ABM/Growth Marketing Manager, YOOBIC
$135-145k
More information about location
Digital workplace platform for frontline teams
Open for applications
Digital workplace platform for frontline teams
201-500 employees
Open for applications
$135-145k
More information about location
201-500 employees
Company mission
to transform the future of work for frontline employees!
Role
Who you are
- 5–7+ years in B2B SaaS marketing
- 3+ years building and executing enterprise ABM programs
- Proven success generating qualified pipeline through ABM
- Strong hands-on experience with ABM platforms (6sense, Demandbase, UserGems), and other GTM tools - HubSpot, Salesforce, Gong, Clay
- ABM leader with a GTM engineer mindset
- Comfortable owning strategy and executing hands-on
- Experience selling into global markets
- Deep understanding of ABM in B2B SaaS sales environments
- Highly technical and curious about emerging GTM tools
- Comfortable building workflows between Claude and tools like Salesloft, UserGems, HubSpot,Salesforce, and enrichment tools
- Data-driven and focused on engagement-to-pipeline performance
- Strong cross-functional collaborator across Marketing, Sales, and RevOps
- Confident people manager with a builder, test-and-learn mentality
- Comfortable in a fast-paced entrepreneurial environment
What the job involves
- We’re looking for an ABM leader with a GTM engineer mindset to join our marketing team — someone who deeply understands the ABM motion in B2B SaaS and has a proven track record of building programs that generate enterprise pipeline
- This is a true strategist + operator role
- You will set the ABM and pipeline strategy, and lead a significant portion of the execution yourself
- You won’t operate alone: you’ll partner closely with Content, Events, Product Marketing, and the broader marketing team
- But you should be comfortable rolling up your sleeves, building workflows, launching campaigns, and optimizing programs hands-on
- You’re excited by all the “cool new kids” in marketing tech and comfortable jumping into the tools to build, test, and improve
- You combine ABM expertise with systems thinking, technical curiosity, and strong pipeline accountability
- We sell to some of the most exciting brands in global retail across fashion, luxury, grocery, specialty, C-store, and QSR
- Our buyers are retail operations, innovation, and communications leaders
- They are not typical tech buyers, which makes the engagement motion dynamic and nuanced
- You’ll operate at the intersection of Marketing, Sales, and RevOps, designing how signal turns into engagement, engagement into meetings, and meetings into pipeline
- You are part strategist, part builder, with a strong appreciation for long sales cycles and complex buying committees
- Global ABM Strategy & Execution
- Design and scale 1:1, 1:few, and 1:many ABM programs globally
- Execute multi-channel plays across digital, outbound, website personalization, paid media, events, and sales sequences
- Define ICP segmentation and tiering using firmographic, technographic, behavioral, and intent data
- Build persona-based messaging across buying committees
- Align closely with Sales on account plans, engagement strategy, and pipeline targets
- You’ll set the strategy and personally drive key programs forward in partnership with Content, Events, and Product Marketing
- As an ABM leader with a GTM engineer mindset, you think in systems and enjoy building them
- Design workflows across Claude and tools like Seam.ai, HubSpot, Influ2, Salesforce, and intent platforms
- Build trigger-based programs (intent surges, job changes, buying committee engagement)
- Work with our Rev Ops team to develop routing logic and alert systems for BDRs and AEs
- Partner with RevOps on scoring, enrichment, and automation
- Build dashboards tracking engagement-to-pipeline conversion
- Continuously test and adopt emerging GTM tools
- You don’t just use tools — you understand how they connect to drive revenue
- Set and manage quarterly and monthly pipeline targets
- Align outbound with ABM campaigns and intent signals
- Lead pipeline reviews and address engagement gaps
- Ensure marketing insights translate into sales conversations
- You understand how outbound fits into an integrated ABM ecosystem and how to empower BDRs with the right data and context
Our take
In a similar way to how Slack enables communication and task management in computer-based jobs, YOOBIC’s platform is tailored towards the front-line, deskless workforce. Beyond communication through its news feed and chat features, it also caters to HR and mobile-driven training, as well as task and inventory management.
YOOBIC is one of a number of startups targeting this underserved space, which accounts for around 80% of the global workforce. Though there’s plenty of competition from the likes of Crew and ServiceMax, YOOBIC has grown to operate in almost one hundred countries for some of the world’s biggest brands, including Puma, Boots, Mazda, Domino’s, Vans, and Peloton.
With good funding at its back, YOOBIC's intention is to continue its rapid international expansion while adding more industry-specific features to its product stack. Its solutions are held in high regard, having won numerous awards in the past, with the company's most recent accolade being its ranking as the 20th fastest-growing UK tech company by the 2023 E2E Tech 100 list.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jul 2021
$50m
SERIES C
Jun 2018
$25m
SERIES B
Total funding: $80.3m
Company benefits
- A dynamic environment
- A team of seasoned pro’s
- Continuous growth and learning
- An open feedback culture
- Lots of room for your own initiatives and ideas
- Transparency on results and strategy
- 'Open door' policy with our leadership team
- Team spirit and dedication
- Recognition and rewards for hard work
- Personalised healthcare and well-being resources
- Mental health support
- Online workouts
- Flexible working environment (role dependant)
Company HQ
Midtown South, New York, NY
Leadership
Fabrice Haiat
(Co-Founder & CEO)Prior to co-founding YOOBIC in 2013, they spent 13 years as CEO of real estate eco-performance company Vizelia (acquired by Schneider Electric in 2011). Joined Schneider post-acquisition for a two year spell as VP of Global Sales, then Director of Energy Management Services.
Avi Haiat
(Co-Founder & Co-Founder)Co-founded and was CTO of Vizelia alongside Fabrice Haiat, before spending two years heading up R&D at Schneider Electric after the company's acquisition.
Gilles Haiat
(Head of Research)Served as Head of Research alongside brothers Avi and Fabrice at Vizelia until Schneider Electric bought the company in 2011, then joined Schneideras a Software Architect before co-founding YOOBIC.
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