Director of Growth Creative Strategy, Seed
$170-190k
+ Equity
Probiotics for improving human and planetary health
Be an early applicant
Probiotics for improving human and planetary health
201-500 employees
Be an early applicant
$170-190k
+ Equity
201-500 employees
Company mission
To improve the health of people and the planet through pioneering the use of microbes and bacteria.
Role
Who you are
- The ideal candidate will have a strong background in creative strategy, growth marketing, and data-driven decision-making
- 8+ years of experience in a growth marketing leadership role with an emphasis on creative strategy, preferably within a high-growth health, wellness or CPG company
- Proven track record of developing and executing successful creative and messaging strategies that drive growth
- Experience with growth marketing frameworks, especially the build-measure-learn methodology
- Ability to think creatively and strategically, with a strong understanding of how to leverage creative content to drive business growth
- Strong analytical skills with the ability to interpret complex data, derive insights, and make data-driven decisions
- Deep understanding the our core customers, what performs and what does not, and an ongoing to push to unlock new audiences via paid channels in partnership with product marketing and growth marketing
- Demonstrated leadership abilities, including experience in building, managing, and mentoring high-performing teams
- Exceptional written and verbal communication skills, with the ability to effectively present to and influence stakeholders at all levels
- Strong collaboration skills with experience working across various functions (e.g., marketing, product, engineering, data) to drive incremental performance across channels
- Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver results on time
- Proficiency in using data visualization tools (e.g., Tableau, Power BI) to present insights and recommendations
- Up-to-date knowledge of industry trends, best practices, and emerging technologies in the creative and growth marketing space
- Experience driving innovative and effective creative strategies for TV as a growth channel
What the job involves
- At Seed, we love launching breakthrough marketing work that garner the attention of our target audiences and lead to outstanding business results
- The Director of Growth Creative Strategy will lead the development and execution of growth creative strategies to drive growth across various channels
- This role will be responsible for driving our Growth creative strategy, owning growth channel briefs and leading the build-measure-learn process
- Develop and lead innovative and effective creative strategies to drive growth across all channels, specifically across digital and offline channels (e.g., Meta, TV, Influencer, Podcast, etc)
- Build and drive quarterly creative strategy plans that adapt to the company goals, stage, and lifecycle of the business, bringing in compelling data points and insights that continue to enhance the approach to growth creative strategies
- Own and manage the creation and execution of compelling and well-written growth channel briefs that are deeply aligned with business goals
- Implement and lead the build-measure-learn methodology to continuously improve growth initiatives
- Conduct experiments to test hypotheses and use data to drive decision-making
- Analyze results and iterate on strategies to achieve optimal outcomes
- Collaborate with cross-functional teams (product marketing, brand, creative, product, and data) to integrate opportunistic creative strategies into growth initiatives
- Establish clear and measurable KPIs to benchmark the success of creative growth strategies
- Regularly report on performance metrics to leadership and larger cross-functional teams, providing insights and recommendations for improvement in a clear and concise manner
- Stay up-to-date with industry trends and emerging technologies to identify new growth opportunities
- Lead, mentor, and develop a high-performing creative strategy team
- Promote a culture of creativity, innovation, and continuous improvement
Our take
Seed Health is a microbial company that researches, develops and sells probiotic supplements to boost gastrointestinal, dermatological oral, pediatric and nutritional health.
The last decade has seen a renewed focus on probiotics, and gut health in particular, with scores of companies bringing supplements to market. However the efficacy of many of these are still shrouded in doubt, and lacking in insightful scientific research. Seed appears committed to upping (and setting) the standard. The company’s chief scientist, Dr. Gregor Reid, is a global authority in microbial sciences, having chaired the UN-WHO panel that first defined the term “probiotics”. On top of this, the company’s advisory board comes with a strong resume in microbiology, immunology, genetics, metabolomics, gastroenterology, pediatrics, environmental sciences and women’s health.
The next big step for Seed Health will be to rise above an already crowded marketplace while continuing R&D for new product categories, with a particular focus on AI applications. Substantial funding in 2021 alongside stable profitability and the fostering of groundbreaking partnerships with the likes of the Swiss Institute of Allergy prove it is turning heads in the science sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
63% employee growth in 12 months
Company
Funding (1 round)
Apr 2021
$40m
SERIES A
Total funding: $40m
Company HQ
Financial District, Boston, MA
Leadership
Ara Katz
(Co-CEO & Co-Founder)Having started their career in film, they were in the Founding Team of BeachMint, before leaving in March 2016 to co-found Seed. They have served since as co-CEO, alongside various Advisory positions.
Raja Dhir
(Co-CEO & Co-Founder)They studied at the University of Southern California before co-founding Seed Health with Ara in March 2016. They have served with Ara as co-CEO since, and also founded LUCA Biologics in August 2019.
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