Senior Director of Talent & Rewards Strategy, Babylist
$230.7-276.8k
+ Equity and bonus opportunities
Meet in person twice a year
Online universal baby registry
Be an early applicant
Online universal baby registry
1001+ employees
Be an early applicant
$230.7-276.8k
+ Equity and bonus opportunities
Meet in person twice a year
1001+ employees
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- Senior leadership experience owning both Talent Acquisition and Total Rewards, or deep expertise in one with strong working knowledge of the other
- Proven experience building and leading recruiting organizations with clear accountability and results
- Deep understanding of compensation strategy for corporate, engineering, and executive populations
- Experience working with external compensation consultants and navigating complex compensation decisions
- AI Aptitude especially as it relates to talent acquisition and total rewards programs
- Strong business and financial acumen
- Ability to translate complex recruiting and compensation concepts into clear, practical guidance
- Strategic thinker who is also hands-on and execution-oriented
- Comfortable operating in ambiguity and moving quickly to close gaps
- Clear, trusted communicator with executives, managers, recruiters, and employees
What the job involves
- At Babylist, we believe great companies are built by great people, and how you attract, reward, and retain talent is a true competitive advantage
- The Senior Director, Talent & Rewards Strategy is a critical leadership role responsible for shaping how we hire, how we reward, and how we plan for growth in a thoughtful, disciplined, and future-focused way
- This role leads both the Talent Acquisition and Total Rewards teams, with a mandate to deeply align recruiting, compensation, and benefits into one cohesive people strategy
- The goal is to continue to attract exceptional talent, retain our best people, and scale Babylist responsibly as the business grows
- This leader will own corporate and executive compensation, oversee recruiting strategy and execution, and bring strong external market insight
- They will have the ability to break down a problem and look at it differently than we have before so we aren’t just optimizing a process that’s worked well in the past but breaking it apart and reimagining what we need now
- This role sits at the intersection of how Babylist grows, how we compete for talent, and how we take care of the people building this company
- The Senior Director, Talent & Rewards Strategy will help ensure we are hiring the right people, rewarding them thoughtfully, and building systems that scale with ambition, discipline, and care
- Lead the Talent Acquisition and Total Rewards teams with a unified strategy that connects hiring, compensation, benefits, and retention
- Close the gap between recruiting and compensation by ensuring recruiters can confidently and accurately represent our compensation and benefits offerings
- Partner closely with Finance, Legal, and People leadership to align headcount planning, compensation strategy, and business goals
- Design compensation and benefit programs that attract and retain top performers
- Be the connector connecting how we should craft Total Rewards to attract and retain the talent we want
- Own headcount and capacity planning in partnership with business leaders and Finance
- Set performance expectations and provide strategic direction to ensure the TA team delivers against hiring plans, timelines, and quality standards
- Ensure appropriate team structure, capabilities, and resources are in place to meet current and future recruiting demands
- Build and continuously evolve a long-term recruiting strategy that scales with the business
- Refine and streamline the recruiting process to improve efficiency, consistency, and quality
- Push interview practices beyond “have they done this before” to focus on core competencies, problem-solving ability, adaptability, and learning mindset
- Build interview training programs so hiring teams consistently assess the right signals
- Develop pattern recognition across hiring outcomes to understand what works and where to adjust
- Define TA metrics and reporting standards that provide organizational visibility into hiring progress, pipeline health, and delivery against plan
- Ensure the organization always has a clear view of how many roles have been filled, where each role is in process, and what is happening with open positions
- Assess talent quickly and accurately, identifying and filling gaps as the organization evolves
- Have a strong pov on staffing agency partnerships for our different populations and leave coverages
- Own corporate and executive compensation, including salary, equity, and incentive programs
- Bring strong external compensation insight to ensure ranges are competitive while maintaining fiscal discipline
- Partner with an external compensation consultant and lead a small internal Total Rewards team
- Design and evolve compensation philosophies for a corporate, engineering-heavy organization
- Bring experience with executive compensation in a pre-IPO company going through the transition to public company
- Design a talent and total rewards strategy to support the goal of attracting and retaining top tier talent
- Guide benefits evolution with thoughtful change management so updates feel natural and well understood
- Educate the company on our compensation philosophy, how pay decisions are made, and how equity works
- Bring a strong understanding of stock administration, including options, RSUs, and the equity lifecycle
- Design forward-looking programs in both Talent Acquisition and Total Rewards that anticipate future business needs
- Identify skill and capability gaps early and partner with leaders to address them quickly
- Support disciplined growth by leveraging automation, efficiency, and smarter planning to help Babylist remain a tight, focused team
Application process
- During the interview process, we're evaluating your individual problem-solving skills, creativity, and approach to challenges
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the company's immense growth and speaks to the impact it has made in the space.
Babylist has seen strong funding in the past, which has fuelled projects such as the launch of virtual showrooms and further expanded the company's presence. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision of combining the two companies into a larger health and wellness media property that can help people navigate all aspects of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(Founder & CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
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