Brand Design Lead, Fireworks AI

$175-190k

+ Equity

CSS

HTML

Figma

Canva

Webflow

Senior and Expert level

New York

San Francisco Bay Area

More information about location

3+ days a week in office

Generative AI platform enabling rapid scaling for developers and businesses

Be an early applicant

Generative AI platform enabling rapid scaling for developers and businesses

101-200 employees

B2BArtificial IntelligenceSaaS

Be an early applicant

$175-190k

+ Equity

CSS

HTML

Figma

Canva

Webflow

Senior and Expert level

New York

San Francisco Bay Area

More information about location

3+ days a week in office

101-200 employees

B2BArtificial IntelligenceSaaS

Company mission

To help every organization unleash the full power of artificial intelligence.

Job

Company

Role

Who you are

6+ years of brand design experience building brands for technically complex products. AI, developer tools, or enterprise infrastructure. You know what it takes to make something deeply technical feel compelling and clear
Strong portfolio spanning brand identity, design systems, and web design, ideally in B2B or developer-facing products
Experience working with or alongside external agency partners, with a track record of getting the most out of that relationship
Someone who takes ownership seriously: you drive things to completion, raise the quality bar, and build the structures that let others do the same
Figma as second nature. Bonus if you have enough web sensibility to work closely with engineers (light HTML/CSS, Webflow, or similar)
Proven ability to operate in ambiguity. You don’t need a finished brief to start making good decisions
Has opinions. Backs them up. Takes feedback well

What the job involves

The brand story at Fireworks is still being written, and this is the role that owns it
You’ll report to the Head of Brand and Web, taking end-to-end responsibility for how Fireworks shows up visually: from collaborating on a full brand refresh with an external agency, to defining the system that carries it forward, to building the team that scales it
Work directly with the Head of Brand and our agency partner on the brand refresh, representing the internal creative voice, pressure-testing decisions, and ensuring the work translates into something we can actually build on
Help define and codify the brand as it takes shape: visual identity, tone, design language, and the rules that hold it together
Build and maintain a design system that is well documented, practical, and actually used across the company
Build self-serve design resources and workflows that enable the wider team to move independently on day-to-day needs, including templates, brand-compliant tooling in Canva, and AI-powered design tools, so senior design time is spent where it matters most
Own the visual execution across brand surfaces: web, social, events, sales collateral, and whatever else the company needs
Concept and execute brand campaigns across digital and out-of-home, from paid social and display to large-format outdoor, ensuring the work is consistent, distinctive, and built to perform in market
Able to move quickly without sacrificing quality

Our take

Whilst the development of generative AI is thought to be the reserve of large companies like Open AI, smaller startups such as Firework AI are making this technology easier to access and develop for smaller companies wanting to handle specific business needs using AI. As an open-source model API, it has one of the largest user bases - with over 12,000 users leveraging Fireworks AI’s software.

Though lacking the brand name recognition of generative AI developers like Google and Meta, Fireworks AI differentiates itself in a market crowded with large competitors through its unique approach to deploying its software. It creates smaller, production-grade, customizable generative AI models that can be launched privately and securely, rather than the non-private and inflexible models built by larger companies.

After its 2025 Series C round of $250M, Fireworks AI has been valued at over $4B, an impressive sum for a David in a sea of Goliaths. The company plans to use its funding to reshape AI infrastructure as well as expand globally. It will be interesting to see how the company evolves with its potentially disruptive business approach to generative AI.

Freddie

Company Specialist at Welcome to the Jungle

Company

Funding (last 2 of 3 rounds)

Oct 2025

$230m

SERIES C

Jul 2024

$52m

SERIES B

Total funding: $307m

Company HQ

Redwood City, CA

Leadership

Lin Qiao

(Co-Founder & CEO)

Previously a Senior Director of Engineering at Meta, a Tech Lead at Linkedin, a Research Staff Member at IBM Almaden Research Center and an Advisory Software Engineer at IBM Silicon Valley Lab.

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