Staff Product Growth Designer, Roofr

• Business Acumen: Think like a Product Manager. Be deeply aware of business context and user needs, Iterative Experimentation: Thrive in ambiguity, willingness to operate in uncharted territories, and optimize for learning
• Data-Driven Decision Making: Use data to craft user narratives and drive impactful metrics (e.g., activation, engagement, retention), balancing insights with creative problem-solving
• Collaborative Impact: Embrace failure as a learning opportunity, share findings to improve processes, and influence and elevate Growth and Design teams by contributing to experimentation pipelines
• 8+ years of experience in growth-focused product design (e.g., running experiments to optimize metrics like activation or retention)
• Ability to balance user needs with business goals while delivering high-quality designs efficiently
• A strong portfolio showcasing expertise in data-informed UX/UI design with measurable business impact
• Proficiency in cross-platform design (web and mobile) using tools like Figma (AI tool experience a massive plus)
• Experience conducting user research (e.g., interviews or usability tests) and synthesizing findings into actionable insights
• Exceptional communication skills with the ability to articulate design concepts clearly to stakeholders
• A hypothesis-driven mindset with comfort navigating ambiguity in a dynamic startup environment when data is simply not available
• Strong visual design skills with attention to detail
• Last but not the least, AI-forwardness

Desirable

• Roofr is seeking a Staff Product Growth Designer to lead design initiatives that accelerate user acquisition, engagement, and retention
• As a key member of our design team, you will collaborate with product managers, engineers, data scientists, and other stakeholders to craft user-centric designs that drive measurable business outcomes
• This role demands a balance of being data-driven, creative problem-solving, and hands-on execution
• You will be instrumental in shaping the future of our platform by designing seamless experiences that highlight value and remove friction for our users
• Lead the end-to-end design process for growth initiatives across web and mobile experiences,
• Design and execute experiments (e.g., A/B tests) to optimize onboarding flows, activation loops, and cross-platform adoption,
• Use data-driven insights (qualitative and quantitative) to inform design decisions and improve user experiences
• Create user flows, wireframes, prototypes, high-fidelity mockups, and other design deliverables
• Collaborate closely with cross-functional teams to align on goals and deliver impactful solutions
• Contribute to Roofr’s experimentation pipeline by proposing new ideas and sharing learnings from past experiments
• Continuously raise the bar for design quality through feedback sessions, critiques, and collaboration
• Build AI-enhanced workflows and use AI to be productive