Marketing Executive, Warner Bros Discovery
Office located in Saffron Hill, London
Entertainment company
Be an early applicant
Entertainment company
1001+ employees
Be an early applicant
Office located in Saffron Hill, London
1001+ employees
Company mission
To take the world’s greatest possibilities and make them a reality - creating impact, inspiring imagination, and building connections.
Role
Who you are
- A passion for film and TV content. A Film Studies or English degree an advantage
- Strong attention to detail to ensure that deliverables are of the highest standard, with content that is proofread and free of errors
- Medium level of design skills with experience in creating social posts, brochures, and other collateral using Canva, PowerPoint, InDesign, Illustrator, and Photoshop. A large part of the role requires visual content creation. Design experience is essential. Experience in Adobe Premiere Pro software and other video editors is a plus
- Copywriting skills necessary for social media posts, newsletters, and other sales/marketing collateral
- Website experience using CMS (WordPress an advantage)
- Computer literacy, proficient in MS Word, Excel, Outlook, and PowerPoint (essential)
- Ability to learn new marketing tools as required by the business
- Flexibility, with the ability to manage varying tasks and different deadlines simultaneously in a rapidly changing, fast-paced environment
- A keen interest in and understanding of marketing
- Strong written and communication skills. Professional and presentable; able to speak confidently to customers and partners both in person, via telephone, and through email
- Effective interpersonal skills, a strong team player, with the ability to work with people at different levels within and outside the organisation
- Good time-management skills, with the ability to deal with a number of projects simultaneously without missing deadlines
What the job involves
- The Filmbankmedia Marketing Team comprises the Marketing Director and two Senior Marketing Managers
- It oversees all the Marketing for the company including:
- The development and implementation of marketing strategies and plans to license the studios’ content, as well as selling Filmbankmedia’s technology products and services
- Providing marketing expertise and support to Sales Teams across all sectors and regions
- Working closely with clients across all sectors on the deployment of their marketing campaigns
- The Marketing Executive role provides essential support to the Senior Marketing Managers by assisting in the execution of a variety of Marketing activities across multiple sectors and regions
- This role focuses on carrying out specific delegated tasks in content creation, campaign execution, event support, and administrative duties, ensuring high-quality deliverables while working collaboratively with the broader Marketing Team
- Assist with creating and sending newsletters: under the supervision of the Senior Marketing Managers, create newsletters’ content for several market sectors and regions including copywriting, gathering film/TV show imagery and graphics, and managing translation with the agency
- Approx. 3 to 4 newsletters per month
- Provide support with new website launch and current site maintenance: the Marketing Team is preparing to launch a new website, alongside managing 13 existing international microsites
- The Marketing Executive will provide important support by inputting content to the new CMS, assisting with formatting, finalising the Style Guide, and performing any additional tasks required to ensure a smooth and successful launch
- Ongoing responsibilities will include refreshing current sites by updating hero banners, film carousels, and any other content updates as directed by the Senior Marketing Manager
- Digital TV brochures refresh/creation: assist with creating and maintaining several sales content brochures hosted on Canva
- Work with the Sales Team to ensure requirements are met, liaise with studios to gather TV show/film assets, and create new or update existing brochures
- Social media: with the Senior Marketing Managers’ supervision, update the social media content calendar and draft and prepare social posts to promote content releases, promotions, partnerships, events, products, case studies, and any other marketing/sales initiatives in line with the approved content calendar
- Sales support: support the Marketing Director and Senior Marketing Manager in the implementation of lead generation campaigns including the creation of organic & paid social content, and sales collateral (presentations, promo videos, one-sheets etc)
- Events: provide event support under the supervision of the Senior Marketing Managers including creating print & digital collateral, gathering, and shipping material, setting up and packing down stands or booths as needed, and occasionally assisting at events
- Clients’ requests and campaigns: assist in gathering and delivering any film material requested by the clients
- Liaise with the studios/rights holders to obtain any film/TV show assets needed for collateral/website
- Update mailing lists
- Perform data entry for reporting and performance analysis
Salary benchmarks
Our take
Warner Bros Discovery (WBD) is an entertainment company formed from the 2022 merger of Warner Bros and Discovery. It is a leader in the creation, production, distribution, licensing, and marketing of content, with Warner Bros alone boasting a huge library – more than 100,000 hours of programming – before the companies were joined. WBD’s portfolio includes Discovery Channel, Warner Bros. Entertainment, Discovery+, HBO Max, and franchises like “Batman” and “Harry Potter”.
Both of the company’s previous businesses have operated throughout the digitisation of the media space. David Zaslav, CEO of WBD, headed Discovery during its expansion into digital media, to make it a “content company” over a “cable company”. The recent focus for Warner Bros has been on next-gen distribution efforts, expanding the availability of its content across platforms and devices to reach the modern viewer. The new company has plans to migrate to one tech stack, which will require extensive retooling, as well as exploring cost-saving automation opportunities for its operations.
Since the merger, the new giant that is Warner Bros Discovery has had a shaky start, forcing the company to wind down operations and cut back on content, which included the very public scrapping of the “Batgirl” movie. However, it now seems the company may have been ahead of the curve, as a wider trend of cutbacks has been seen from peers in the space. This early move, combined with a hyper-focus on cash generation, seeks to establish WBD as an outperformer in an industry on the downturn.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company values
- Act as One Team: Trust each other, succeed together, and growth together
- Create What's Next: Be curious, innovate, and focus on the future
- Empower Storytelling: Put creators, consumers and partners at the center, and share extraordinary stories
- Champion Inclusion: Empower others, have courage, and pursue equity
- Dream It & Own It: Advocate the mission, ove with speed, and drive results
Company HQ
Midtown Manhattan, New York, NY
Articles
Leadership
David Zaslav
(CEO, not founder)Spent 17 years at NBCUniversal including as President of NBC Cable LLC and NBC Media LLC.
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