Anyone with their ear to the ground will have heard of 2021’s breakout social app Clubhouse. The invite-only audio chat social platform grew significantly throughout the year as many sought to shift away from mainstream platforms in search of something new. Its platform makes talking, chatting, storytelling, and developing personal relationships more simple and effortless across the globe. With this approach, it is reducing the friction for human socialising in an increasingly digital world.
However, platforms like Facebook, Spotify, Telegram, and Discord have either brought out or are racing to bring out competitive “social audio” features, and have significantly stronger resources and user bases which could see them make a real dent in Clubhouse’s market share. The company will also need to account for the possibility of countries following the lead of China or the UAE in banning or restricting the platform’s use.
While Clubhouse was able to cash in on its “buzzy” concept before others did, it will need to continue to roll out new features (such as its House Building) as it shifts its focus toward more intimate chatrooms to further secure its position in the game-changing new social-media sector.
Freddie
Company Specialist at Welcome to the Jungle