New Business Growth Senior Associate, Harry's
$90.8-124.8k
+Equity
2+ days a week in office
Men's grooming brand
Job no longer available
Men's grooming brand
201-500 employees
Job no longer available
$90.8-124.8k
+Equity
2+ days a week in office
201-500 employees
Company mission
To offer high quality shave, body, hair, and skin care products at an exceptional value.
Role
Who you are
- Obsessed with understanding customer behavior and how product benefit messaging influences purchase decisions
- Intensely data-driven in your approach to solving problems, with a persistent desire to analyze, understand, and take action
- Highly self-motivated and self-directed in your work with a bias towards action and a willingness to take on tasks no matter how big or small
- Comfortable working with a high degree of ambiguity, implementing structure and process as you go
- Experience launching ad campaigns for new to market products, testing to understand what drives purchase with no prior testing history from which to learn
- Entrepreneurial mindset, deeply understanding drivers of both scalability and profitability and able to design and test multiple approaches to growing customers for a new product
- Skilled/experienced in Excel and comfortable manipulating raw datasets
- Bonus: 2+ years of experience in B2C digital performance marketing managing Paid Social and/or Google Adwords campaigns at a digital media agency, startup, or ecommerce company
- Ability to independently prioritize time, staying organized in a fast-paced work environment
- Clear, concise communicator who can tailor a message to any audience
- You are a learner - always seeking to improve yourself, your team, and the world around you
- You thrive on direct, honest, and supportive feedback
- You are always thinking about how to help the teammates around you excel
- Sense of humor -- we take our work seriously and ourselves un-seriously
What the job involves
- As a Senior Associate in our Upstream Innovation team, you will play a crucial role in the testing and iterative development of new direct-to-consumer products
- This new role offers a unique opportunity to determine the next big growth lever for Harry’s and Flamingo brands reaching new customers through innovation
- Reporting to the Growth Lead, responsible for new product incubation, you will assist in managing the rapid testing and launch processes, utilizing direct response advertising to fine-tune product messaging and evaluate market response
- Your contributions will be key in driving our strategy to discover and scale new growth areas, aiming to hit significant revenue targets
- This role demands a proactive and analytical approach, with a focus on learning and adapting quickly in a fast-paced environment
- If you have a passion for product innovation and a track record of delivering results, we encourage you to apply
- Work across insights and product teams to understand consumer sentiment and product benefits, and translate these into distinct creative ad campaign territories for testing
- Quickly test and iterate on new creative campaigns to collect insights on new product offerings, and quickly evolve campaign messaging to test hypotheses from observed results
- Build and deliver on a testing and learning plan, staying within budgets and timeline, and reporting on results and learnings for stakeholders throughout the process
- Provide key input into GTM strategy for new products, particularly on the model for profitable customer growth for new product offerings
- Independently perform daily ad optimizations while monitoring and reporting out on trends in key performance metrics
- Develop a learning plan of testable hypotheses to improve efficiency of ad spend
- Project manage creative development cycles with designers and copywriters to produce high-performing ads & landing page experiences
- Conduct in-depth channel analyses, draw actionable insights from data, and share with the team
- Compile industry research, competitive landscape information, information about new tools, and produce recommendations for how we can take advantage of these things
- Manage relationships with external partners as well as internal teams at Harry’s including Creative, Product, Cx, Brand, S&OP, Insights, Analytics, and others
- Report to the Innovation Growth Lead for Harry’s
- Work closely with a best-in-class Acquisition Marketing, Digital Product, Brand and Creative
- External vendors and 3rd parties who support across various marketing channels and tools
Our take
Harry's shot onto the scene in 2012 with the simple idea of great razors at fair prices. And at a time when buying blades felt like taking out a small loan, Harry's built a direct-to-consumer brand that made men's shaving feel modern and affordable. So, what started as an online upstart quickly grew into a serious player, landinow on the shelves of major retailers and one of the best known names in men's grooming.
The road hasn't been entirely smooth as in 2020, a planned billion-dollar sales to Edgewell Personal Care (the owner of brands like Schnik) was blocked by the Federal Trade Commission on competition grounds. At the time, this looks like a major setback, however, it have Harry's the room to keep building on its own terms. Instead of folding into a legacy giant, the company doubled down on growth, raised fresh capital and continued to expand its reach in retail and product lines.
Now, the company isn't just a small startup taking on the razor establishment. It has broadened its grooming range well beyond blade, built a loyal customer base, and proved it can compete both online and in-store. What began as a challenger brand has evolved into a mainstay of the men's personal care aisle.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2018
$112m
SERIES D
Jul 2015
$75.6m
SERIES C
Total funding: $474.6m
Company HQ
Hudson Square, New York, NY
Leadership
Andy Katz-Mayfield
(Co-Founder)Andy is also the co-founder of Mammoth Brands where he has served as the Co-CEO since 2012.
Jeffrey Raider
(Co-Founder)Jeffrey co-founded Mammoth Brands alongside Andy where he serves as the Co-CEO. He is also the co-founder of Warby Parker.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 10 more jobs at Harry's