Senior Account Based Marketing Manager, Dandy
$150-158.8k
+ Equity
Helping dentists deliver better care and brighter smiles with technology
Be an early applicant
Helping dentists deliver better care and brighter smiles with technology
1001+ employees
Be an early applicant
$150-158.8k
+ Equity
1001+ employees
Company mission
To become the best digital dental lab for every dentist.
Role
Who you are
- 7+ years of experience in B2B marketing, with a strong focus on account-based marketing, demand generation, or lifecycle marketing
- Proven track record in designing and executing high-impact ABM programs that have significantly accelerated revenue growth
- Expertise in leveraging multi-channel marketing techniques and marketing automation platforms (such as Marketo, HubSpot, or similar) to deliver personalized campaigns
- Demonstrated leadership in managing cross-functional teams, driving consensus among senior stakeholders, and mentoring emerging talent
- Exceptional strategic, analytical, and communication skills with a strong ability to translate data insights into actionable strategies
- Adept at managing multiple projects in a fast-paced, dynamic environment with a focus on continuous improvement and innovation
Desirable
- Experience in high-growth tech environments and familiarity with sales enablement tools
- A strong background in digital marketing analytics and advanced segmentation strategies
- Prior experience managing or mentoring diverse marketing teams
- A passion for innovative marketing techniques and a drive for operational excellence
What the job involves
- We are seeking a strategic Sr. Manager, Account Based Marketing to join our Growth Marketing team.
- In this role, you will spearhead the development and execution of sophisticated ABM programs tailored for high-value target accounts, driving measurable revenue growth and market penetration in a competitive environment.
- Your expertise in B2B marketing, combined with a passion for data-driven decision making and cross-functional collaboration, will be essential to shaping our long-term Enterprise go-to-market strategy
- Develop and lead an integrated ABM strategy, working closely with Sales, Product, and Marketing leadership to identify and target high-potential accounts
- Define segmentation, targeting, and account selection processes that align with overall business objectives and market opportunities
- Serve as the primary ABM evangelist, championing best practices and innovative strategies across the organization
- Oversee the creation and management of multi-channel marketing programs—including digital, email, direct mail, and targeted events—that deliver personalized, high-impact campaigns
- Drive the end-to-end planning, execution, and optimization of ABM initiatives, ensuring alignment with brand messaging and strategic priorities
- Leverage advanced analytics and market insights to continuously refine campaign tactics and enhance ROI
- Collaborate with cross-functional teams to integrate ABM strategies with broader marketing and sales initiatives, ensuring a seamless customer journey from engagement to conversion
- Act as a key liaison between executive leadership and marketing teams, providing regular updates on campaign performance and strategic initiatives
- Establish and track key performance indicators (KPIs) such as account engagement, pipeline development, and revenue impact, using these metrics to drive strategic decisions
- Identify emerging trends and opportunities, adapting ABM strategies to maximize competitive advantage and market impact
- Champion a test-and-learn mindset, utilizing insights from data and analytics to optimize programs and drive scalable growth
Our take
Dentistry, a $400B industry, has long relied on outdated practices. Dandy was created to modernize and simplify dental operations by integrating technology into every aspect of the dental practice. Its goal is to streamline workflows, making dental practices more efficient and easier to manage.
While other startups have tried to bring technology to the dental field, Dandy distinguishes itself by understanding the industry's complexity and respecting the way dentists operate. Rather than overwhelming practitioners with a complete overhaul, Dandy introduces new features gradually, such as digitizing dental labs for procedures like crowns and implants. It makes the dental experience seamless for both sides of the chair, and to date, more than 2 million people use a Dandy dental product daily.
Dandy aims to build a full operating system for dental practices, offering a "business-in-a-box" solution that allows dentists to focus on patient care while the platform handles administrative and operational tasks. While this vision has the potential to bring immense value to a field in need of innovation, the challenge lies in overcoming dentistry's resistance to change. Patience and persistence will be key as Dandy reshapes how dental professionals run their practices.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (1 round)
Apr 2019
$4.4m
SEED
Total funding: $4.4m
Company benefits
- Comprehensive health plans: Your health is our top priority. We offer a range of comprehensive medical, dental, and vision plans so you can choose what works best for you. Some plans include employer contributions to Health Savings Accounts (HSAs), and we offer options that cover 100% of employee-only premiums.
- Flexibility, built-in: At Dandy, we flex-first, which means trusting you to own your day and deliver, working where and how you want. We believe that by embracing flexibility, we empower everyone to balance work and life in the way that works best for them. Some roles need to be on-site due to the nature of the work.
- Investing in your wellbeing: Your wellbeing is more than just physical health—that’s why our benefits are designed to support you in all aspects of life. From mental health resources included in our healthcare plans to perks like pet insurance, a gym stipend, and access to discount platforms like Perkspot, we offer a range of programs to help you feel your best—inside and outside of work.
- Shared Success: We believe in shared success—when the business wins, our employees do too. Through performance-based bonuses and equity opportunities, our team shares in the impact we create together.
Company HQ
Tribeca, New York, NY
Leadership
Toni Oloko
(Co-Founder)Previously worked in Special Projects at goPuff. Before that founded PracticeGigs which they went on to sell.
Daniel Hanover
(Co-Founder)Previously worked as a Product Manager at Yelp and as a Software Engineer at Facebook. Studied Management and Technology at Wharton.
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