuter benefits
Vacation bonus
Office setup budget
Health and wellness stipend
Remote work reimbursements
Continued education coverage
Choose your own adventure
Webflow subscription discount

Company HQ

SoMa, San Francisco, CA

Leadership

Vlad Magdalin

(Co-founder & CEO)

Having studied Computer Science at California Polytechnic, Vlad worked as a Web Associates Systems Engineer for 3 years before co-founding Chatterfox.com, where he spent 4 yeas. He left his Software Engineer position at Intuit in August 2012 to co-found Webflow the following month, and has been CEO since.

Sergie Magdalin

(Co-founder)

Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.

Bryant Chou

(Co-founder)

Previously a Senior Software Engineer at Intuit and CTO at Vungle. He was also the founding CTO at Webflow.

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