Online Marketing Manager, Marley Spoon

With the popularity of meal kits soaring during the pandemic, the company was able to capitalize on momentum and rapidly expand its services. In 2021, Marley Spoon acquired Chefgood, another meal subscription service, allowing it to tap into other market segments and expand its portfolio of existing brands including "Martha Stewart & Marley Spoon", and Dinnerly.

Although meal kits are still popular, especially among those with busy schedules, there has been a decline in their use more recently, in part due to cost-of-living concerns among consumers. Marley Spoon's order frequency has dipped, though the company remains positive that it can remedy this through merchandising efforts and loyalty programs, which for now seems to be its focus.