Hubspot ABM Lead, FeedbackFruits
3 days a week in office
Teaching and learning tools for higher education institutions
Job no longer available
Teaching and learning tools for higher education institutions
21-100 employees
Job no longer available
3 days a week in office
21-100 employees
Company mission
To help foster a generation of critical and empathic thinkers.
Role
Who you are
- If you're excited to be at the heart of this transformation—directing strategy, implementing best practices, and making a real impact—this role is for you
- You’ve led successful ABM campaigns in the B2B SaaS space, and you’re ready for the challenge of building and scaling ABM from the ground up
- You thrive on personalization, collaboration, and relationship-building, and are excited to bring together marketing, sales, and partner teams to execute a cross-functional ABM strategy
- You’re passionate about data-driven marketing with a proven track record of targeting, nurturing, and converting high-value accounts
- You want to spearhead our ABM strategy, combining strategic leadership with hands-on execution
- 3+ years proven leadership in ABM, ideally within a B2B SaaS environment
- A proven track record of executing and scaling ABM programs and driving tangible revenue growth
- Strong experience with CRM systems and ABM tools to automate and personalize at scale (e.g., HubSpot, Terminus, or Demandbase)
- Experience with building ABM playbooks—you’ve done this before and know how to transition from traditional demand generation to ABM
- The ability to strategize at a high level while executing the details of each campaign, including account-specific messaging, channel distribution, and performance analysis
What the job involves
- As our Hubspot ABM lead, you’ll be leading the transformation of how we engage with our potential and existing partners
- More than just running campaigns, you’ll have the autonomy and ownership to shape and scale our ABM program, helping FeedbackFruits fully embrace ABM across the company
- You will work closely with the New Business and Partner Success teams to develop high-impact, personalized strategies that not only resonate with key partners but also drive our next phase of growth
- Reports to: Marketing Director
- Work alongside: Marketing, New Business, Partner Success Team
- Strategic leadership (30% of time spent)
- Lead the ABM strategy and build and scale our program using proven frameworks to identify, engage, and convert high-value accounts
- Align Marketing and New Business on target accounts, goals, key metrics (e.g., MQLs, demos booked, opportunities accepted), and responsibilities
- Scaling and personalizing, multi-channel campaigns targeting decision-makers, tracking performance at each stage (e.g., MQL to closed opportunities)
- Execution excellence (50% of time spent)
- Develop highly targeted, personalized campaigns that address the specific needs of high-value accounts through tailored emails, content, events, and webinars
- Build strong cross-functional relationships across marketing, new business, and partner success teams to ensure unified messaging and execution throughout the partner journey
- Track and report on ABM campaign performance monthly, quarterly, and annually, identifying key success factors and areas for improvement
- Performance mastery (20% of time spent)
- Optimize and adjust strategies in real-time using data insights for continuous growth
- Leverage CRM and ABM tools (HubSpot, Terminus, Demandbase) to track, automate, and optimize campaign performance
- Stay informed on market, partner, and industry trends to ensure ABM strategies are always evolving
Our take
FeedbackFruits, an Amsterdam-based EdTech scale-up, is dedicated to crafting collaborative learning experiences for students and simplifying teaching practices for educators globally. Its platform is designed to boost student engagement and enhance teacher efficiency.
At the heart of FeedbackFruits' mission lies the development of Team Based Learning, a tool seamlessly integrated into learning management systems (LMS). This innovative solution, born out of partnerships with Deakin University and IE Business School, digitises and expands collaborative learning across all course sizes and formats. From initiation to execution, instructors can leverage its diverse features, while students thrive in an environment that nurtures autonomy.
The introduction of Team Base Learning signifies a significant achievement for RFeedbackFrutis, furthering its commitment to advancing impactful teaching techniques worldwide. With adoption spanning 39 institutions, FeedbackFruits' influence on team-based learning is palpable, showcasing its dedication to fostering collaborative educational activities.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Learning Budget: Education must go on. We offer a yearly learning budget for full-time employees, and a 24h study leave
- Travel Compensation: Don’t live in Amsterdam and want to join the office? We offer a €110 monthly budget for that
- BYOD Compensation: Get €40 monthly for your personal electronic device (€1920 every 4 years)
- Free Lunches & Drinks: Daily lunch with the team and unlimited snacks & drinks
- Bike Subscription: We offer a monthly Swapfiets to all of our active fruiters
- Time Off & Volunteering Leave: Recharge and disconnect with our flexible vacation policy
- Life & Work Balance: Work from anywhere, at flexible times.
- Referral bonus: Receive a €500 bonus for every full-time position hired through referral
- Free Mental health Care: We provide free access to certified psychologists for any issues in your personal life or at work
- OpenUp Medical: Free access to certified doctors trained in lifestyle medicine, dieticians & preventative check ups
- Unique Culture: Be part of a team with a unique and diverse culture
- Pension Scheme: FeedbackFruits makes sure every employee has a pension scheme
- Free Access to Office Gym: Need a pre-office energizing warm-up? Use our office gym whenever you need it
- Birthday off: We make sure all our employees get the time to celebrate their birthday with their loved ones on with a weekday off
- Holiday Swapping: Our employees can swap 2 of their Dutch public holidays, to 2 public holidays that might better fit their personality, culture, or beliefs/religion
Company values
- Pedagogy Over Technology - We don't start with some piece of technology and then look for a solution after. We start by scouting the pedagogical landscape in search of what the next breakthrough will be and help those achieve the spread they deserve
- Thinking Over Memorisation - Education shouldn't just be the memorisation of facts. Today's fast-paced society demands that education shift gears to higher-order thinking. We all know this, but implementation is easier said than done. We design tools specifically to facilitate these skills, like collaboration and problem-solving
- Engagement Over Passivity - We believe that the key indication of educational success the measures of a student's voluntary engagement. That is why we are constantly trying to facilitate new ways for students to interact. Not just with the material, but also with their peers and teachers. Because learning works best when made collaborative
- Wisdom In The Information Age - From misinformation to rising polarisation. Events in the media and political landscape call on education to deliver the skills for a healthy democracy and society. We join in answering that call by developing the tools to help develop critical thinking
Company HQ
Westelijk Havengebied, Amsterdam, Netherlands
Articles
Leadership
Ewoud de Kok
(CEO)Graduated from the Delft University of Technology with an MSc in Sustainable Energy Technology.
Salary benchmarks
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Diversity, Equity & Inclusion at FeedbackFruits
Lydia Kronawetter (Chief of Staff)
- Our Belonging Employee Circle is an employee-led community focused on making FeedbackFruits a diverse, inclusive and equitable workplace. It is made up of employees from across the business who feel passionately about fostering a workplace where everyone feels safe to be their authentic selves. They plan quarterly actions, as well as partner with the People & Culture and management team on strategic projects.
- Each year, we survey our employees to gain a comprehensive understanding of our DE&I landscape. This helps us gauge employee sentiment about diversity and representation, equity in performance management, inclusion in company policies and culture, and sense of belonging, connection and psychological safety.
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