Business Development Event Executive, Tide
+ Uncapped commission and performance bonuses
More information about location
Business accounts for SMEs
Posted today
Business accounts for SMEs
1001+ employees
Posted today
+ Uncapped commission and performance bonuses
More information about location
1001+ employees
Company mission
To save businesses time and money - so they can get back to doing what they love.
Role
Who you are
- Have proven face-to-face B2B or field sales experience, with a solid background in event coordination, experiential marketing, or financial products
- Are target-driven, proactive, and highly motivated by performance bonuses and commission
- Are comfortable with cold face-to-face outreach—introducing yourself to strangers at busy exhibitions and turning cold interactions into warm leads
- Possess outstanding verbal and written communication skills, with the confidence to pitch to an individual founder, negotiate with a corporate partner, or present to a large group
- Have strong time management, organization, and self-motivation to manage your own travel schedules and event deadlines
- Are tech-savvy—confident using CRM tools (Pipedrive), Looker, and Google Workspace (Sheets/Slides)
- Hold a full UK driving licence (preferred) and are willing to travel regularly
- Are energetic, resilient, and love celebrating wins via team channels
- You thrive in the fast-paced buzz of live events and have a genuine interest in the FinTech sector
- You are highly effective in networking environments, with a natural ability to break the ice, handle objections, and build trust quickly
- You are motivated by targets, comfortable with face-to-face outreach, and enjoy taking full ownership of your assigned events
- Passion, drive, and resilience are a must
What the job involves
- As a Field Sales Events Executive (Business Development Event Executive), you’re entrepreneurial, target-driven, and passionate about helping small businesses succeed
- With outstanding communication skills and sharp commercial awareness, you can confidently pitch to business owners, negotiate with event organizers, and convert casual conversations into active Tide members
- Proactive Event Sourcing: Identify, secure attendance, and actively look for new business opportunities at a minimum of one high-potential external B2B event, expo, or local networking session per week across the UK
- On-the-Floor Pitching: Actively approach business owners at trade shows and exhibitions to promote Tide’s platform, demonstrate our specialized accounting tools, and close sales
- Streamlined Onboarding: Guide prospects smoothly through the signup process on-site, ensuring high-quality conversion in collaboration with our KYC/FinCrime teams
- Pipeline Follow-Up: Aggressively follow up on event-generated leads using CRM tools to maximize final conversion rates and drive paid plan adoption
- HQ Event Hosting: Co-host and manage logistics for internal events at Tide HQ, including monthly Accountant Society sessions and bi-monthly partner events
- Digital Outreach: Launch and host Tide Educational Online Events to scale our reach beyond physical locations
- Strategic Partnerships: Identify, negotiate, and manage strategic growth partnerships with event organizers, local business hubs, and SME networks to secure deal pipelines and referrals
- Cross-Functional Collaboration: Work closely with Marketing, Affiliates, and Product teams to align event content with new campaigns, features, and MTD (Making Tax Digital) updates
- National Expansion: Represent Tide across the UK, traveling regularly to support regional event footprints (including Manchester and Birmingham)
- Data & Analytics: Maintain 100% accurate pipeline tracking in Pipedrive. Support the Team Lead in updating our Live Event Looker Dashboard to evaluate event ROI
- Event Storytelling: Capture data and photography from every event to create compelling post-event "Recaps," showcasing wins across PCM leadership and team channels
- Flexible Execution: Work flexible hours as required—including occasional evenings or weekends—to match event schedules and meet business owners on their time
Salary benchmarks
Our take
Small businesses and sole traders are still underserved by most traditional banks. Tide is solving that problem by offering speedy, affordable and effective financial services tailored to SMEs.
Since its launch, Tide has gained considerable traction among small businesses. This is largely thanks to its fast onboarding times, low fees and the diversity of products, which include a number of accountancy tools. And headed up by a former RBS, C&A and Optanus executive, it is certainly in a unique position within the financial services market.
Having built a strong user base of over 1M customers globally, with 650,000 members in the UK. Through further expansion across Europe and continual addition of 'first-of-its-kind' features, Tide is well set to secure a larger market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Sep 2025
$120m
GROWTH EQUITY VC
Jan 2023
$24.6m
GROWTH EQUITY VC
Total funding: $408.5m
Company benefits
- Flexible working:A flexible working policy that allows most teams to work from home when they need to
- Family-friendly leave: We go above and beyond the statutory requirement for maternity and paternity leave
- Paid volunteering leave: You’re encouraged to take three days a year as paid volunteering leave for your chosen charity or organisation
- Holiday leave: 25 days a year of paid holiday leave, plus bank holidays
- Sabbatical leave: Take a well-deserved break and come back refreshed
- Extra unpaid leave: Extra time off is available beyond your annual leave allocation
- We keep the team fed: Breakfast, snacks and hot drinks are provided daily, along with regular morning teas and catered events
- Personal development: Personal development budget is available for each Tidean to pursue additional training related to their role
- Private health cover: Private healthcare from Vitality, that includes the ability to earn discounts and rewards for having a healthy lifestyle
- Mental wellbeing : 24/7 Employee assistance, unlimited cognitive behavioural therapy, subsidised mindfulness and relaxation app
Company values
- Member first - We are passionate about our members and put them first. We challenge the status quo to deliver an exceptional product and service for them.
- One team - We work collaboratively to take action and deliver results. We are action-orientated and help each other across teams and locations.
- Data driven - We make decisions and gain insights by harnessing data. We monitor and measure the metrics that matter.
Company HQ
City of London, London, UK
Articles
Leadership
Dr Oliver Prill
(CEO)Began their career as a Consultant at McKinsey. They also held the role of CEO at both C&A Bank and Optanus, and was COO of Kreditech Holding before joining Tide in 2018.
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