Senior Email & Lifecycle Marketing Manager, Away
$125-132k
+ Equity
2 days a week in office (Soho, NY)
Luggage for the modern traveller
Job no longer available
Luggage for the modern traveller
501-1000 employees
Job no longer available
$125-132k
+ Equity
2 days a week in office (Soho, NY)
501-1000 employees
Company mission
To transform travel through products and stories that inspire people to get away more.
Role
Who you are
- You have a minimum of 5 years of professional Email Marketing experience in a data-driven, high-growth environment; experience in SMS and/or Loyalty Marketing strongly preferred, but not required
- You’re proficient in Email Marketing platforms and tools, such as SendGrid, Klaviyo, Iterable, or Braze
- You have a strong understanding of HTML/CSS and responsive email design
- You have experience managing and optimizing content and calendar strategy, balancing a keen eye for creative with data-driven performance optimizations
- You have exceptional analytical and data-driven problem-solving skills, with a strong understanding of CRM data & reporting structures, including Web Analytics tools (e.g. GA, Amplitude), Dashboarding platforms (e.g. Looker, Tableau), and Excel
- You have a high level of initiative, self-direction, and attention to detail
- You’re a strong collaborator, with experience working cross-functionally across both technical and creative teams
- Team player with a “no task is too small” attitude
- Enjoys working in a fast-paced and ever-changing environment
- Passionate about transforming travel (but that’s a given!)
What the job involves
- The Senior Manager, Email & Lifecycle Marketing reports to the Director of Retention & Engagement Marketing
- Own and manage our Email Marketing & SMS program, driving program strategy, execution, and performance to successfully engage and retain Away customers
- Own the Email & SMS calendar, ensuring we have the optimal portfolio of content, templates, and campaigns to keep our customers engaged across the funnel—from list growth and onboarding, through loyalty and re-engagement
- Identify, size, and pursue new opportunities for channel growth and optimization across customer segments and in support of broader Away strategic pillars
- Develop a strategic test-and-learn roadmap and set clear channel goals to drive efficient growth, balancing long-term initiatives with near-term needs
- Execute channel analysis and process work with a sharp attention to detail and operational excellence, building scalable processes and driving innovation from internal platforms and tools to cross-functional communications and workflows
- Optimize our Email & SMS segmentation and targeting strategies to improve customer engagement and retention, with the goal of developing personalized relationships while also growing and maximizing the value of our customer file
- Partner closely with cross-functional teams, including Creative, Brand, Data, Digital Product, and Engineering to plan, execute, and measure campaigns, and contribute to our efforts to improve the overall customer experience
- Develop a high-performing team by mentoring, motivating, and supporting them in their learning and development
- Serve as the in-house Email & SMS expert, building up organizational competences by staying ahead of platform changes, consumer trends, and best practices, and identifying new opportunities to grow each channel
- Support the development of Away’s customer retention & engagement strategy by providing input into channel strategy, measurement, and MarTech roadmap, including future-thinking opportunities and testing
Our take
Away took on a market that was being ignored by everyone else - luggage - and it's had great success bringing innovation to a product that has been unchanged for decades. With simple touches like adding a mobile charging pack inside the suitcase, it has given luggage a huge overhaul. Over the years, Away has demonstrated resilience and adaptability, navigating industry challenges while continuing to evolve it product offering and customer experience.
With this in mind, the company has focused on strengthening its foundations, from refining its core collection to investing in team culture and expanding its retail footprint. Strategic partnerships with leading travel brands, including United Airlines, have further reinforced its relevance in the travel space, positioning Away as a design-led company continuing to grow alongside today's travellers.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jun 2020
$35m
LATE VC
May 2019
$100m
SERIES D
Total funding: $216m
Company benefits
- Equity & ownership: Be a part of our future through equity options, sharing in the upside of our business
- Paid time off: Find balance through our paid time off programs, including vacation and wellness time
- Health insurance: Take care of yourself and your family through our health insurance offerings
- Get Away in style: Build your travel uniform through discount codes, product stipends, and giveaways
Company HQ
SoHo, New York, NY
Leadership
Jessica Schinazi
(CEO)Jessica joined Away in 2024 as a President, moving into the role of CEO and Board Member in 2025. Prior to this, she spent 3 years at Dyson as an SVP of Business Development and Transformation (Americas) and as a President (Americas).
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