Senior Regional Marketing Lead, Deepki
$185-205k
Some travel required
3 days a week in office
Sustainability intelligence for real estate
Be an early applicant
Sustainability intelligence for real estate
201-500 employees
Be an early applicant
$185-205k
Some travel required
3 days a week in office
201-500 employees
Company mission
To support real estate players in their transition towards net zero.
Role
Who you are
- 6+ years of B2B Marketing experience, with a proven track record of scaling demand in regional roles, ideally within SaaS or high-growth tech environments
- Experience with complex, multi-stakeholder enterprise sales cycles
- ABM Mastery: Deep, hands-on experience building successful ABM programs that have directly influenced enterprise pipeline and revenue
- Creative Problem Solver: Not just "doing marketing," but innovating the marketing mix. You know how to take complex, multi-stakeholder enterprise cycles and simplify them into compelling, creative narratives
- AI-Integrated Marketing Ecosystems: Go beyond basic AI usage; you architect AI-integrated marketing ecosystems to scale personalization, automate operational workflows, and optimize resource allocation, while maintaining event planning mastery and navigating local institutional partnerships
- Collaborative Influence: Exceptional ability to build relationships across both regional teams (Sales, Delivery) and global corporate functions (Marketing & Communications, Product) . You are a cross-functional glue who can manage multiple stakeholders, bring teams together and respect corporate governance
- AI-first, Data-Driven, Performance Mindset: Hands-on experience with AI/Salesforce/HubSpot and an analytical approach to attribution and performance reporting. You don't just track metrics; you optimize for business impact and ROI
- Passion for the Mission: Genuine excitement about real estate decarbonization and the role technology plays in the transition to net-zero. Experience in real estate is a strong plus
- Willingness to travel within North America to support events and partner activities
What the job involves
- We are looking for a high-impact, creative, AI-savvy Marketing Leader to own our North America marketing engine
- You will act as the primary voice of our brand in the region, bridging global strategy with innovative local execution
- This is a unique opportunity for an ambitious marketer to design the future of Deepki’s footprint, bringing together digital precision, event planning mastery, and a true growth mindset
- This role is central to our transition into an AI-powered marketing function, utilizing AI-driven insights to sharpen market impact and ensure precision across the region
- Own the regional strategy: Act as the primary architect for Deepki’s North America marketing engine, translating global initiatives into a cohesive AI-enabled regional marketing plan that drives pipeline and revenue
- Market Positioning: Serve as the guardian of Deepki’s reputation in North America. You will localize global strategy, ensuring our value proposition—from sustainability compliance to broad asset performance—resonates with modern real estate and financial stakeholders
- Local Thought Leadership & Brand Amplification: Partner closely with the global Brand Communication team to identify, secure, and leverage high-profile local speaking opportunities, positioning Deepki’s regional experts as the definitive voices on real estate decarbonization
- Voice of the North America Market: Be the voice of the North America market, sharing critical insights with global marketing, delivery, sales, and product teams to shape our regional roadmap
- Cross-Functional Leadership: Act as the creative bridge across the organization. You will collaborate seamlessly with Sales, ADR and Delivery teams, fostering a "one-team" culture that turns cross-functional insights into market-winning collaboration
- Strategic Sales Partnership: Partner intimately with North America Sales leadership to define territory plans, align on account segments, and enterprise buyer personas, ensuring marketing and sales are perfectly synced
- Orchestrate High-Impact ABM: Pioneer our 1:1 and 1:few Account-Based Marketing programs. You will be the architect of high-value AI-enabled experiences that penetrate our top strategic and enterprise accounts, driving both pipeline velocity and deep-rooted customer relationships
- Innovative Campaigns: Bring innovation to the marketing mix by using AI to design and deliver integrated, multi-channel campaigns that elevate our brand and capture market interest. You will blend digital execution with high-touch events, identifying, negotiating, and maximising high-ROI event and industry sponsorships
- AI-Driven Intelligence & Operations: Leverage AI-enabled tools to monitor market dynamics, competitive intelligence, and predictive account behavior, translating these insights into proactive, targeted marketing strategies while automating manual processes
- Partnerships & Co-Marketing Engine: Collaborate with our channel partners, alliance networks and local institutional bodies to design and execute high-impact joint initiatives, including webinars, executive events, and co-led ABM plays
- Thought Leadership Localization: Collaborate with Global Brand and Content teams to adapt global assets into high-relevance content tailored specifically for the North America regulatory and market landscape
- Customer Lifecycle Strategy: Build a comprehensive lifecycle program that supports the customer journey post-acquisition, including driving expansion and cultivating customer advocacy to turn satisfied customers into long-term strategic partners and industry champions
- ROI-Driven Growth: Operate with an AI-empowered, outcome-oriented growth mindset. You will shift from vanity metrics to an ROI-driven operating rigor, ensuring every campaign and program directly contributes to sales pipeline, revenue, and market reputation
Application process
- Recruiter interview - 45'
- Interview with a VP with the Marketing Department - 45'
- Panel interview with 3 people from Sales, Delivery & Marketing - 1h
- Final interview with the CMO, including a business case - 45'
Our take
The French-based data intelligence platform, Deepki, allows clients to collect and analyse Environmental, Social and Governance data. It also helps them to actually use this data and insights to guide them towards reaching net zero carbon emissions.
The real estate sector is responsible for approximately 40% of the Earth’s carbon emissions; hence Deepki’s market space is both appealing for brands and urgent for the planet. The company stands out for combining its SaaS platform with in-depth real estate expertise to support clients from data collection through to strategy and implementation.
The company has seen good funding in the past which it has invested in widening its impact to support more asset owners. Part of this has been accelerated international deployment, which has seen Deepki cultivate a presence in over 60 countries. Most recently, the company acquired real estate energy management solutions provider, Sobre Engerie, further strengthening its expertise in building performance optimisation and deepening its footprint in the European market,.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
75% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2022
$172m
SERIES C
Jun 2019
$9.2m
EARLY VC
Total funding: $183.6m
Company HQ
Folie-Méricourt, Paris, France
Leadership
Vincent Bryant
(Co-Founder & CEO)Previously served as Director for Cap Digital, Energy Efficiency Director for Cofely Ineo, Cofely Endel and GDF SUEZ Energy Services, and as Utilities Business Manager for M&C Energy Group.
Prior to joining Deepki in 2016, Jean-Philippe was a Lead Developer and Agile Coach at target2Sell. He also spent 6 years at Orange Business Services at an Agile IT Engineer.
Frédéric Chabrol
(CFO)Prior to joining Deepki in 2022, Frédéric was a VP of Finance and a Group Finance Director at Swile. He also worked in Financial Managerial roles at Digit RE Group, Mazars, and EXCO PARIS ACE.
Emmanuelle Nello
(CPO)Prior to joining Deepki in 2023, Emmanuelle was CPO at Excelya, VP of Peoplee, EMEA at Ivalua and Global HR Director at InfoVista.
Phill Oliver
(CCO)Prior to joining Deepki in 2022, Phill was a Chief Business Development Officer at Excell Group. He also spent 4 years at FluidOne as a Sales and Marketing Director.
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