Mid-Weight Integrated Designer, Carl Friedrik
Leather goods retailer
Open for applications
Leather goods retailer
1-20 employees
Open for applications
1-20 employees
Company mission
Long-lasting carry goods that blend functionality with understated elegance.
Role
Who you are
- The ideal candidate will have experience in designing for both print and digital formats, with a strong understanding of brand aesthetics and the ability to translate our core values into beautiful and functional designs. This role requires a keen eye for detail, a strategic approach to brand-building, and a passion for luxury lifestyle branding
- 3–5 Years of Experience in a design role, ideally within a premium or luxury brand, with a strong portfolio showcasing integrated work across digital and print media
- Expert Proficiency in Design Software: Skilled in Figma and Adobe Creative Suite. Familiarity with motion graphics and video is a plus
- E-commerce and Digital Marketing Design: Understanding of e-commerce principles, UX/UI fundamentals, and digital marketing design best practices
- Conceptual Thinker: Ability to take complex ideas and transform them into compelling visuals that align with Carl Friedrik’s brand values
- Excellent Communication Skills: Comfortable working cross-functionally with different teams and presenting concepts and ideas effectively
- Attention to Detail and Quality: Demonstrated commitment to excellence in design execution and quality control, down to the smallest detail
- You have a keen eye for design, a flair for style, and an interest in travel. Staying ahead of emerging travel, menswear and womenswear trends and understanding the importance of elegance is essential
- In addition to your design expertise, you’re detail-oriented, organised, and adept at managing multiple projects in a fast-paced environment. You thrive on collaboration and enjoy working with cross-functional teams. Your portfolio reflects a strong eye for detail and demonstrates your ability to balance creativity with commercial goals
What the job involves
- We are looking for a talented Mid-Weight Integrated Designer to join our creative team, working across digital and physical media to create a cohesive and compelling visual narrative
- Digital Design: Create engaging digital assets for our website, social media, email marketing, and digital advertising. This includes layout design, video, and adapting content to various digital formats and platforms
- Print & Packaging: Design packaging, retail signage, and marketing collateral, ensuring all print materials meet brand standards and create a cohesive look across physical touchpoints
- Campaign Creation: Collaborate on the execution of integrated campaigns that span digital, print, social, and experiential elements, ensuring a seamless brand experience across all channels
- Vendor Collaboration: Liaise with external suppliers and print partners to ensure final outputs meet our quality and brand standards
- Trend Research & Inspiration: Stay informed about industry trends, design innovation, and competitor activities, proactively applying this insight to enhance Carl Friedrik’s creative output
- Brand Development: Support the evolution of Carl Friedrik’s visual language across all media, ensuring consistency and alignment with the brand’s premium positioning
Application process
- If you’re ready for an exciting career journey with a brand redefining how we travel, apply now with your cover letter and portfolio to show us what you can bring
- Due to the number of applicants, only successful candidates will be contacted
Salary benchmarks
Our take
Carl Friedrik is a minimalist, niche brand within the leather goods/accessories space. They want to turn people’s focus from the ordinary briefcase that they’ve been carrying for too long to consider something better-looking and longer-lasting.
Fashion accessories is a busy market space, so it will be important for Carl Friedrik to maintain its quality as it grows to maintain some edge. However, the company has seen success; most recently its products were featured on a popular business TV programme, cementing its desirability as a brand.
Carl Friedrik continuously invests in the development of new products in order to maintain its position in the market, with a strong focus on quality and minimalism to ensure it stays true to its brand. The company has also recently launched in the US, and plans to expand further.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Apr 2024
$1.3m
ANGEL
Total funding: $1.3m
Company benefits
- Work from home opportunities
Company values
- Intelligent design - We have an appreciation for what has always worked well, yet remain innovative and receptive to the challenges posed by contemporary living. Our solution-based products are designed to help you live smarter
- Quality & craftmanship - Our artisans leverage centuries of knowledge and work with the finest materials to create goods that are of the highest quality. The result: products that last a lifetime, backed by a lifetime guarantee
- Confidence - The right accessories help us to achieve our best work. We inspire confidence through visually understated, quality items that customers are proud to own and feel good about
- Luxury, reimagined - Embracing sustainable materials, rejecting seasonal collections, providing supply-chain transparency and a 100-day trial programme. A few ways in which we’re trying to do luxury better
Company HQ
London, UK
Articles
Leadership
Niklas Opperman
(Co-founder)Previously worked as an Account Manager and Corporate Strategy Intern before founding Carl Friedrik.
Mattis Oppermann
(Co-founder)Studied Engineering at Queen Mary University of London.
People progressing
Joined the Operations team. Promoted to Operations Manager after 1.5 years.
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