Vertical Marketing, Intapp
Accounting & Consulting
+ Variable Compensation + Equity
Cloud-based firm management software
Job no longer available
Cloud-based firm management software
1001+ employees
Job no longer available
+ Variable Compensation + Equity
1001+ employees
Company mission
To help professional and financial services firms run smarter.
Role
Who you are
- This role requires a deep understanding of industry trends, customer pain points, and the competitive landscapes
- The ideal candidate will be a strategic thinker with a proven track record in B2B marketing, and significant experience working in the accounting or consulting sector
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 9+ years of experience in marketing in either the accounting or consulting sectors, deeper knowledge of the market dynamics and relationships a big plus
- Proven experience in planning and executing successful marketing programs and events
- Strong analytical skills and experience with data-driven decision-making
- Excellent written and verbal communication skills, with the ability to craft compelling narratives
- Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment
- Proficiency in budget management, event management and marketing automation tools as well as managing to a return on investment, with a focus on pipeline and performance management
- Creative thinker with a passion for staying current on industry trends and best practices
What the job involves
- We are seeking a talented marketing professional to join the Marketing team to help lead the next phase of growth for Intapp
- The Industry Marketing Director will play a critical role in developing and executing marketing strategies tailored to Intapp’s key verticals
- Execute a marketing program that amplifies Intapp’s experts on topical industry conversations to help elevate our experts as thought leaders in their industries
- In collaboration with Intapp leaders and marketing leaders, develop and nurture relationships with key industry influencers, partners, and clients to create a customer advocacy/influencer program
- Working closely with the marketing events team, identify and participate in key industry events, conferences, and webinars to promote Intapp and our solutions
- Stay abreast on industry trends, opportunities, and challenges that allow Intapp to highlight our industry experts and share our point of view with our key audiences
- Working closely with the PR and Communications team, identify opportunities to amplify our story through earned media
- Working in collaboration with the marketing events team, support event messaging, planning and execution for industry-specific events, both in person and virtual programming
- Collaborate with the creative team to create compelling and industry-specific marketing materials, including whitepapers, case studies, webinars, and blog posts
- Working with the growth marketing team, ensure the content created is activated through ongoing marketing programs. Measure success and identify areas for continued improvement
- Monitor industry trends, competitive activities, and market conditions to inform marketing strategies
- Prepare and present regular reports on marketing performance, industry insights, and program ROI to marketing leaders
- Utilize data-driven approaches to refine and optimize marketing tactics
- Intapp is viewed as a trend-setter on critical topics across the markets we serve
- Intapp experts regularly serve as key speakers on important industry topics
Application process
- Intapp will not hire through text message, social media, or email alone
- We will never extend a job offer unless you have been contacted directly by an Intapp recruiter and have participated in the interview process which will generally consist of 3 or more virtual or in person meetings
- Please note that Intapp only uses company email addresses, which contain “@intapp.com” or “@dealcloud.com” to communicate with candidates via email
Our take
The global professional and financial service industries face unique operating challenges and regulatory requirements across their entire management lifecycle, from strategy to execution. Intapp provides end-to-end, cloud-based connected firm management, driving optimal outcomes by enabling enhanced collaboration and data access to fuel better decision-making.
The company’s suite of solutions has been enriched through acquisitions (Billstream, Repstor, One Place, DealCloud, and more) and strategic partnerships (Including Equilar and KPMG AG). Intapp powers more than 2,100 of the world’s premier private capital, investment banking, legal, accounting, and consulting firms to connect their most important assets: people, processes, and data.
Founded in 2000, the company went public in June 2021 and has since seen solid year-on-year growth. The company has made consistent, strong moves to remain competitive in the complex and ever-changing business environment, acquiring companies such as Transform Data International to boost its offering. Fresh from post-IPO funding, it's well set to remain a leading provider of purpose-built industry cloud solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company benefits
- Generous PTO, with Additional Companywide Paid Days Off to Allow Teams to Disconnect
- Medical Benefits
- Wellness Programs and Benefits Provided by Modern Health
- Paid Parental Leave and Adoptive Leave
- Flexible Work Environment
- Home Office Stipend
- Paid Volunteer Time Off and Donation Matching
- Co-Working Office Spaces
- Open Offices & Stocked Kitchens
- Women’s Interest Network
Company HQ
Ventura, Palo Alto, CA
Leadership
Thad Jampol
(CPO)Received their BS in Computer Science from the University of California, Los Angeles.
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