Senior Lifecycle Marketing Manager, Figure
$104-130k
+ 25% annual bonus target, paid quarterly + RSUs
More information about location
Blockchain-powered digital lender
Open for applications
Blockchain-powered digital lender
501-1000 employees
Open for applications
$104-130k
+ 25% annual bonus target, paid quarterly + RSUs
More information about location
501-1000 employees
Company mission
To transform financial services through blockchain, bringing speed, efficiency and savings to both consumers and institutions.
Role
Who you are
- 4+ years of experience in email marketing, SMS, and/or marketing automation broadly
- Expert with Braze, or other marketing automation tool and strong understanding of HTML and/or Liquid code
- Experience with VoIP platforms like NiCE or RingCentral. Experience working with voice and text AI tools like Regal, Decagon, Sierra, and others are a big plus
- Understanding of advanced segmentation, databases, and logic
- Proven experience managing A/B tests and optimizing email campaigns with tangible growth and revenue results
- Experience in Financial Services and Fintech is a plus
- Excellent project management skills with the ability to prioritize tasks and meet deadlines
- Strong communication and collaboration to work effectively with cross-functional teams
What the job involves
- As a Senior Lifecycle Marketing Manager at Figure, you will architect and execute end-to-end strategies that engage customers throughout their journey—fueling product adoption, retention, and cross-sell across HELOC and DSCR offerings
- Leveraging AI-driven programs such as voice, voicemail, and SMS, you’ll ensure every touchpoint is personalized and seamlessly integrated into existing lifecycle email triggers and nurture flows
- This role demands a deep understanding of customer behavior across crypto and mortgage products, and the ability to transform that insight into campaigns that move the needle on funnel conversion and revenue growth
- In this cross-functional role, you’ll collaborate closely with Product, Compliance, Design, Engineering, and external partners to drive growth across multiple initiatives
- You’ll thrive in a fast-paced environment, iterating on content and sequences to improve engagement and conversion
- With strong analytical skills and the ability to communicate technical needs clearly, you’ll help shape a scalable lifecycle marketing engine that delivers measurable business impact
- Build and maintain data-driven lifecycle marketing strategies to drive revenue growth, product engagement, and cross-sell as needed
- Drive funnel conversion metrics across Figure’s HELOC and DSCR products through AI voice, voicemail and text programs and tools. These AI programs must also intersect seamlessly with our many lifecycle email nurture sequences and triggers that already exist
- Build a deep understanding of our customer journeys and value propositions across all of Figure’s mortgage and crypto products
- Work and communicate clearly with cross-functional teams (Compliance, Marketing, Product, Design, Engineering, and external partners) and manage multiple lifecycle programs and initiatives to drive funnel conversion, user engagement and product adoption across Figure’s product ecosystem
- Maintain operational excellence and clear/concise naming conventions and documentation for reporting purposes
- Understand technical concepts enough to communicate requirements to technical teams
- Test and iterate on existing sequences to improve progression, conversion, and ultimately grow revenue
- Proofread and ensure content meets brand and compliance guidelines when delivering assets, in a smooth and timely manner. Ensure that all deliverables meet brand guidelines and quality standards
- Excel in a fast-paced environment and be comfortable meeting tight deadlines
- Demonstrate strong analytical skills with the ability to pivot based on data and optimize towards KPIs
Our take
Figure is the largest non-bank provider of home equity lines of credit, disrupting the lending industry with its blockchain platform, Provenance. The platform works as a registry, ledger, and exchange; handling loans, mortgaging, private credit and private investment.
The company is one of few that offers users the option to leverage their cryptocurrency assets to get loans or mortgages. Betting heavily on the cryptocurrency market has presented both its ups and downs for Figure, but a successful IPO in 2025 suggests its position nowadays is steady.
As digital assets continue to gain mainstream acceptance, there should be ample opportunity for Figure to expand its reach in the future. The company's IPO was supported by Goldman Sachs, Jefferies and BofA Securities, and raised an impressive $787.5 million.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-15% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2021
$200m
SERIES D
Dec 2019
$103m
SERIES C
Total funding: $418m
Company benefits
- 100% of premium costs for employees and dependents for medical, dental, and vision insurance
- Reimbursement for approved continuing education (eligible employees)
- 10 company-wide holidays plus one personal holiday
- Generous Flexible Time Away (FTA), Paid Time Off (PTO), and paid parental leave
- Bonus plan (eligible employees)
- Option to purchase a set number of shares of Figure's common stock (eligible employees)
Company HQ
Civic Center, New York, NY
Leadership
Mike Cagney
(Executive Chair & Co-founder)After Master's at Stanford, Mike spent almost 6 years as Chairman of ReFlow Services and co-founding Social Finance in 2011. He used this experience to co-found Figure in January 2018, serving since as CEO.
June Ou
(President & Co-founder)Having studied at Stanford and founded CCO Solutions, June spent 5 years at Social Finance with Mike, rising to VP of Product Management. She left this position in October 2017 to co-found Figure the following January.
Board Member at Cherry and Brex, at the latter of which they previously served as CFO/CBO and then COO. Was also CRO at SoFi.
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