Head of Business Engineering, Reddit

$210.8-295.2k

+ RSUs

SQL
JavaScript
Python
Google Analytics
Appsflyer
Google AdWords
Shopify
Expert level
Remote from US
Reddit

Online platform for thoughts, experiences and discussions

Open for applications

Reddit

Online platform for thoughts, experiences and discussions

1001+ employees

B2CB2BPublishingContentSocial MediaCommunity

Open for applications

$210.8-295.2k

+ RSUs

SQL
JavaScript
Python
Google Analytics
Appsflyer
Google AdWords
Shopify
Expert level
Remote from US

1001+ employees

B2CB2BPublishingContentSocial MediaCommunity

Company mission

Reddit's mission is to bring community and belonging to everyone.

Role

Who you are

  • If you’re an experienced leader in the business, solutions, or partner engineering space, we’d love to talk to you!
  • 10+ years of experience in engineering, technical consulting, or solutions architecture, with at least 5 years in a leadership role
  • Deep expertise in ad tech integrations, API development, and advertising platforms (e.g., Google Ads, Meta Ads, DSPs, CDPs, MMPs, Clean Rooms)
  • Proven ability to build and lead high-performing engineering teams in a cross-functional environment
  • Excellent technical and business communication skills, with experience working directly with advertisers, agencies, and partners
  • Hands-on coding experience in Python, JavaScript, SQL, or another relevant language
  • Strong problem-solving and strategic thinking skills, with a track record of driving measurable business impact

What the job involves

  • Business Engineering sits at the intersection of engineering, product, sales, and business development
  • The team writes code and provides technical consultation that enables customers to seamlessly integrate with Reddit’s advertising technology
  • As the Head of Business Engineering, you will define the vision, strategy, and execution of the function—owning everything from talent development and career frameworks to measuring impact and driving technical excellence
  • You will collaborate with both internal stakeholders and external partners to address business needs with technical solutions across Measurement, Audiences, Campaign Management, and eCommerce
  • Integrating Reddit’s Conversion Pixel and Conversions API into Google Analytics to enable “one click” measurement
  • Building a Shopify app that allows Shopify merchants to seamlessly integrate their catalog with Reddit and automatically measure conversions
  • Providing consultation services to ad agencies looking to integrate with Reddit’s planning APIs
  • Driving documentation improvements of our Campaign Management API to improve onboarding experience and training customer success teams to help solve common problems
  • Define and own the Business Engineering vision and strategy, ensuring alignment with Reddit’s broader monetization goals
  • Design and implement career ladders, technical competencies, and performance measurement frameworks for the Business Engineering function
  • Oversee end-to-end technical integrations across key ad tech areas:
  • Signals (ex Google Analytics, Tealium, mParticle, AppsFlyer)
  • Audiences (ex Liveramp)
  • Campaign Management (ex Sprinklr)
  • ECommerce (ex Shopify)
  • Agencies
  • Collaborate with Product and Engineering to shape the product roadmap to address partner needs
  • Lead the development of custom advertiser solutions, ensuring that partners can maximize their success on Reddit’s ad platform
  • Act as the technical leader for external partnerships, working with advertisers, agencies, and technology partners to drive integrations and adoption of Reddit’s advertising solutions
  • Define and track key KPIs for Business Engineering, including adoption rates of integrations, API usage, revenue impact, and partner satisfaction

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Insights

Top investors

57% employee growth in 12 months

Company

Company benefits

  • Paid volunteer time off
  • 4+ months paid parental leave
  • Personal and professional development stipend
  • Work from home opportunities
  • Health insurance

Funding (last 2 of 6 rounds)

Aug 2021

$410m

SERIES F

Feb 2021

$250m

SERIES E

Total funding: $1.2bn

Our take

Reddit is a website that facilitates thousands of message board communities, known as subreddits, with an aim to promote authentic human connection. There are more than 100,000 communities on Reddit, covering everything, from food, entertainment, sports, and books, to more niche topics that cater for very specific audiences.

The simple platform is used by more than 52 million people a day and attracts over 50 billion monthly views. While these are impressive numbers, they do pale in comparison with social media giants Facebook and Twitter, however, Reddit distinguishes itself by providing easy-to-find communities for a truly endless range of topics.

Reddit makes money through advertising as well as offering a premium ad-free membership plan. The company has enjoyed continuous user & revenue growth, acquisitions by Conde Nast in 2006 and Advance in 2011, and plans to launch an IPO bid in 2024.

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Kirsty

Company Specialist at Welcome to the Jungle