New Business Growth Senior Associate, Harry's Inc.
$90.8-124.8k
+Equity
2+ days a week in office
Harry’s, Flamingo, Cat Person, and Lumē
Be an early applicant
Harry’s, Flamingo, Cat Person, and Lumē
501-1000 employees
Be an early applicant
$90.8-124.8k
+Equity
2+ days a week in office
501-1000 employees
Company mission
To Create Things People Like More through purpose-led brands, products, and experiences.
Role
Who you are
- Obsessed with understanding customer behavior and how product benefit messaging influences purchase decisions
- Intensely data-driven in your approach to solving problems, with a persistent desire to analyze, understand, and take action
- Highly self-motivated and self-directed in your work with a bias towards action and a willingness to take on tasks no matter how big or small
- Comfortable working with a high degree of ambiguity, implementing structure and process as you go
- Experience launching ad campaigns for new to market products, testing to understand what drives purchase with no prior testing history from which to learn
- Entrepreneurial mindset, deeply understanding drivers of both scalability and profitability and able to design and test multiple approaches to growing customers for a new product
- Skilled/experienced in Excel and comfortable manipulating raw datasets
- Bonus: 2+ years of experience in B2C digital performance marketing managing Paid Social and/or Google Adwords campaigns at a digital media agency, startup, or ecommerce company
- Ability to independently prioritize time, staying organized in a fast-paced work environment
- Clear, concise communicator who can tailor a message to any audience
- You are a learner - always seeking to improve yourself, your team, and the world around you
- You thrive on direct, honest, and supportive feedback
- You are always thinking about how to help the teammates around you excel
- Sense of humor -- we take our work seriously and ourselves un-seriously
What the job involves
- As a Senior Associate in our Upstream Innovation team, you will play a crucial role in the testing and iterative development of new direct-to-consumer products
- This new role offers a unique opportunity to determine the next big growth lever for Harry’s and Flamingo brands reaching new customers through innovation
- Reporting to the Growth Lead, responsible for new product incubation, you will assist in managing the rapid testing and launch processes, utilizing direct response advertising to fine-tune product messaging and evaluate market response
- Your contributions will be key in driving our strategy to discover and scale new growth areas, aiming to hit significant revenue targets
- This role demands a proactive and analytical approach, with a focus on learning and adapting quickly in a fast-paced environment
- If you have a passion for product innovation and a track record of delivering results, we encourage you to apply
- Work across insights and product teams to understand consumer sentiment and product benefits, and translate these into distinct creative ad campaign territories for testing
- Quickly test and iterate on new creative campaigns to collect insights on new product offerings, and quickly evolve campaign messaging to test hypotheses from observed results
- Build and deliver on a testing and learning plan, staying within budgets and timeline, and reporting on results and learnings for stakeholders throughout the process
- Provide key input into GTM strategy for new products, particularly on the model for profitable customer growth for new product offerings
- Independently perform daily ad optimizations while monitoring and reporting out on trends in key performance metrics
- Develop a learning plan of testable hypotheses to improve efficiency of ad spend
- Project manage creative development cycles with designers and copywriters to produce high-performing ads & landing page experiences
- Conduct in-depth channel analyses, draw actionable insights from data, and share with the team
- Compile industry research, competitive landscape information, information about new tools, and produce recommendations for how we can take advantage of these things
- Manage relationships with external partners as well as internal teams at Harry’s including Creative, Product, Cx, Brand, S&OP, Insights, Analytics, and others
- Report to the Innovation Growth Lead for Harry’s
- Work closely with a best-in-class Acquisition Marketing, Digital Product, Brand and Creative
- External vendors and 3rd parties who support across various marketing channels and tools
Our take
Harry’s Inc shot to fame in the years after its 2012 launch for developing and selling high quality, affordable men’s shaving and grooming products online. Between then and now, the company has grown tremendously, expanding into major retail stores, and launching three more brands: Women’s shaving products company Flamingo, hair care-focused Headquarters, as well as cat food brand Cat Person.
Though a billion dollar sale to consumer brand corporation Edgewell was surprisingly blocked by the Federal Trade Commission in 2020, Harry’s product and brand diversification actually led to a significant boost in sales.
The blocked sale of the company, while a shock at the time, has proven to be a blessing in disguise. Harry’s has gone on to raise hundreds of millions of dollars, which it has used to expand its portfolio of brands – all in keeping with its aim of becoming a major multi-category consumer packaged goods (CPG) company.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
8% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2018
$112m
SERIES D
Jul 2015
$75.6m
SERIES C
Total funding: $474.6m
Company benefits
- Medical, dental, and vision coverage
- Wellness reimbursement and incentives
- Annual learning and development stipend
- Flexible Time Off Policy
- One month paid sabbatical after five years with us
- 16 weeks of fully paid parental leave, plus four weeks of customized re-boarding
- Access to all of our products
- All-team lunch and breakfast, and coffee, drinks and snacks!
- Five paid days off per year to volunteer
- Work from home opportunities
- Free membership to Eden Health, a virtual & in-person primary, behavioral, and mental health care platform
- 401K matching
Company values
- All in, All together - Each of us is a humble, hardworking human who always gives more than what’s expected because we care so deeply
- Improve Always - We encourage questions, sharing expertise, and continuous learning to improve ourselves, our company, and our customers’ experiences
- Embrace the Mammoth - We tell it like it is without blame, and see every interaction as an opportunity to grow together
- Look Left to Find Right - We critically question conventional wisdom in search of the best path
Company HQ
Hudson Square, New York, NY
Articles
Leadership
Andy Katz-Mayfield
(Co-CEO)Started his career as a consultant at Bain. Previously worked in Strategy at Brighter.com. Has an MBA from Stanford.
Jeffrey Raider
(Co-CEO)Serial entrepreneur. Founded Warby Parker. Previously a consultant at Bain, where he worked with Andy.
Salary benchmarks
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Diversity, Equity & Inclusion at Harry's Inc.
- We’re cultivating: a workplace where our employees feel valued, safe and empowered to show up as their best selves; leaders who can build teams that are home to a variety of perspectives and experiences; and a family of brands led by our values and our differences to authentically serve our community
- Launched in 2018, our Employee Resource Groups, or "ERGs," are internal, employee-led networks dedicated to building community, promoting allyship, influencing the business, and fostering an inclusive working environment. While the ERGs are centered around specific identity characteristics - e.g., gender, race/ethnicity, sexual orientation, disability, etc. - they are truly for everyone, whether you identify with that group or are a committed ally
- Our D&I Council is made up of a dozen Harry’s employees across all levels and teams, including one of our co-CEOs, to help guide our Diversity, Equity and Inclusion strategy and ensure it remains a priority. The Council meets twice a month to provide input and influence initiatives across the business
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