Senior Marketing Automation Specialist, Okta

$103-155k

Salesforce
Marketo
Senior and Expert level
Chicago
Toronto
Okta

Management platform securing resources from cloud to ground

Job no longer available

Okta

Management platform securing resources from cloud to ground

1001+ employees

B2BSecurityInternal toolsSaaSIdentity

Job no longer available

$103-155k

Salesforce
Marketo
Senior and Expert level
Chicago
Toronto

1001+ employees

B2BSecurityInternal toolsSaaSIdentity

Company mission

To improve the connections between people and tools to make companies more productive and secure.

Role

Who you are

  • The ideal candidate for this role will have a strong passion for communication and identifying opportunities across marketing functions.
  • To be successful in this role, you’ll need to balance the importance of operational infrastructure with global marketing initiatives and communicate to stakeholders the processes that tie these worlds together.
  • You should be comfortable with handling multiple initiatives simultaneously and prioritizing accordingly to contribute to ambitious growth plans.
  • If you are organized, analytical, and data driven, with an interest to support multiple types of campaigns and emails, this is a great role for you
  • 5+ years experience in Database, Email or Operations Marketing or similar
  • Subject matter expertise in email marketing best practices
  • Experience building and deploying product/promotional go-to-market and optimization strategies with an emphasis on marketing tech implementations, messaging, and A/B testing
  • Proficiency in Salesforce, Marketo
  • Experience with troubleshooting systems, process, and data issues
  • Impeccable attention to detail and committed to quality work
  • Strong project management skills are required with the ability to connect the dots across teams
  • Ability to prioritize and manage multiple projects/processes at one time
  • BS/BA or equivalent required

Desirable

  • Marketo Certified Expert
  • Experience in other common martech, like Outreach, Splash, Folloze, Litmus
  • Marketing Automation, Campaign Operations or a similar role at a B2B, SaaS company

What the job involves

  • We are seeking a Sr. Marketing Automation Specialist to support and execute integrated demand generation programs.
  • In this role, you will work closely with internal and external teams to create, optimize, report, and manage demand marketing automation initiatives
  • As a member of Okta’s Global Marketing Automation team, you’ll help drive best practices throughout multiple types of marketing campaigns, build and define target audience lists, determine personalization strategies, launch emails and build campaigns in Marketo and Salesforce, amongst other marketing technology
  • Working closely with multiple teams within marketing, such as Global Campaigns, Product Marketing, and Developer Relations, to deliver highly effective demand generation, event, and advocacy/loyalty programs
  • Collaborating with various internal stakeholders to build, test, and execute email segmentation, reporting, and set-up of campaigns
  • Creating email campaigns and landing pages in accordance with branding guidelines
  • Monitoring campaigns and their effectiveness, with a strong attention to detail and analytical focus required
  • Integrating data from various sources and tools to optimize content and messaging in nurture programs by behaviors and personas
  • Updating marketing campaign workflows as changes to business requirements dictate
  • Supporting marketing team in analyzing and reporting marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies and provide feedback
  • Building custom Salesforce campaigns to guide and advise campaign performance
  • Overseeing campaign setup and data flow from Marketo to Salesforce to ensure the integrations are activated for the right programs, and that lead and responses are routing and scoring properly across our tech stack
  • Strong knowledge of AB testing and email best practices

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Insights

Top investors

19% employee growth in 12 months

Company

Company benefits

  • Work from home opportunities
  • Health + Wellness
  • Financial Benefits
  • Pay + Incentives
  • Time Off
  • Everyday Living
  • Resources

Funding (last 2 of 7 rounds)

Sep 2015

$75m

SERIES F

Jun 2014

$75m

SERIES E

Total funding: $229.3m

Our take

Okta started off as an identity company where organisations, large and small, could tap into the company to have a single sign-on interface to access all cloud applications now centralised. Okta has since expanded to provide identity management at the device as well as the server level.

The new approach towards network security is increasingly based on identification and authentication, and Okta is on track to become the go-to vendor in the space. They aim to do so by developing products that enable people to access applications and other tools more smoothly and securely than ever before.

Okta has taken strides towards expansion through significant employee growth and shuffling executive leadership. The company has also made lateral moves such as tackling governance concerns, opening up new paths for revenue.

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Freddie

Company Specialist at Welcome to the Jungle