Field & Events Marketing Manager, Handshake

$120-135k

+ Equity

Google Sheets
Salesforce
Hubspot
Marketo
Pardot
Eloqua
Zoom
Mid and Senior level
New York
San Francisco Bay Area

More information about location

3 days a week in office

Handshake

College career network and job board

Open for applications

Handshake

College career network and job board

501-1000 employees

B2CRecruitmentNetworking

Open for applications

$120-135k

+ Equity

Google Sheets
Salesforce
Hubspot
Marketo
Pardot
Eloqua
Zoom
Mid and Senior level
New York
San Francisco Bay Area

More information about location

3 days a week in office

501-1000 employees

B2CRecruitmentNetworking

Company mission

To democratize access to opportunity and ensure any student can build a great career no matter who they know, where they live or what school they attend.

Role

Who you are

  • 4-5+ years of webinar, events, and conference management experience. B2B SaaS company experience required
  • Experience running hosted and 3rd party virtual events & webinars
  • Dependable with strong project management and organization skills with an ability to develop and deliver events and programs within an ever-evolving environment
  • Excellent verbal and written communication skills, the ideal candidate has great interpersonal skills and finds it easy to communicate with team members at all levels of the organization
  • Experience with the following technologies:
  • Google Suite (Docs, Slides, Sheets)
  • SplashThat (or other software) for event registrations and landing pages
  • Salesforce
  • Marketing Automation: Marketo, Eloqua, HubSpot, Pardot (or similar)
  • Virtual Event Platforms: Hopin, Goldcast, Zoom Webinar

Desirable

  • Experience with ABM, digital marketing, demand gen and high touch/concierge executive programs is a plus

What the job involves

  • The Field Marketing Manager on Handshake’s Employer Marketing team will help establish a world-class field marketing and events program, defining and executing high-quality digital and in-person event campaigns to build the Handshake brand, bring in new opportunities, delight and retain current customers, and influence deal cycles for our fast-growing go-to-market team
  • We work with the world’s leading employers and top executives; to be successful you’ll create engaging experiences that are both creative and polished
  • You will report directly to the Director, Field Marketing & Customer Advocacy and play an active role as we continue to reimagine our events strategy
  • This is a highly visible role where you will drive field and event marketing plans, logistics, project deliverables, activities, and marketing communications for a diverse series of events
  • In this role you will be part of a close-knit, high-impact, cross-functional team including demand generation, content marketing, product marketing, and marketing operations - together building a truly world-class SaaS platform to democratize access to careers for students
  • Lead and deliver end-to-end field and event campaigns that align with sales and retention objectives and overall company revenue targets
  • Partner closely with key go-to-market leaders as well as individual reps to strategize and execute against programs that impact pipeline and increase engagement, effectively communicate upcoming plans, and get feedback
  • Research and contribute to maintaining an ongoing calendar of 3rd party industry events to determine the best fit for Handshake
  • Manage event deliverables & logistics including online tech (Zoom, Goldcast, SplashThat etc.) & AV, event calendaring, and swag
  • Collaborate closely with Marketing Operations and Design to develop and optimize event assets including landing pages and email templates (we use SplashThat and Outreach!)
  • Measure, analyze and share ROI for field marketing programs, including attendee feedback, opportunity generation, deal acceleration
  • Get creative and innovative with event engagement, positioning and promotion - always be asking “what haven’t we tried or tested?”
  • Travel 1x month is required

Our take

The three founders of Handshake established their company in an attempt to eliminate inequality and make the student hiring landscape fairer. The Handshake platform acts as a LinkedIn for college students, pairing students from every walk of life with more than 650K employers, including the entire Fortune 500, which includes Google and Nike.

The graduate recruitment platform is open to any student with a valid @.edu email address, with more than 12 million active users from thousands of colleges and universities. With a student-first philosophy, the company generates revenue from both universities and employers rather than students.

Valued at $3.5B, Handshake has gained traction in a competitive market, although it has strong competition from recruiting giants LinkedIn and Indeed. It stands out, however, by helping students build new relationships and skills, rather than simply making connections to people they already know.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

Some candidates hear
back within 2 weeks

2% employee growth in 12 months

Company

Funding (last 2 of 7 rounds)

Jan 2022

$200m

SERIES F

May 2021

$80m

SERIES E

Total funding: $434m

Company benefits

  • 💰Equity and ownership in a fast-growing company
  • 🍼16 Weeks of paid parental leave for birth giving parents & 10 weeks of paid parental leave for non-birth giving parents
  • 💝Comprehensive medical, dental, and vision policies including LGTBQ+ Coverage. We also provide resources for Mental Health Assistance, Employee Assistance Programs and counseling support
  • 💻Handshake offers $500/£360 home office stipend for you to spend during your first 3 months to create a productive and comfortable workspace at home
  • 📚Generous learning & development opportunities and an annual $2,000/£1,500 stipend for you to grow your skills and career
  • 🏦401k Match: Handshake offers a dollar-for-dollar match on 1% of deferred salary, up to a maximum of $1,200 per year
  • 🏝 All full-time US-based Handshakers are eligible for our flexible time off policy to get out and see the world. In addition, we offer 8 standardized holidays, and 2 additional days of flexible holiday time off. Lastly, we have a Summer and Winter #ShakeBreak, two one-week periods of Collective Time Off

Company HQ

Financial District, San Francisco, CA

Leadership

Garrett Lord

(Co-Founder & CEO)

Majored in Computer Science at Michigan Technological University. Interned at Palantir Technologies before co-founding Handshake in 2012.

Ben Christensen

(Co-Founder)

Graduated from Michigan Technological University with a degree in Computer Networking & Systems Administration. Interned at Target and worked as a Developer at Up and Running Software. Was part of Arbor Networks' ASERT Security Research team.

Scott Ringwelski

(Co-Founder)

Attained a degree in Computer Software Engineering from Michigan Technological University. Co-founded Handshake in 2012.

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