Clubhouse is an invite-only audio chat social platform, catering to users who are turning away from mainstream social platforms. It makes talking, chatting, storytelling, and developing personal relationships more simple and effortless across the globe. With this approach, it is reducing the friction for human socialising in an increasingly digital world.
One big challenge for the company will be competing with larger platforms as they launch similar “social audio” features. This could make a real dent in Clubhouse’s market share, and it will also need to account for restrictions on its platform from countries such as China and the UAE.
That said, Clubhouse should at least be able to cash in on jumping on the social audio concept first. And, if it continues to roll out new features and focus on more intimate social connections, it will have a chance to carve itself a nice niche in the social media sector.
Freddie
Company Specialist at Welcome to the Jungle