Field & Events Marketing Manager, Handshake

• 4-5+ years of webinar, events, and conference management experience. B2B SaaS company experience required
• Experience running hosted and 3rd party virtual events & webinars
• Dependable with strong project management and organization skills with an ability to develop and deliver events and programs within an ever-evolving environment
• Excellent verbal and written communication skills, the ideal candidate has great interpersonal skills and finds it easy to communicate with team members at all levels of the organization
• Experience with the following technologies:
• Google Suite (Docs, Slides, Sheets)
• SplashThat (or other software) for event registrations and landing pages
• Salesforce
• Marketing Automation: Marketo, Eloqua, HubSpot, Pardot (or similar)
• Virtual Event Platforms: Hopin, Goldcast, Zoom Webinar

Desirable

• The Field Marketing Manager on Handshake’s Employer Marketing team will help establish a world-class field marketing and events program, defining and executing high-quality digital and in-person event campaigns to build the Handshake brand, bring in new opportunities, delight and retain current customers, and influence deal cycles for our fast-growing go-to-market team
• We work with the world’s leading employers and top executives; to be successful you’ll create engaging experiences that are both creative and polished
• You will report directly to the Director, Field Marketing & Customer Advocacy and play an active role as we continue to reimagine our events strategy
• This is a highly visible role where you will drive field and event marketing plans, logistics, project deliverables, activities, and marketing communications for a diverse series of events
• In this role you will be part of a close-knit, high-impact, cross-functional team including demand generation, content marketing, product marketing, and marketing operations - together building a truly world-class SaaS platform to democratize access to careers for students
• Lead and deliver end-to-end field and event campaigns that align with sales and retention objectives and overall company revenue targets
• Partner closely with key go-to-market leaders as well as individual reps to strategize and execute against programs that impact pipeline and increase engagement, effectively communicate upcoming plans, and get feedback
• Research and contribute to maintaining an ongoing calendar of 3rd party industry events to determine the best fit for Handshake
• Manage event deliverables & logistics including online tech (Zoom, Goldcast, SplashThat etc.) & AV, event calendaring, and swag
• Collaborate closely with Marketing Operations and Design to develop and optimize event assets including landing pages and email templates (we use SplashThat and Outreach!)
• Measure, analyze and share ROI for field marketing programs, including attendee feedback, opportunity generation, deal acceleration
• Get creative and innovative with event engagement, positioning and promotion - always be asking “what haven’t we tried or tested?”
• Travel 1x month is required