Regional Marketing Specialist, tado°
Intelligent home energy management
Job no longer available
Intelligent home energy management
101-200 employees
Job no longer available
101-200 employees
Company mission
To create the most impactful smart energy efficiency platform.
Role
Who you are
- Degree (Bachelor's or Master's) in marketing, communication sciences, business or in a related field
- A minimum of 3 years experience in Local Marketing preferably for the requested region
- Strong knowledge of online and offline marketing, trade marketing tools and understanding of KPIs
- Excellent organizational skills, hands-on mentality and result focus approach
- Outstanding communication and collaboration skills, ability to develop and maintain relationships with other teams
- Ability to drive creativity and innovation, open to bring new ideas to improve our local marketing activities and also internal processes
- Enthusiasm for innovative products and smart technologies
- Confident knowledge of MS Office programmes
- Strong commercial acumen and experience in local activities
- Ability and willingness to work in a multi-cultural and multi-national environment
- Preferably located in the country of responsibility and native speaker. Fluency in English is mandatory
What the job involves
- To strengthen our tado° Marketing team we are looking for a Regional Marketing Specialist (m/f/d) to start as soon as possible
- In this position you will closely collaborate with the tado° Sales & Marketing teams to plan, localize and implement our marketing strategy among different channels
- Consolidate consumer, customer and market insights and act as the spokesperson for the market within marketing
- Compile and monitor local marketing plan based on input from activity owners (strategy team, brand and content team, media team, CRM team etc.). Feedback local needs
- Derive trade marketing plan by translating marketing strategy and local marketing plan into value adding activities at/with retail partners
- Create compelling trade stories per key customer, translating marketing strategy and marketing plan into win/win situations for tado° and trade partners
- Meet local trade partners and team up with their marketing teams to ensure excellent execution of the tado° brand and products at their touchpoints
- Manage local trade marketing budget and implement trade marketing activities on different channels
- Support the content team with the localization to local language and local requirements for content
- Ensure brand consistency at all touchpoints
- Build and maintain relationships with local communities, organizations, and influencers
- Check marketing campaign data and results with the activity owners and the marketing data specialist to generate performance reports and share best practices
- Develop and implement partner materials such as pitch presentations and trade materials such as POS solutions, content guidelines and activity toolkits
- Continuously monitor and review the performance of partner content; optimize and update content to increase sales performance together with partners. Prepare existing content in suitable formats for local needs and brief new content internally in support of the local marketing strategy
Our take
As energy costs climb and environmental damage mounts, customers are looking for ways to heat and cool their homes while reducing their energy consumption. Since 2011, tado° has provided smart thermostats and an easy-to-use interface for customers to control their home heating and cooling systems, allowing users to cut costs and carbon while still keeping their homes comfortable.
tado° has grown strongly since its inception, and has been backed by major industry players such as Amazon, Siemens and E.On. In 2022, it revealed that it had sold 3 million smart thermostats since its founding. However, an IPO intended for 2022 did not go ahead, owing to headwinds in the tech sector and fears of global economic decline. tado° responded by doubling down on its growth strategy, aiming to capture a larger market share before going public.
The company has since raised funding which it will use to further expand its energy management solutions across Europe. Alongside this, it's looking into enhancing AI-driven efficiency for its heat pumps and climate system. With it's focus on making buildings smarter and greener, tado° is set to redefine energy-efficient home climate control.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Mar 2025
$34.6m
LATE VC
Apr 2023
$13.9m
SERIES H
Total funding: $252.1m
Company HQ
London, UK
Leadership
Christian Deilmann
(Co-Founder & Managing Director)Previously an Investment Professional/Analyst for Target Partners. Prior to that, they were the CEO of BellPepper Mobile.
Johannes Schwarz
(Co-Founder & CTO)Prior to co-founding tado was a Patent Attorney for Ruschke, Madgwich, Sedie & Kollegen.
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