Senior Marketing Manager, Later
Paid Advertising
$120-145k
3 days a week in office
Social media marketing scheduling platform
Be an early applicant
Social media marketing scheduling platform
1001+ employees
Be an early applicant
$120-145k
3 days a week in office
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- Bachelor’s degree in Marketing, Business, or related field (preferred)
- 6+ years in paid media roles, serving as the primary implementor and strategist in SaaS, B2B, or B2C tech contexts
- Proven success driving pipeline and revenue through multi-channel paid campaigns
- Deep technical expertise in Google Ads and Meta, with strong experience across LinkedIn, TikTok, and display/ABM platforms
- Advanced proficiency in data tools such as GA4, Salesforce, Mode, Supermetrics, Amplitude, with ability to manipulate and analyze large datasets
- Demonstrated success managing 7-figure ad budgets efficiently
- High standards for creative quality, user experience, and precision targeting
- Strong understanding of web UX and how it ties into campaign performance
- Track record of meeting aggressive growth targets in fast-paced environments
- Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear
- Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights
- Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement
- Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high
- Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth
- Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity
What the job involves
- We’re seeking a high-energy, results-oriented Senior Marketing Manager (Paid Advertising) to lead and optimize Later’s paid media programs across search, social, and display
- You’ll be the primary driver of omnichannel paid campaigns that generate signups, leads, and revenue across both our SaaS platform and services business
- In this critical role, you’ll own campaign builds, testing frameworks, daily optimizations, and reporting—ensuring every dollar spent translates into measurable pipeline and growth
- Partnering closely with our VP of Demand Generation, you’ll combine technical expertise with strategic vision to scale paid media into a high-performing engine for Later
- Strategy
- Develop and own Later’s full-funnel paid media strategy across B2B enterprise, SMB/mid-market, and B2C creator audiences
- Align campaigns with audience insights, ensuring messaging, targeting, and creative maximize conversions
- Partner with leadership to set and achieve ambitious monthly lead targets and quarterly OKRs
- Technical/ Execution
- Lead execution across paid channels including:
- Search: Google Ads (PMax, DemandGen, Search)
- Social: Facebook, Instagram, TikTok, YouTube, LinkedIn
- Display/Programmatic: StackAdapt, RollWorks, or similar DSPs
- Manage large budgets (7-figure annual spend) with a focus on efficiency and ROI
- Build, launch, and optimize campaigns with rigorous QA and performance tracking
- Collaborate with Creative, Web, and Brand teams on ad assets, landing pages, and remarketing strategies
- Apply structured testing and experimentation to continuously improve engagement and conversion rates
- Translate performance data into actionable insights, delivering concise updates to team and executives
- Team / Collaboration
- Partner with Sales, Revenue Operations, and Product Marketing to ensure leads generated are high-quality
- Collaborate with Data teams to ensure seamless tracking, attribution, and reporting
- Act as the cross-functional lead for paid media, aligning execution with broader GTM and demand generation priorities
- Report frequently to the VP of Demand Generation on progress, blockers, and next steps
- Leadership
- Serve as Later’s lead expert for paid media, setting a high bar for execution and results
- Mentor team members and support peers in elevating paid media knowledge
- Demonstrate Later’s values daily, acting as a visible driver of growth and excellence
- Research/Best Practices
- Conduct competitive research to benchmark and innovate on campaign tactics
- Stay ahead of industry trends, emerging platforms, and evolving paid media strategies
- Share insights and evangelize paid media best practices across the marketing organization
- What success looks like:
- Success in this role means that Later’s paid media channels are consistently driving measurable business impact—delivering high-quality SaaS trials and enterprise leads at efficient acquisition costs. Campaigns are well-structured, performance-focused, and fully instrumented with clear reporting that ties spend to growth outcomes
- You’re recognized for building bold, creative campaigns that resonate across Later’s diverse audiences (from enterprise B2B to creators), while continuously testing and optimizing messaging, targeting, and formats. Paid media is a reliable, scalable growth engine that operates seamlessly alongside SEO, lifecycle, and demand generation initiatives
- As Senior Marketing Manager - Paid Advertising, you are viewed as both a hands-on expert and a strategic partner—someone who brings sharp technical execution, innovative ideas, and data-driven insights that shape Later’s broader growth strategy
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company HQ
Chinatown, Vancouver, BC
Leadership
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
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