Social Media Lead, Lime

• 5+ years of experience in social media or integrated marketing, including leading complex, multi-channel campaigns from strategy through execution
• Demonstrated ability to set social strategy and lead work across organic social, creators or influencers, and paid social
• Experience influencing cross-functional partners and aligning teams across Brand, Growth, Comms, CX, Government Relations, or regional and city teams
• Strong measurement and analytical skills, with experience defining KPIs and using performance insights to guide priorities and improve outcomes
• Deep understanding of social platforms, culture, and platform-native creative, with the ability to set direction and guide excellent execution
• Experience managing external partners, campaign resources, and competing priorities; composed and effective in ambiguous or fast-moving situations

Desirable

• Set and evolve Lime’s social strategy, channel priorities, and editorial principles in alignment with Brand and company objectives
• Establish a global-to-local approach for social campaigns and ongoing content, balancing a consistent Lime brand with relevant market, city, and cultural context
• Lead the integrated approach across organic social, creator and influencer partnerships, and paid social. Recommend priorities, investment approaches, and learning agendas in partnership with Brand, Growth, and market teams
• Guide the development of platform-native social concepts and creative, translating Lime’s brand for each channel and advising on formats, cultural moments, and emerging platform behavior
• Set strategic direction and quality standards for evergreen and campaign-based social content; guide production and publishing with internal partners, agencies, freelancers, and vendors
• Build and scale creator and influencer programs, including partner strategy, selection, briefing, usage rights, performance expectations, and learning across local and national creators
• Define a measurement framework for social, creator, and paid-social work. Connect channel performance to brand and business objectives, and use results to recommend what to scale, change, or stop
• Create repeatable planning, briefing, and coordination practices with city and regional teams so social can support campaigns, launches, and local market priorities effectively
• Partner with Comms, CX, Government Relations, Growth, and relevant city teams on community management, social listening, and escalation practices; surface emerging audience or reputational issues to the right partners
• Direct external agencies, creators, and production vendors against clear briefs, quality standards, budgets, and agreed outcomes