Growth Marketing Associate / Manager, SoLo Funds

• 4+ years of experience in CRM, lifecycle marketing, email marketing, paid media, content, and/or digital growth marketing
• Deep expertise in Braze (mandatory) – You know how to build campaigns, workflows, and data-driven automations inside out
• An obsession with lifecycle journeys – You understand borrower and lender behaviors and how to engage users at every stage of their journey
• Strong analytical mindset – You can interpret data from Looker, Mixpanel, and attribution platforms like Appsflyer, Kochava, or Google Analytics
• Experience with multi-channel engagement – You’ve built and optimized email, push, SMS, and in-app messaging campaigns
• Great communication skills – You can write compelling marketing copy and communicate insights across teams
• Hands-on experience with marketing tools – You’ve worked with Braze, Iterable, Talon One, Google Data Studio, and/or other marketing automation & attribution platforms

Desirable

• We’re looking for a Lifecycles Marketing Manager (or Associate, depending on experience) to own member retention, engagement, and lifecycle marketing in our marketplace
• Reporting to the VP of Growth, you’ll be responsible for customer journeys across both lenders and borrowers, with a primary focus on retention and lifecycle engagement using Braze
• This is a high-impact role where you'll craft and execute digital marketing strategies, own campaign performance, and drive activation, conversion, and long-term loyalty
• You’ll be part of a cross-functional growth team, working closely with product, analytics, and paid media teams to ensure our marketing efforts create outsized impact
• Impact the full marketing funnels for both Lenders and Borrowers – Execute campaigns and experiments to drive activation, retention, and feature adoption primarily through Braze
• Lifecycle marketing & engagement – Design, automate, and optimize multi-channel campaigns (email, push, SMS, in-app, rewards, referral programs)
• Data-Driven Growth – Use Looker, Mixpanel, and other attribution tools to analyze engagement and retention, optimizing performance based on data
• Experiment & Iterate – Run A/B tests on messaging, triggers, and automation sequences to improve funnel efficiency
• Maximize monetization & engagement – Implement loyalty programs, referral campaigns, and rewards-based engagement initiatives
• Product Marketing & Growth Initiatives – Collaborate with product and partnerships to support affiliate programs and drive incremental revenue streams
• Contribute to Paid Growth – Assist with paid marketing efforts, analyzing acquisition funnels and raising insights for optimization