CRM & Email Marketing Manager, Two Circles
$70-95k
Data-driven sports marketing
Be an early applicant
Data-driven sports marketing
501-1000 employees
Be an early applicant
$70-95k
501-1000 employees
Company mission
To use data to grow the value of sports.
Role
Who you are
- 3+ years of experience in CRM and email marketing (preferably with experience in major events, sports properties, or ticketed events)
- Strong knowledge of email marketing best practices, including segmentation, personalization, and automation
- Proficiency in CRM and email software platforms, such as Salesforce Marketing Cloud
- Analytical mindset with the ability to analyze campaign data and derive actionable insights
- Strong project management skills and ability to work effectively with multiple stakeholders; experience with tools such as Asana or Jira would be useful
- Experience working with creative and digital media teams
- Highly organized with strong attention to detail and ability to manage multiple projects simultaneously
- Exceptional communication and interpersonal skills for effective stakeholder engagement
- Must be available to work occasional evenings and weekends to support activation events
- Preferred, but not required: Bilingual in English and Spanish
- Must have a valid US driving license
- Must be willing to work on client site up to 4 days per week (Downtown LA)
What the job involves
- We are seeking a strategic and results-driven CRM & Email Marketing Manager to design and oversee a CRM strategy and manage email campaign delivery for a key Two Circles client based in Los Angeles
- This client is delivering one of the most exciting, major sports events on the planet, and this role will operate as part of a team working solely on this program.
- This role requires a candidate with proven CRM and email marketing experience that is a strong communicator and willing to work across functional areas to deliver an audience segmentation vision and email campaign plan that will ensure support client objectives mainly focused on event ticket sales. Spanish language would be useful, but not essential
- Audience segmentation: Develop and implement CRM and audience segmentation strategies to get under the skin of a large and growing database of fans wishing to attend a once in a lifetime event
- Propensity Targeting: Identify higher propensity audiences from a fan database and work with Digital Engagement and CRM teams to create targeted campaigns to maximize fan lifetime value
- End to end Email: Plan, create, and support the execution of email marketing campaigns, including campaign brief development, content creation, and email deployment
- Collaborative Working: Collaborate with internal creative and digital marketing teams to develop compelling campaigns including creative storytelling, visuals, and campaign assets
- Campaign Personalization: Segment customer profiles and create targeted email campaigns to maximize personalization and relevance
- Email Best Practice: Monitor and maintain email deliverability and reputation and follow industry best practices for email marketing
- Project Management: Project management of end to end email campaign from inception through delivery and reporting
- Insights & Analysis: Leverage data insights and analytics to optimize campaign performance and audience engagement
- Storytelling: Use those insights to create a narrative and leverage storytelling abilities to turn those data insights around audience growth, CRM segmentation and email performance
- Activations: Support the successful delivery of event activations at sporting and cultural events in Los Angeles
- Ad Hoc Support: General willingness to learn and support the Ticket Marketing team in ad hoc marketing campaigns and activations
Our take
Two Circles is a digital sports marketing agency that develops and executes marketing strategies for sports-based companies, supplying the means to maximise sponsorship rights fees, increase commercial performance, engage the right audiences, and use data to inform future strategy.
As well as delivering front-running marketing tech and services for the sports industry, the company also dedicates itself to improving diversity and inclusion in sports, including its "Diversity in Sports" mentoring program that aims to accelerate the growth of under-represented talent across the industry.
Two Circles works with more than 300 sports rights holders, including the likes of the NFL, UEFA, F1, and the ICC, as well as $1bn in sponsorship revenues. A series of acquisitions has contributed to the expansion of the business - for example, that of Australia-based digital specialist Codeware, which came alongside the opening of a Melbourne office, has enabled it to grow its presence in the Oceania region and bolster its tech offering.
Freddie
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (1 round)
Sep 2024
$317.5m
GROWTH EQUITY VC
Total funding: $317.5m
Company benefits
- Renowned Team Days often throughout the year
- Discretionary Bonus based on company performance
- Performance Reviews every 6 months with discretionary salary increases
- Tickets to sporting events
- Lunch once a week, breakfast and continuous supply of snacks
- Private healthcare schemes
- Cycle to work scheme
- Learning and Development opportunities, including certification in certain areas
Company HQ
Holborn, London, UK
Leadership
Gareth Balch
(Co-Founder & CEO)Previously worked in Commercial Strategy at Manchester City Football Club. Also a Former Director at Goodform.
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