Senior Marketing Manager, CloserStill Media
Tech Show London [6-months Maternity Cover]
+ Bonus
Exhibition firm
Be an early applicant
Exhibition firm
501-1000 employees
Be an early applicant
+ Bonus
501-1000 employees
Company mission
To launch or acquire and then run the best events in any market we operate in, to work sectors and geographies we are proud to do business in, and to operate with integrity.
Role
Who you are
- Great writing skills. You will mainly be working on technology events so you should be confident in writing copy
- Ability to produce creative and well thought out marketing plans
- Ability to manage multiple projects and deliver on time
- Strong IT skills and systems management (e.g. experience working with CRM and CMS platforms, databases, email marketing and marketing automation software)
- Knowledge of data protection regulations and experience of ensuring compliance in relation to email marketing / data sharing with third parties
- Able to identify search words / key terms to be used in data segmentations based on industry knowledge
- Experienced in devising and implementing digital marketing strategies and campaigns
- Solid knowledge and experience utilising digital marketing tools (e.g., Google Analytics, Google Ads)
- Flexibility to accommodate extended working hours as needed around key show times
What the job involves
- CloserStill is a dynamic, fast growing company that owns some of the UK’s & Europe’s most successful trade shows
- All our events have significant growth both in sales and delegate attendance and this is no accident
- We have a team of the most dedicated and talented people in the industry, and award-winning marketers
- The purpose of this role is to help produce and deliver the marketing strategy promoting our events to delegates and exhibitors
- You will be working across the marketing mix, to promote our largest technology tradeshow, taking place in the UK
- Work with the Marketing Manager, Group Marketing Manager, Head of Marketing and Portfolio Director, plus the wider team, to develop and implement marketing strategy, positioning, key messages, and product strategy
- Execute the marketing campaign(s) and report on effectiveness and results ensuring all elements achieve required performance criteria
- Work with the sales team to create sales campaigns, focused on both new client growth and increased client retention. This includes messaging to drive revenue across all products such as digital, sponsorships, and future revenue opportunities
- Develop strategic audience development plans and ensure marketing communications accurately reflect event positioning and key messaging. Be the lead in messaging and writing regarding our outbound reach to our customers. Good communication and writing skills are imperative
- Collaborate with partners to develop marketing campaigns, lead generation strategies and compelling materials for all revenue streams across live and digital products
- Ensure all relevant stakeholders had have reviewed external marketing materials before sign off, including Content Leads to ensure editorial consistency of documents across show brands
- Regularly review marketing plan, response rates/KPI’s, attendee demographics, and industry best practices to ensure marketing efforts are effective and successful, making recommendations and adjustments as appropriate
- Strategise, manage, and optimise paid media campaigns across various platforms to drive sales inquiries and foster audience interest, ensuring alignment with the show's strategic goals and brand identity
- Collaborate with an external PR agency to maximise brand exposure and amplify our presence across broadcast and industry media, while ensuring our messaging is coherent and impactful
- Oversee and execute community building and social media strategies that drive engagement, interaction, brand affinity and could improve the audience experience
- Database management, list management, and development with the support of business intelligence and data teams
- Provide accurate and timely reporting of key marketing statistics and forecasts
- Manage marketing budgets, purchase orders, and liaise with Finance on reporting requirements
- Manage all planning and execution of registration process for visitors
- Responsible for the delivery of all delegate, visitor, and attendee revenue generation, plus development of attendee/delegate pricing strategies and reporting
Salary benchmarks
Our take
Although communication within businesses and industries can be achieved remotely, events pose an opportunity for heightened engagement and networking opportunities. However, to unlock these benefits to the fullest, events must be executed to the highest professional standards, which can be difficult to achieve independently.
CloserStill Media runs events for a range of industries in Europe and the US, ranging from healthcare to HR, to bring professionals together and enable successful business interactions. The company handles all aspects of event management, from securing relevant audiences to training staff and teams to industry standards.
CloserStill Media has displayed substantial growth and made several acquisitions towards expanding the scope of the events it operates, including US eCommerce conference managers CommerceNext. Its portfolio includes some of the fastest-growing events, including Tech Show London, and the company has received an impressive number of awards for its exhibitions.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Hammersmith, London, UK
Leadership
Gareth Bowhill
(CEO)Joined CloserStill in 2019 and was made CEO in 2020. Previously, they spent 10 years working in the Sports Marketing and Advertising industry at Chime Communications.
Matthew Butler
(Group Managing Director)Having worked at CloserStill for over 10 years, they were made Group Managing Director in 2018. Alongside this, they are a Board Member at the Association of Event Organisers. Previously a Group Event Director at William Reed Business Media and an Advertisement Manager at Reed Business Information.
Suzanne King
(COO)They have over 30 years of experience in the exhibitions and events industry, having begun their career at Earls Court and Olympia Group, eventually becoming the Group Finance Director. They also spent time at Reed Exhibitions as UKL Finance Director and ITE Group as Director of Corporate Development, before joining CloserStill in 2017.
Alexia Maycock
(CMO)They have been part of the CloserStill team from the very beginning, joining the team in 2009 as a Marketing Consultant. They also have experience as an Events Director at B2B M<arketing, as a Group Marketing Manager at United Business Media and Primavera Systems, and as a Marketing Manager at Reed Exhibitions.
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